{"id":57500,"date":"2024-06-22T03:03:56","date_gmt":"2024-06-22T01:03:56","guid":{"rendered":"https:\/\/housesmarketplace.com\/real-estate-mailers-the-ultimate-guide-for-2024\/"},"modified":"2024-06-22T03:03:56","modified_gmt":"2024-06-22T01:03:56","slug":"real-estate-mailers-the-ultimate-guide-for-2024","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/real-estate-mailers-the-ultimate-guide-for-2024\/","title":{"rendered":"\u041f\u043e\u0447\u0442\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438: \u043f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 2024 \u0433\u043e\u0434"},"content":{"rendered":"<div>\n<p>Real estate mailers aren\u2019t dead \u2014 far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate more referrals, and ultimately close more deals.<\/p>\n<p>To get you started on the path to dominating your farm area with direct mail, I used my experience as an agent and coach to put together this guide. I\u2019ll share my favorite providers for real estate mailers in 2024, nine innovative direct mail marketing strategies you can start using today, and wrap up with best practices to make the most of your real estate mailer campaigns.<\/p>\n<details class=\"wp-block-details toc-accordion-2 has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" open>\n<summary>Summary<\/summary>\n<ul class=\"arrow-list\">\n<li><a href=\"https:\/\/www.housingwire.com\/#real-estate-mailers-providers\">Our Favorite Providers for Real Estate Mailers<\/a>\n<ul>\n<li><a href=\"https:\/\/www.housingwire.com\/#wise-pelican\">Wise Pelican<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#boomerang\">Boomerang DM<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#postcardmania\">Postcardmania<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#corefact\">Corefact<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#handwrytten\">Handwrytten<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#innovative-direct-mail-marketing-ideas\">Innovative Real Estate Direct Mail Marketing Ideas<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#best-practices\">Best Practices for Real Estate Direct Mail Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#faqs\">Frequently Asked Questions (FAQs)<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#full-picture\">Bringing It All Together<\/a><\/li>\n<\/ul>\n<\/details>\n<h2 class=\"wp-block-heading\" id=\"real-estate-mailers-providers\">Our Favorite Providers for Real Estate Mailers in 2024<\/h2>\n<p>With direct mail marketing on the upswing, there are a lot of new providers to choose from. To help narrow your choices, here are the five companies that I think offer the best ROI for agents.<\/p>\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logi-Wise-Pelican-svg.png?w=450\" alt=\"Logo-Market-Leader\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"wise-pelican\">Wise Pelican<\/h2>\n<p>Visit Wise Pelican<\/p>\n<p>Wise Pelican provides high-quality postcards, brochures, and letters with no minimum order. Brand-conscious agents will love Wise Pelican\u2019s designs. Their templates look far more professional than competitors such as ProspectsPlus. You can also create custom mailing lists by importing your listing information directly from your MLS or use the draw tool to create a custom area for $0.10 per address.<\/p>\n<p>Additional services to level up your direct mail efforts include automated home valuations, customized QR codes for tracking, and full direct mail campaigns that include brochures and branded real estate letters for new listings, open houses, FSBO marketing and more.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading buy-options\" id=\"h-buying-options\">Buying Options<\/h3>\n<h4 class=\"wp-block-heading details\" id=\"h-see-details\"><a class=\"thirstylink\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/wise-pelican-rem\/\" data-shortcode=\"true\">See Details<\/a><\/h4>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<ul class=\"accordion\" data-accordion data-deep-link=\"true\" data-deep-link-smudge-delay=\"500\" id=\"faq-accordion\">\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq0\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tBest Features\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Wide variety of real estate-specific templates<\/li>\n<li>Better design quality than competitors<\/li>\n<li>Transparent pricing<\/li>\n<li>You can send mailers right from your CRM with Zapier<\/li>\n<li>Easy-to-use website for ordering<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq1\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tPricing\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Postcards: $0.89 each; letters: $1.18 each; brochures: $2.25 each<\/li>\n<li>Bulk discounts offered for 100+ items<\/li>\n<li>Subscriptions start at 500 postcard minimum<\/li>\n<li>Mailing list: $0.10 per address<\/li>\n<li>Discount on volume and subscription pricing starting at $45 per month.<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq2\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tExamples\t\t\t\t\t\t\t\t<\/a><\/p>\n<figure id=\"attachment_466804\" aria-describedby=\"caption-attachment-466804\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"466804\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/market-stats-postcard-from-wise-pelican\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg\" data-orig-size=\"900,600\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Market stats postcard from Wise Pelican\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Market Statistics Postcard from Wise Pelican&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg?w=900\" class=\"size-full wp-image-466804\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg\" alt=\"Market stats postcard from Wise Pelican with stats like median sales price, average days on market, months of inventory, and closed sales.\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg 900w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg?resize=150,100 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg?resize=300,200 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Market-stats-postcard-from-Wise-Pelican.jpg?resize=768,512 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"><figcaption id=\"caption-attachment-466804\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/wise-pelican-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">Market Statistics Postcard from Wise Pelican<\/a><\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<figure id=\"attachment_466797\" aria-describedby=\"caption-attachment-466797\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-attachment-id=\"466797\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/just-sold-luxury-postcard-from-wise-pelican\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg\" data-orig-size=\"1024,683\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Just Sold luxury postcard from Wise Pelican\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;\u201dJust Sold\u201d Postcard from Wise Pelican&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg?w=1024\" class=\"size-full wp-image-466797\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg\" alt=\"Just Sold luxury postcard from Wise Pelican with an HD photo of the home and the square footage, bedrooms and bathrooms.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg 1024w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg?resize=150,100 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg?resize=300,200 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Just-Sold-luxury-postcard-from-Wise-Pelican.jpg?resize=768,512 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption id=\"caption-attachment-466797\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/wise-pelican-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">\u201cJust Sold\u201d Postcard from Wise Pelican<\/a><\/figcaption><\/figure>\n<\/li>\n<\/ul>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0885cca qodef-col-num--2 qodef-col-layout--50 qodef-content--boxed row-newsletter-3\">\n<h3 class=\"wp-block-heading\" id=\"h-real-estate-advice-top-tech-lead-gen-amp-marketing-tools-delivered-to-your-inbox-1\">Real estate advice + top tech, lead gen &amp; marketing tools \u2014 delivered to your inbox.<\/h3>\n<p style=\"font-size:14px\">Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. <\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4509319\",\n    formId: \"baa83a9a-0daa-452f-a7c6-38f4addffde5\"\n  });\n<\/script><\/p>\n<style>\n.row-newsletter-3 {\n    background-color: #313A3D !important;\n    padding: 35px 30px;\n}\n.row-newsletter-3 h3.wp-block-heading,\n.row-newsletter-3 p {\n    color: #fff !important;\n    margin-bottom: 15px;\n}\n.row-newsletter-3 .hbspt-form {\n    background-color: #5db7de !important;\n    border-radius: 8px;\n    box-shadow: none;\n}\n.row-newsletter-3  .hbspt-form .hs-input, .row-newsletter-3  .hbspt-form .hs-input:not([type=checkbox]).error {\n    background-color: #fff;\n    border: 1px solid #5db7de !important;\n    font-size: 14px !important;\n    line-height: 16px;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button {\n    background-color: #022f40 !important;\n    color: #ffffff !important;\n    border: 1px solid #022f40 !important;\n    margin-top: 15px;\n    font-size: 1.125em;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button:hover {\n    background-color: #000 !important;\n    color: #fff !important;\n    border: 1px solid #000 !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form label, .row-newsletter-3 .hbspt-form .hs-form-field label:not(.hs-error-msg) {\n    color: #000000 !important;\n    font-size: 15px !important;\n    line-height: 16px !important;\n    margin-bottom: 2px !important;\n    margin-top: 10px !important;\n}\n.row-newsletter-3 .hbspt-form .hs-form-field .hs-error-msg{\n    color: #000000 !important;\n    font-size: 11px !important;\n    line-height: 14px !important;\n    margin-bottom: 2px !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-input.invalid.error {\n    border: 1px solid #BC2F30 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-richtext p {\n    color: #000 !important;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p {\n    font-size: 26px;\n    font-weight: 600;\n    width: 80%;\n    text-align: center;\n    margin: 0 auto;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p:after {\n    content: \"\";\n    width: 100%;\n    background-image: url(https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/Icon-Newletter-2.png);\n    height: 80px;\n    max-width: 80px;\n    position: relative;\n    display: block;\n    background-size: contain;\n    margin: 10px auto;\n    background-repeat: no-repeat;\n}\n<\/style>\n<\/section>\n<figure class=\"alignleft size-large\"><img decoding=\"async\" width=\"255\" height=\"61\" data-attachment-id=\"466799\" data-permalink=\"https:\/\/www.housingwire.com\/logo-boomerang-dm\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Boomerang-DM.png\" data-orig-size=\"255,61\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo Boomerang DM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Boomerang-DM.png?w=255\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Boomerang-DM.png?w=255\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Boomerang-DM.png?w=255\" alt=\"Logo Boomerang DM\" class=\"wp-image-466799\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Boomerang-DM.png 255w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Boomerang-DM.png?resize=150,36 150w\" sizes=\"(max-width: 255px) 100vw, 255px\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"boomerang\">Boomerang DM<\/h2>\n<p>Visit Boomerang DM<\/p>\n<p>Boomerang DM also sends high-quality postcards but with a twist. Instead of traditional real estate mailers, Boomerang sends coupons from local businesses with your personal branding on them printed on thick full-color card stock. Examples include a free appetizer at Outback Steakhouse or a BOGO frozen yogurt deal from a local chain. The goal is to offer homeowners something of value that also helps you build brand awareness in your farm area.<\/p>\n<p>It\u2019s also an excellent way to generate referrals from your sphere. According to <a href=\"https:\/\/go.lob.com\/rs\/900-QJF-050\/images\/2022-lob-the-state-of-direct-mail-consumer-insights.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Comperemedia<\/a> (PDF), over half of all consumers share direct mail coupons with friends and family.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading buy-options\" id=\"h-buying-options-0\">Buying Options<\/h3>\n<h4 class=\"wp-block-heading details\" id=\"h-see-details-0\"><a class=\"thirstylink\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/boomerang-dm-rem\/\" data-shortcode=\"true\">See Details<\/a><\/h4>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<ul class=\"accordion\" data-accordion data-deep-link=\"true\" data-deep-link-smudge-delay=\"500\" id=\"faq-accordion\">\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq0\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tBest Features\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Straightforward program with minimal setup<\/li>\n<li>Serves 76 market areas in 23 states<\/li>\n<li>$15 average offer value<\/li>\n<li>Offers bi-monthly services for budget-conscious agents<\/li>\n<li>You can order additional postcards to hand out at open houses and events<\/li>\n<li>Additional marketing services like automated home valuations<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq1\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tPricing\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Starts at $2 per card with no minimum order<\/li>\n<li>When you participate in the monthly program with at least 50 contacts, mailed postcards are $0.99 each and unmailed postcards are $0.79 each. Bi-monthly mailers are an extra $0.10 per card.<\/li>\n<li>Offers a generous 3-month free trial (ten cards each month)<\/li>\n<li>Monthly billing with no contract.<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq2\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tExamples\t\t\t\t\t\t\t\t<\/a><\/p>\n<figure id=\"attachment_466807\" aria-describedby=\"caption-attachment-466807\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466807\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/sample-boomerang-dm-offer-from-yogurtology\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Sample-Boomerang-DM-offer-from-Yogurtology.jpg\" data-orig-size=\"600,380\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Sample Boomerang DM offer from Yogurtology\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Sample Offer Postcard from Boomerang DM&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Sample-Boomerang-DM-offer-from-Yogurtology.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Sample-Boomerang-DM-offer-from-Yogurtology.jpg?w=600\" class=\"size-full wp-image-466807\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Sample-Boomerang-DM-offer-from-Yogurtology.jpg\" alt=\"Sample Boomerang DM offer from Yogurtology for a free frozen yogurt\" width=\"600\" height=\"380\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Sample-Boomerang-DM-offer-from-Yogurtology.jpg 600w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Sample-Boomerang-DM-offer-from-Yogurtology.jpg?resize=150,95 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Sample-Boomerang-DM-offer-from-Yogurtology.jpg?resize=300,190 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><figcaption id=\"caption-attachment-466807\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/boomerang-dm-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">Sample Offer Postcard from Boomerang DM<\/a><\/figcaption><\/figure>\n<figure id=\"attachment_466796\" aria-describedby=\"caption-attachment-466796\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466796\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/back-of-the-sample-card-from-boomerang\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Back-of-the-sample-card-from-Boomerang.jpg\" data-orig-size=\"600,380\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Back of the sample card from Boomerang\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Each card is customized with your information&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Back-of-the-sample-card-from-Boomerang.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Back-of-the-sample-card-from-Boomerang.jpg?w=600\" class=\"size-full wp-image-466796\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Back-of-the-sample-card-from-Boomerang.jpg\" alt=\"Back of the sample card from Boomerang, with agent branding and a place for a headshot and logo.\" width=\"600\" height=\"380\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Back-of-the-sample-card-from-Boomerang.jpg 600w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Back-of-the-sample-card-from-Boomerang.jpg?resize=150,95 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Back-of-the-sample-card-from-Boomerang.jpg?resize=300,190 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><figcaption id=\"caption-attachment-466796\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/boomerang-dm-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">Each card is customized with your information<\/a><\/figcaption><\/figure>\n<\/li>\n<\/ul>\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"125\" data-attachment-id=\"466801\" data-permalink=\"https:\/\/www.housingwire.com\/logo-postcardmania-svg\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Postcardmania-svg.png\" data-orig-size=\"698,125\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo Postcardmania\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Postcardmania-svg.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Postcardmania-svg.png?w=698\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Postcardmania-svg.png?w=698\" alt=\"Logo Postcardmania\" class=\"wp-image-466801\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Postcardmania-svg.png 698w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Postcardmania-svg.png?resize=150,27 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Postcardmania-svg.png?resize=300,54 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"postcardmania\">Postcardmania<\/h2>\n<p>Visit Postcardmania<\/p>\n<p>PostcardMania is a staple for real estate mailers, and for good reason. It offers high-quality postcards and digital marketing campaigns with discounts for new users. They have dozens of useful, real estate-focused templates available, and I like that the designs include a call-to-action (or CTA). PostcardMania also offers a campaign called Everywhere Real Estate that automatically targets prospective sellers through multiple channels. Once your mailers are sent, your recipients are retargeted with digital ads on Google, Meta, YouTube and Gmail. If you\u2019re looking to integrate digital marketing into your mailers, Postcardmania could be a useful tool.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading buy-options\">Buying Options<\/h3>\n<h4 class=\"wp-block-heading details\"><a class=\"thirstylink\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/postcardmania-rem\/\" data-shortcode=\"true\">See Details<\/a><\/h4>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<ul class=\"accordion\" data-accordion data-deep-link=\"true\" data-deep-link-smudge-delay=\"500\" id=\"faq-accordion\">\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq0\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tBest Features\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Dozens of designs for different campaigns.<\/li>\n<li>Every Door Direct Mail (EDDM) offerings for cost-conscious agents.<\/li>\n<li>Integrates online advertising into your direct mail efforts<\/li>\n<li>Subscription plans include QR codes, landing pages and Informed Delivery through USPS.<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq1\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tPricing\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Pricing can vary widely based on the size and quantity of the mailers, but for a basic campaign, expect to pay anywhere from $0.18 to $0.45 cents for each postcard<\/li>\n<li>Everywhere Real Estate campaigns start at roughly $750 per month, depending on the number of people in your campaign.<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq2\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tExamples\t\t\t\t\t\t\t\t<\/a><\/p>\n<figure id=\"attachment_466810\" aria-describedby=\"caption-attachment-466810\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466810\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/postcardmania-2-commission-fee-mailer\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-2-commission-fee-mailer.jpg\" data-orig-size=\"700,494\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Postcardmania 2% commission fee mailer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Sample \u2018Market Analysis and 2% Commission Offer\u2019 Card from Postcardmania&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-2-commission-fee-mailer.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-2-commission-fee-mailer.jpg?w=700\" class=\"size-full wp-image-466810\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-2-commission-fee-mailer.jpg\" alt=\"Postcardmania 2% commission fee mailer\" width=\"700\" height=\"494\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-2-commission-fee-mailer.jpg 700w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-2-commission-fee-mailer.jpg?resize=150,106 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-2-commission-fee-mailer.jpg?resize=300,212 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><figcaption id=\"caption-attachment-466810\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/postcardmania-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">Sample \u2018Market Analysis and 2% Commission Offer\u2019 Card from Postcardmania<\/a><\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<figure id=\"attachment_466806\" aria-describedby=\"caption-attachment-466806\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466806\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/postcardmania-high-volume-custom-design-mailer\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg\" data-orig-size=\"800,565\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Postcardmania High-Volume Custom Design Mailer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;High-Volume Custom Design Mailer for Livingston Realty from Postcardmania&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg?w=800\" class=\"size-full wp-image-466806\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg\" alt=\"Postcardmania High-Volume Custom Design Mailer\" width=\"800\" height=\"565\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg 800w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg?resize=150,106 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg?resize=300,212 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Postcardmania-High-Volume-Custom-Design-Mailer.jpg?resize=768,542 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><figcaption id=\"caption-attachment-466806\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/postcardmania-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">High-Volume Custom Design Mailer for Livingston Realty from Postcardmania<\/a><\/figcaption><\/figure>\n<\/li>\n<\/ul>\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"150\" data-attachment-id=\"466802\" data-permalink=\"https:\/\/www.housingwire.com\/logo-corefact-svg\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Corefact-svg.png\" data-orig-size=\"444,150\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo Corefact-svg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Corefact-svg.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Corefact-svg.png?w=444\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Corefact-svg.png?w=444\" alt=\"Logo Corefact-svg\" class=\"wp-image-466802\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Corefact-svg.png 444w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Corefact-svg.png?resize=150,51 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Corefact-svg.png?resize=300,101 300w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"corefact\"><strong>Corefact<\/strong><\/h2>\n<p>Visit Corefact<\/p>\n<p>Here\u2019s what I love about Corefact: In addition to standard mailers, they also provide branded swag and templates for creative mailers such as newsletters, calendar magnets, baseball schedules, and more.<\/p>\n<p>Branded swag is one of those items that can really make an impact and augment your direct mail campaigns. If you\u2019re looking for one of those big branded \u201cJust Sold\u201d signs for closing-day social media posts or some creative pop-up cards to stand out from the competition, you should consider Corefact.<\/p>\n<p>With Corefact campaigns, you can also automate your mailers right from your MLS. For example, you can send postcards automatically when you change a property\u2019s status.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading buy-options\">Buying Options<\/h3>\n<h4 class=\"wp-block-heading details\"><a class=\"thirstylink\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/corefact-rem\/\" data-shortcode=\"true\">See Details<\/a><\/h4>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<ul class=\"accordion\" data-accordion data-deep-link=\"true\" data-deep-link-smudge-delay=\"500\" id=\"faq-accordion\">\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq0\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tBest Features\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>QR codes for analytics so you are immediately notified to follow up when a recipient takes action<\/li>\n<li>A wide variety of creative templates, including market updates, recipes, home estimates and seasonal cards<\/li>\n<li>Branded swag like giant \u201cJust Sold\u201d signs to augment your direct mail campaigns.<\/li>\n<li>Unique offerings like a tear-off business card mailer \u2014 people love interactive mail, and they\u2019ll be left with your business card for exposure<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq1\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tPricing\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Postcards starting at $0.45 each<\/li>\n<li>Annual \u201cElite\u201d program starts at $399 per year and offers discounts on mailers<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq2\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tExamples\t\t\t\t\t\t\t\t<\/a><\/p>\n<figure id=\"attachment_466805\" aria-describedby=\"caption-attachment-466805\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466805\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/corefact-tear-off-business-card-mailer\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg\" data-orig-size=\"800,400\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Corefact Tear-off Business Card Mailer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tear-off Business Card Mailer from Corefact&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg?w=800\" class=\"wp-image-466805 size-full\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg\" alt='Business card tearable real estate mailer with a cute \"duck, incoming offers!\"' width=\"800\" height=\"400\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg 800w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg?resize=150,75 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg?resize=300,150 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Tear-off-Business-Card-Mailer.jpg?resize=768,384 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><figcaption id=\"caption-attachment-466805\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/corefact-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">Tear-off Business Card Mailer from Corefact<\/a><\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<figure id=\"attachment_466795\" aria-describedby=\"caption-attachment-466795\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466795\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/corefact-house-talk-newsletter-mailer\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg\" data-orig-size=\"900,887\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Corefact House Talk newsletter mailer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Full-Sized \u201cHouse Talk\u201d Newsletter Mailer from Corefact&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg?w=900\" class=\"size-full wp-image-466795\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg\" alt=\"House Talk newsletter mailer from Corefact\" width=\"900\" height=\"887\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg 900w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg?resize=150,148 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg?resize=300,296 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-House-Talk-newsletter-mailer.jpg?resize=768,757 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><figcaption id=\"caption-attachment-466795\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/corefact-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">Full-Sized \u201cHouse Talk\u201d Newsletter Mailer from Corefact<\/a><\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<figure id=\"attachment_466798\" aria-describedby=\"caption-attachment-466798\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466798\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/corefact-market-update-mailer\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Market-update-mailer.jpg\" data-orig-size=\"640,827\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Corefact Market update mailer\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Market Update Mailer from Corefact &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Market-update-mailer.jpg?w=232\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Market-update-mailer.jpg?w=640\" class=\"wp-image-466798 size-full\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Market-update-mailer.jpg\" alt=\"Market update real estate mailer from Corefact\" width=\"640\" height=\"827\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Market-update-mailer.jpg 640w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Market-update-mailer.jpg?resize=116,150 116w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Corefact-Market-update-mailer.jpg?resize=232,300 232w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><figcaption id=\"caption-attachment-466798\" class=\"wp-caption-text\"><a class=\"thirstylink\" href=\"https:\/\/www.housingwire.com\/goto\/corefact-rem\/\" target=\"_blank\" rel=\"nofollow noopener\">Market Update Mailer from Corefact<\/a><\/figcaption><\/figure>\n<\/li>\n<\/ul>\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"100\" data-attachment-id=\"466800\" data-permalink=\"https:\/\/www.housingwire.com\/logo-handwrytten\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Handwrytten.png\" data-orig-size=\"356,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo Handwrytten\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Handwrytten.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Handwrytten.png?w=356\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Handwrytten.png?w=356\" alt=\"Logo Handwrytten\" class=\"wp-image-466800\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Handwrytten.png 356w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Handwrytten.png?resize=150,42 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Logo-Handwrytten.png?resize=300,84 300w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"handwrytten\"><strong><strong>Handwrytten<\/strong><\/strong><\/h2>\n<p>Visit Handwrytten<\/p>\n<p>Handwrytten creates personalized mailers using robots that write with ballpoint pens to mimic handwriting \u2014 including yours if you send them a sample. Make a memorable impression and stand out with outreach that feels personal. Who doesn\u2019t love getting handwritten letters in the mail?<\/p>\n<p>Handwrytten also offers dozens of templates tailor-made for holidays and unique life events, such as congratulating your client on their new baby. To personalize your mailers even more, you can add gift cards for brands like Home Depot and even packets of coffee from Starbucks to the envelopes.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading buy-options\" id=\"h-buying-options-1\">Buying Options<\/h3>\n<h4 class=\"wp-block-heading details\" id=\"h-see-details-1\"><a class=\"thirstylink\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/handwrytten-rem\/\" data-shortcode=\"true\">See Details<\/a><\/h4>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<ul class=\"accordion\" data-accordion data-deep-link=\"true\" data-deep-link-smudge-delay=\"500\" id=\"faq-accordion\">\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq0\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tBest Features\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Postcards are handwritten by robots and personalized to your recipient<\/li>\n<li>Transparent pricing<\/li>\n<li>Prospecting tool to help filter down your list by relevant criteria like home value, household income, net worth and more.<\/li>\n<li>Can include gift cards and small gifts with your mailers<\/li>\n<li>Zapier integration allows you to send handwritten cards right from your CRM<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq1\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tPricing\t\t\t\t\t\t\t\t<\/a><\/p>\n<ul>\n<li>Cards typically range from $3.25 \u2013 $3.75 delivered<\/li>\n<li>Subscriptions start at $97 per month for 24 cards<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq2\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tExamples\t\t\t\t\t\t\t\t<\/a><\/p>\n<figure id=\"attachment_466809\" aria-describedby=\"caption-attachment-466809\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466809\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/handwritten-postcard-with-text-offering\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Handwritten-postcard-with-text-offering.jpg\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Handwritten postcard with text offering\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Handwritten Personalized Postcard from Handwrytten&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Handwritten-postcard-with-text-offering.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Handwritten-postcard-with-text-offering.jpg?w=600\" class=\"size-full wp-image-466809\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Handwritten-postcard-with-text-offering.jpg\" alt=\"Handwritten postcard with text offering to purchase the seller's home for the right price.\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Handwritten-postcard-with-text-offering.jpg 600w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Handwritten-postcard-with-text-offering.jpg?resize=150,150 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Handwritten-postcard-with-text-offering.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><figcaption id=\"caption-attachment-466809\" class=\"wp-caption-text\">Handwritten Personalized Postcard from Handwrytten<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<figure id=\"attachment_466808\" aria-describedby=\"caption-attachment-466808\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"466808\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/open-house-thank-you-handwritten-card\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Open-House-Thank-You-Handwritten-Card.jpg\" data-orig-size=\"720,717\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Open House Thank You Handwritten Card\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Open House Thank You Handwritten Card&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Open-House-Thank-You-Handwritten-Card.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Open-House-Thank-You-Handwritten-Card.jpg?w=720\" class=\"wp-image-466808 size-full\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Open-House-Thank-You-Handwritten-Card.jpg\" alt=\"Open House Thank You Handwritten real estate mailer\" width=\"720\" height=\"717\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Open-House-Thank-You-Handwritten-Card.jpg 720w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Open-House-Thank-You-Handwritten-Card.jpg?resize=150,150 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Open-House-Thank-You-Handwritten-Card.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><figcaption id=\"caption-attachment-466808\" class=\"wp-caption-text\">Open House Thank You Handwritten Card<\/figcaption><\/figure>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"innovative-direct-mail-marketing-ideas\">9 Innovative real estate direct mail marketing Ideas\u00a0<\/h2>\n<p>To help you get more closed deals from your campaigns, here are my ten proven tips for sending mailers that make your phone ring.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-send-mailers-to-neighborhoods-with-high-turnover-rates\">1. Send mailers to neighborhoods with high turnover rates<\/h3>\n<p>Turnover rate \u2014 the percentage of homes sold in a given area over a specific period of time \u2014 is one of the most important data points to consider when choosing an area to send mailers to. Focusing on areas with a 5% or higher turnover rate will dramatically increase your response rate and chances of generating a sale. Here\u2019s how to find the turnover rate in an area to see if it\u2019s worth targeting in your campaign:<\/p>\n<ul>\n<li>Sketch the neighborhood you\u2019d like to target with mailers in your MLS using the draw tool\u00a0<\/li>\n<li>Next, go back and look at the sales data for the last six months<\/li>\n<li>To get the turnover rate, divide the number of homes sold by the total number of homes in the area<\/li>\n<\/ul>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"367\" data-attachment-id=\"466803\" data-permalink=\"https:\/\/www.housingwire.com\/screenshot-of-map-section-of-a-small-farm-area\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Screenshot-of-map-section-of-a-small-farm-area.jpg\" data-orig-size=\"409,367\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Screenshot of map section of a small farm area\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Screenshot-of-map-section-of-a-small-farm-area.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Screenshot-of-map-section-of-a-small-farm-area.jpg?w=409\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Screenshot-of-map-section-of-a-small-farm-area.jpg\" alt=\"Map section of a small farm area in a neighborhood, with a square overlaid to illustrate eight homes sold in the last six months.\" class=\"wp-image-466803\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Screenshot-of-map-section-of-a-small-farm-area.jpg 409w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Screenshot-of-map-section-of-a-small-farm-area.jpg?resize=150,135 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Screenshot-of-map-section-of-a-small-farm-area.jpg?resize=300,269 300w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\"><figcaption class=\"wp-element-caption\"><em>Example screenshot of sketching out your farm area in Matrix MLS<\/em><\/figcaption><\/figure>\n<p>For example, in the screenshot above, we have eight sold listings in a farm area of roughly 150 homes. This would make our turnover rate roughly 5.3% \u2014 making this area a prime target for real estate mailers.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-pair-your-direct-mail-campaigns-with-local-events\">2. Pair your direct mail campaigns with local events<\/h3>\n<p>Is there a neighborhood event coming up that you can piggyback on after you\u2019ve sent out your mailers? If so, bring a stack of branded coupon postcards from Boomerang DM or some just-listed flyers and hand them out at the event. This gives you the perfect opportunity to meet some of the people you sent mailers to and will also help keep you top of mind in the community.<\/p>\n<p>You can find local events to hand out your mailers in person on Facebook or Nextdoor and add them to your calendar. Smaller events are sometimes better than big ones when it comes to making personal connections. People will be far more receptive to a chat at a neighborhood garage sale or back-to-school event than a giant fair or baseball game.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-create-a-monthly-direct-mail-drip-campaign\">3. Create a monthly direct mail drip campaign<\/h3>\n<p>Another way to increase your response rate from your mailers is to create a series of mailers you send out regularly. Think of this as an email drip campaign sent via snail mail.<\/p>\n<p>For example, you could create a monthly educational series helping renters buy a home. To build anticipation for the next mailer in your series, end your mailers with a teaser for the next one: <em>\u201cNext month, we\u2019ll talk about how you can save up to $30,000 on your down payment.\u201d\u00a0<\/em><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-co-brand-your-mailers-with-preferred-lenders-or-title-representatives\">4. Co-brand your mailers with preferred lenders or title representatives<\/h3>\n<p>While direct mail may not be as expensive as other lead generation strategies, costs can add up quickly \u2014 especially in slow markets with low turnover. To offset some of those costs, partner with your preferred lender or title representative on your next campaign. They may even be able to pay for custom designs and mail them out on your behalf.<\/p>\n<p>As with any postcard campaign, you\u2019ll get a better response rate by offering something of value to homeowners in your farm area. Two excellent options are postcards that highlight special down payment assistance programs or provide your lender\u2019s outlook on local rates.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-only-send-hyper-local-useful-market-data-in-your-mailers\">5. Only send hyper-local, useful market data in your mailers<\/h3>\n<p>People don\u2019t need market statistics for the entire metro area. That doesn\u2019t help inform them or provide them with valuable insights that convince them to pick up the phone and call you. So when you\u2019re deciding what to send, focus on hyper-local data that\u2019s useful to your real estate mailer recipients.<\/p>\n<p>You can easily grab up-to-date hyper-local market information to include in your mailers using a tool like <a href=\"https:\/\/www.neighborhoodscout.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NeighborhoodScout<\/a>. If you want to get more granular, sketch out the area using the draw tool in your MLS and crunch the numbers yourself. This helps you understand the local market comps so you\u2019re prepared for a conversation when someone calls.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-make-your-mailers-memorable-by-providing-value-and-adding-a-personal-touch\">6. Make your mailers memorable by providing value and adding a personal touch<\/h3>\n<p>When you check the mail, how much of what\u2019s inside your mailbox actually makes it inside your home? To increase the likelihood of getting your real estate mailers into someone\u2019s house (and hopefully onto their fridge), make sure they\u2019re personal and memorable. There are two tried and true ways to make your mailers more impactful:<\/p>\n<ol style=\"list-style-type:lower-alpha\">\n<li>Provide something of actual value<\/li>\n<li>Include something personal about yourself<\/li>\n<\/ol>\n<p>I still remember a two-page monthly newsletter I received from a local agent in a neighborhood we only lived in briefly. The agent\u2019s monthly newsletter featured a photo of her with her Chihuahua, set against a red background. The market data she included was very relevant to us. Remember, people buy from those they know, like, and trust. Adding personal touches to your mailers will help you get more and better responses.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-mix-up-the-types-of-mailers-you-send-every-month\">7. Mix up the types of mailers you send every month<\/h3>\n<p>While only sending one type of real estate mailer might sometimes work, you\u2019ll risk alienating the portion of your audience who is not interested in your offer. Instead, mix up the types of mailers you send each month until you find one that gets the best response rate.<\/p>\n<p>For example, send market reports one month, followed by promotions or a special offer next month. You can also work in digital outreach to increase your response rate. Send an email or cold call, or drop a voicemail with an app like Slydial.\u00a0<\/p>\n<p>Here\u2019s the strategy I used in my local market:\u00a0<\/p>\n<p><strong>Month one:<\/strong> Hyper-local coupon mailer from Boomerang DM<br \/><strong>Month two: <\/strong>Just sold postcard<br \/><strong>Month three: <\/strong>List of upcoming local events\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-8-send-branded-calendars-in-january-or-february\">8. Send branded calendars in January or February<\/h3>\n<p>This one may sound expensive, but you only have to do it once a year. The longevity of branded calendars is often overlooked \u2014 people actually use them and might even keep them up all year. That means your face could be on a homeowner\u2019s refrigerator or kitchen wall for an entire year.<\/p>\n<p>To remind them of the services you offer to stay top of mind, you can add real estate-related dates to the calendar, such as tax day, National Homeownership Month, or national home warranty day.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-9-track-engagement-with-qr-codes\">9. Track engagement with QR codes<\/h3>\n<p>Including QR codes in your real estate mailers is an excellent way to track engagement and measure results from your campaigns. A QR code that links to your personal website, a home valuation landing page, or a landing page that offers something of value like an eBook will tell you exactly who is responding to your direct mail. Once you know how many people are responding to your campaign, you can use this data to determine whether or not to try a new strategy.<\/p>\n<h2 class=\"wp-block-heading\" id=\"best-practices\">Best practices for real estate direct mail marketing<\/h2>\n<p>Once you decide on your real estate direct mail provider and budget, it\u2019s time to start your campaign. As a real estate coach, I\u2019ve helped agents set up successful campaigns that have netted them tens of thousands in listing commissions (and spent thousands of dollars on my own real estate direct mail campaigns). Here are my top direct mail marketing best practices for agents:<\/p>\n<h3 class=\"wp-block-heading\">Segment your audience<\/h3>\n<p>Create lists for specific purposes: each listing, farm area, your sphere of influence, and events. Personalized content gets the highest engagement, so you must deliver the most relevant information to the right audience. Segmenting your audience will keep your marketing focused on <em>them \u2014 not on you.\u00a0<\/em><\/p>\n<h3 class=\"wp-block-heading\">Eye-catching design matters<\/h3>\n<p>Make your mailers stand out! If you received your own mailer, would you keep it and engage with it? First impressions matter, especially in marketing. Take the time to make your mailers pop. Personalized, well-designed content gets remembered.\u00a0Check out <a href=\"https:\/\/www.housingwire.com\/#real-estate-mailers-providers\">our list of favorite providers<\/a>, above. <\/p>\n<h3 class=\"wp-block-heading\">Create a nurturing campaign to follow up after your mailers are sent<\/h3>\n<p>While sending real estate mailers, you should always consider your overall marketing approach. Through texting, calling and voicemails, you should reach each person you\u2019ve sent mailers to at least once to connect, introduce yourself, and let them know you\u2019re available to answer any questions.<\/p>\n<p>Here\u2019s an example of a nurturing plan you can use after your campaign is delivered. With this campaign, we\u2019ll use QR codes to prompt visitors to your website. If you are going to be marketing on social media or Google, consider pivoting some of your budget to retargeting ads for maximum exposure:<\/p>\n<ul>\n<li><strong>Week 1: <\/strong>Begin Meta &amp; Google Adwords retargeting<\/li>\n<li><strong>Week 2: <\/strong>Voicemail drop<\/li>\n<li><strong>Week 3:<\/strong> Cold call recipients\u00a0<\/li>\n<li><strong>Week 4: <\/strong>Text prospects\u00a0<\/li>\n<li><strong>Week 5:<\/strong> Another mailer (value-add)<\/li>\n<li><strong>Week 6: <\/strong>Cold call recipients<\/li>\n<li><strong>Week 7:<\/strong> New text message\u00a0<\/li>\n<li><strong>Week 8: <\/strong>Voicemail drop<\/li>\n<li><strong>Week 9: <\/strong>Email blast<\/li>\n<li><strong>Week 10:<\/strong> Another mailer<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-recognize-life-moments-nbsp\">Recognize life moments\u00a0<\/h3>\n<p>Sending handwritten cards for birthdays, anniversaries, graduations, and other special occasions helps strengthen your relationship with people in your sphere and past clients and can help you get more referrals.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Include a call-to-action<\/h3>\n<p>Including a CTA on your mailers is crucial. If you don\u2019t tell your audience how to engage with your mailer, the chances of them picking up the phone or visiting your website are slim.\u00a0<\/p>\n<p>The easiest way to do this is by including a QR code that links to a landing page to learn more about your business and schedule an appointment. Brand awareness is great, but being able to track your marketing efforts is even better.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-pair-your-direct-mail-efforts-with-a-simple-voicemail-drop\">Pair your direct mail efforts with a simple voicemail drop<\/h3>\n<p>I strongly believe that direct mail should be partnered with another outreach strategy. Voicemail drops are easy, cheap, and can have excellent response rates. Not convinced? Consider that in many households, only one person picks up the mail and sorts through it. That means only one person will see your mailer, and they might not be the decision-maker in the household. A quick voicemail drop might put you in touch with someone who is more likely to respond.\u00a0<\/p>\n<p>I love using a tool like <a href=\"https:\/\/www.slybroadcast.com\/blog\/ringless-voicemail-for-real-estate.php\" target=\"_blank\" rel=\"noreferrer noopener\">Slybroadcast<\/a> to do a ringless voicemail drop to reach everyone in your farm area with relevant statistics like a recent sale in their neighborhood. Their ears will perk up when they hear a street name near them or a similar unit in their building just sold for much more than they thought it would.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Stay consistent<\/h3>\n<p>Direct mail may take a while to ramp up and see a return. Each piece of mail can be considered a \u201ctouchpoint.\u201d We\u2019ve all heard that it takes <a href=\"https:\/\/www.statista.com\/statistics\/1329774\/direct-mail-frequency-perception\/\" target=\"_blank\" rel=\"noreferrer noopener\">roughly six to eight touches<\/a> and repeated exposure for a brand to stick, and your real estate brand is no different.\u00a0In fact, it\u2019s usually not until around\u00a08-12 months after starting your campaign that you\u2019ll really see traction. So make sure you do it well, do it right, and don\u2019t give up after three months.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-audit-your-real-estate-mailer-campaign-results-twice-per-year\">Audit your real estate mailer campaign results twice per year<\/h3>\n<p>While direct mail marketing can be a long game, if you\u2019re not seeing engagement after a few months, it\u2019s time to tweak your process by objectively evaluating your mailers and who you\u2019re sending them to. As a rough starting point, you should see roughly one in ten of your recipients consistently engage with your mailers after sending them for six months.<\/p>\n<p>You don\u2019t want to burn through your marketing budget on direct mail if things aren\u2019t working. As a small business owner, testing and evaluating your marketing channels to see what works and why it\u2019s effective is important.<\/p>\n<h2 class=\"wp-block-heading\" id=\"faqs\">Real estat emailer FAQs<\/h2>\n<ul class=\"accordion\" data-accordion data-deep-link=\"true\" data-deep-link-smudge-delay=\"500\" id=\"faq-accordion\">\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq0\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tAre real estate mailers still effective?\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>Of course! A study from the Association of National Advisers, or ANA (formerly the Direct Marketing Association), has shown that when done effectively, <a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/rr-2024-02-ana-response-rate-report-2023\" target=\"_blank\" rel=\"noopener\">direct mail delivers the best ROI in any marketing mix<\/a>, with the real estate industry seeing an ROI of roughly 15%.<\/p>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq1\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tHow many real estate mailers should I be sending?\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>This all comes down to how much you want to lean into direct mail marketing for your real estate business. What\u2019s nice is that direct mail is scalable, so as you see success and learn from your efforts, you can invest more into your next campaign. I suggest starting with around 400-500 mailers per month. Here are some guidelines for you to get an idea of what this could look like:<\/p>\n<ul>\n<li>~125-150 to your farm area<\/li>\n<li>~50 for each \u201cJust Listed\/Just Sold\u201d<\/li>\n<li>~30-50 for each open house<\/li>\n<li>~200 to your sphere of influence<\/li>\n<\/ul>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq2\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tDo \u201cJust Sold\u201d postcards work?\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>This question doesn\u2019t have a straightforward answer. As with so much in real estate, it\u2019s about execution. \u201cJust Sold\u201d postcards are about leveraging your listings for more leads. This direct mail marketing tactic can capture buyer and seller leads by helping you stand out with repeated exposure. A single \u201cJust Sold\u201d postcard may not work wonders, but after they see two or three in a short period of time, your name can start to stick. Pair that exposure with a retargeting campaign and watch the leads flow in!<\/p>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq3\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tWhat is Every Door Direct Mail and why is it useful for agents?\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>An offering of the United States Postal Service, <a href=\"https:\/\/www.usps.com\/business\/every-door-direct-mail.htm\" target=\"_blank\" rel=\"noopener\">Every Door Direct Mail<\/a>\u00ae (or EDDM\u00ae) lets you deliver marketing mailers to every single home in a defined territory. The main benefit for agents is price. At an average cost of $0.20 per mailer, it can be a cost-effective way to build brand awareness in a community. You can also use EDDM to filter by age, income or household size using U.S. Census data to build more granular mailing lists. There is a catch though. The minimum send for an EDDM campaign is 200 mailers.<\/p>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq4\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tWhat should I write on my real estate postcards?\t\t\t\t\t\t\t\t<\/a><\/p>\n<p><a href=\"https:\/\/go.lob.com\/rs\/900-QJF-050\/images\/2022-lob-the-state-of-direct-mail-consumer-insights.pdf\" target=\"_blank\" rel=\"noopener\">Over half (52%) of consumers expect their direct mail to be personalized <\/a>\u2014 so the more personalized your postcards are, the better. Your card could say something like, \u201cYour neighbor\u2019s home at 28 Maple Street just sold for $__________.\u00a0 To see just how much your home\u2019s value has changed as a result, scan this QR code.\u201d It\u2019s short enough to capture attention, and is personalized enough to be relevant to their lives.<\/p>\n<p>You also need to remember to make the copy on your postcards about your prospects, not you. Focus your copy on their needs as consumers, and you will see results. Here is a short reminder of a homeowner\u2019s needs you can use to help write better copy for your postcards:<\/p>\n<ol>\n<li><strong>How much money can I get for my house?<\/strong><\/li>\n<li><strong>How quickly can I sell my house?<\/strong><\/li>\n<li><strong>How much money will I have to pay an agent to do it?<\/strong><\/li>\n<\/ol>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.housingwire.com\/#faq5\" class=\"accordion-title\"><br \/>\n\t\t\t\t\t\t\t\t\tHow often should I be sending real estate mailers?\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>Sending one monthly postcard is enough to make an impact, but remember that direct mail marketing is about consistency. Don\u2019t get your hopes up after sending out your first \u201cJust Sold\u201d mailer. Direct mail provides exposure, and repeated exposure takes time. You may not see results for a few months or even longer.<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"full-picture\">Real estate mailers: The full picture<\/h2>\n<p>When done correctly, real estate mailers are a powerful tool in a real estate agent\u2019s arsenal. You can generate consistent leads, enhance the awareness of your real estate brand and grow your referral base. By choosing the right provider, targeting a high-turnover area and implementing a campaign with a strong call-to-action, real estate mailers can help you create marketing campaigns that lead to more closed deals.<\/p>\n<p>To get the best results, remember to personalize your mailers, integrate them with your digital marketing efforts follow up with a nurturing campaign, and above all else, <strong>stay consistent. <\/strong>Happy mailing!<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading\" id=\"h-related-articles\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-82285756 \">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-412942 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/circle-prospecting-real-estate\/\"><br \/>\n\t\t\t<img loading=\"lazy\" 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100vw, 1024px\" data-attachment-id=\"463114\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=463114\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/Woman-circle-prospecting-outside-a-recent-listing.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Woman circle prospecting outside a recent listing\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/Woman-circle-prospecting-outside-a-recent-listing.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/Woman-circle-prospecting-outside-a-recent-listing.png?w=1024\">\t\t<\/a><\/p>\n<h4 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/circle-prospecting-real-estate\/\"><br \/>\n\t\t10 simple tips to master circle prospecting (+ scripts)\t<\/a><br \/>\n<\/h4>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-408085 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-marketing category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-companies\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png\" class=\"attachment-full size-full\" alt=\"Lightbulb - Marketing Ideas\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png 1200w, 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data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Lightbulb \u2013 Marketing Ideas\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?w=1024\">\t\t<\/a><\/p>\n<h4 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-companies\/\"><br \/>\n\t\t8 best real estate marketing companies to boost your business in 2024\t<\/a><br \/>\n<\/h4>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-463790 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png\" class=\"attachment-full size-full\" alt=\"Woman on phone developing business plan\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"464256\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/woman-on-phone-developing-business-plan\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Woman on phone developing business plan\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?w=1024\">\t\t<\/a><\/p>\n<h4 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/\"><br \/>\n\t\tHow to Create a Foolproof Real Estate Marketing Plan for 2024 (+Template)\t<\/a><br \/>\n<\/h4>\n<\/article>\n<style>\n\/* ==== TOC ACCORDION 2 ==== *\/\n.wp-block-details.toc-accordion-2 {\n    max-width: 850px !important;\n    width: 100%;\n    position: relative;\n    margin-bottom: 40px;\n    padding: 15px;\n    padding-left: 2em;\n    background-color: #e5e2de;\n    transition: height 3s ease-in;\n    font-size: 1.5rem;\n    font-weight: 500 !important;\n    border-bottom: 1px solid #a3a3a3;\n}\n.wp-block-details.toc-accordion-2 summary {\n    font-weight: 700;\n    font-size: 1.5rem;\n}\n.wp-block-details.toc-accordion-2 summary:after{\n    content: \"+\";\n    position: 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