{"id":57922,"date":"2024-07-11T03:05:07","date_gmt":"2024-07-11T01:05:07","guid":{"rendered":"https:\/\/housesmarketplace.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/"},"modified":"2024-07-11T03:05:07","modified_gmt":"2024-07-11T01:05:07","slug":"how-to-compete-and-win-with-your-listing-presentation-scripts","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/how-to-compete-and-win-with-your-listing-presentation-scripts\/","title":{"rendered":"\u041a\u0430\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043f\u043e\u0431\u0435\u0436\u0434\u0430\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043b\u0438\u0441\u0442\u0438\u043d\u0433\u0430 (+ \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438)"},"content":{"rendered":"<div>\n<p>In this article, I\u2019ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. That\u2019s why it\u2019s crucial that you stand out amongst your competitors to get those listings. <\/p>\n<p>The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience, and above all \u2014 your authenticity. A well-done listing presentation not only distinguishes you from your competitors \u2014 it also elevates the seller\u2019s experience of working with you from day one. <\/p>\n<p>It may sound clich\u00e9, but you never get a second chance to make a first impression. We break it down for you, sharing how to create a knockout listing presentation AND how to crush your next listing appointment. <\/p>\n<details class=\"wp-block-details toc-accordion-2 has-normal-font-size is-layout-flow wp-block-details-is-layout-flow\" open>\n<summary>Summary<\/summary>\n<ul class=\"arrow-list\">\n<li><a href=\"https:\/\/www.housingwire.com\/#knockout-listing-presentation\">How to create a knockout listing presentation in 5 steps<\/a>\n<ul>\n<li><a href=\"https:\/\/www.housingwire.com\/#market-data\">Research market data<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#pricing-strategy\">Prepare a pricing strategy<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#prepare-pitch\">Prepare your pitch<\/a> <\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#update-listing-presentation\">Update your listing presentation\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#prepare-for-listing-appointment\">Prepare for your listing appointment<\/a>\u00a0<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#crush-listing-appointment\">How to crush your listing appointment in 10 steps<\/a>\n<ul>\n<li><a href=\"https:\/\/www.housingwire.com\/#set-stage\">Set the stage for success<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#actively-listen\">Actively listen<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#honest-authentic\">Be honest &amp; authentic<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#conduct-a-needs-analysis\">Conduct a needs analysis<\/a>\u00a0<\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#demonstrate-value\">Demonstrate your value<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#market-analysis\">Share your market analysis<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#marketing-strategy\">Present your marketing strategy<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#pricing-strategy\">Discuss pricing strategy<\/a><\/li>\n<li><a href=\"https:\/\/www.housingwire.com\/#value-proposition\">Reiterate your value proposition<\/a><\/li>\n<li class=\"close-deal\"><a href=\"https:\/\/www.housingwire.com\/#close-deal\">Close the deal<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"close-deal\"><a href=\"https:\/\/www.housingwire.com\/#full-picture\">The full picture: How to win more listings with a knockout listing presentation<\/a><\/li>\n<\/ul>\n<\/details>\n<h2 class=\"wp-block-heading\" id=\"knockout-listing-presentation\">How to create a knockout listing presentation in 5 steps<\/h2>\n<p>Creating a knockout listing presentation requires detailed research, solid data, market knowledge, marketing acumen, organizational skills and excellent design to clearly communicate all the information you want to share with your client. <\/p>\n<p>We\u2019ll walk you through the steps to creating an impressive, concise, and attractive listing presentation document, which you can present in hard copy or digital format. <\/p>\n<h3 class=\"wp-block-heading\" id=\"market-data\">Step 1. Research market data<\/h3>\n<p>Your work begins once you and your client have set an appointment to meet. It\u2019s crucial for you to know the market and understand the numbers. Your local MLS and association can help you find these crucial data points. You may also want to research the client on social media to understand their needs and circumstances. What is their family size? How long have they lived in the home? <\/p>\n<p>Here\u2019s a checklist of information you should include in your listing presentation (or have on hand when you arrive at the listing appointment). Find out the answers to these questions before you arrive so you can come armed with all the necessary information.<\/p>\n<ul>\n<li><strong>Market Inventory: <\/strong>What is the current market and micro-market inventory?<\/li>\n<\/ul>\n<ul>\n<li><strong>Days on Market: <\/strong>How long does it take for properties to sell? Understand Days on Market (DOM) in the area<\/li>\n<\/ul>\n<ul>\n<li><strong>Average Sales Price: <\/strong>What are the average selling prices for similar properties in the area<\/li>\n<\/ul>\n<ul>\n<li><strong>Property Costs: <\/strong>Understand the property\u2019s current HOA fees, property taxes, and other costs<\/li>\n<\/ul>\n<ul>\n<li><strong>School District: <\/strong>Look up the school district and local schools<\/li>\n<\/ul>\n<ul>\n<li><strong>Walkability Score: <\/strong> Research the area\u2019s walkability score <\/li>\n<\/ul>\n<ul>\n<li><strong>Market Type: <\/strong>What type of market are you in? (Seller \/ Buyer\/ Balanced). Numbers and market types can differ locally, regionally and nationally and it is helpful to be able to communicate how your market compares and fits into a broader context.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"pricing-strategy\">Step 2. Prepare a pricing strategy<\/h3>\n<p>Many sellers think they understand pricing as well as you do. It\u2019s important to do your research and determine the selling price of the property yourself. <\/p>\n<p>Pricing properties is not an exact science, but there are pricing strategies you can apply to help get you there. The first is on a macro-level and considers market conditions. Understanding the type of market you\u2019re in and the current inventory are significant pieces of information that can help you determine the selling price of a property. <\/p>\n<p>You may find it easier to discuss pricing with sellers if you can explain current market conditions. You can find the data to determine the market type in your local MLS. The three different types of markets, based on inventory, are:<\/p>\n<ul>\n<li><strong>Seller\u2019s Market \u2013<\/strong> Less than six months of inventory in the area. Key indicators of this type of market are multiple offers and properties that sell very quickly.<\/li>\n<\/ul>\n<ul>\n<li><strong>Balanced Market \u2013<\/strong> Six months of housing inventory in the area. There is no advantage to either buyers or sellers in this type of market.<\/li>\n<\/ul>\n<ul>\n<li><strong>Buyer\u2019s Market \u2013<\/strong> Greater than six months\u2019 worth of inventory in the area. There are usually many properties available at different price points in a buyer\u2019s market and properties generally take longer to sell. Listings often receive offers under the asking price from buyers.<\/li>\n<\/ul>\n<p>Another important pricing strategy on the micro-level involves understanding the \u201ccomps\u201d or comparable properties that are currently listed or that have recently sold in your client\u2019s area. <br \/>This can be accomplished by preparing a full <a href=\"https:\/\/www.housingwire.com\/articles\/how-to-do-a-comparative-market-analysis-cma-report\/\">Comparative Market Analysis (CMA)<\/a>, or it can be a less formal conversation about comps at your listing appointment. Alternatively, you can make it an addendum to your listing presentation to be added at a later date, after you\u2019ve viewed the home at the listing appointment (more on where and when that should be held later!). <\/p>\n<h3 class=\"wp-block-heading\" id=\"prepare-pitch\">Step 3.  Prepare your pitch<\/h3>\n<p>It\u2019s important to have your \u201celevator pitch\u201d ready. Developing and communicating this pitch is essential to your listing presentation. We refer to this as your <em>value proposition<\/em> and it\u2019s a unique, very concise statement about what you offer your clients and why they should choose you \u2014 in one or two sentences. <\/p>\n<p>While you may feel challenged to develop your value proposition, it may be easier than you think! One strategy is to look at your past client or employment reviews (if you\u2019re new to the business) and circle the descriptive words that others use about you, like \u201ccommunicates well,\u201d \u201chard worker,\u201d or \u201cknowledgeable.\u201d You will likely see a pattern in how others describe you, and you can use those descriptors to help define and create your unique value proposition.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"update-listing-presentation\">Step 4. Update your listing presentation\u00a0<\/h3>\n<p>Designing a winning listing presentation may seem challenging, but you don\u2019t need to reinvent the wheel! Many resources and templates are available (both free and paid) to help you design a knockout listing presentation.<\/p>\n<p>Most large real estate brokerages have tools available for agents already branded with logos and colors and ready for you to input your information. Smaller brokerages may not provide the same, but you can find easy-to-use, customizable real estate listing presentation templates online:\u00a0<\/p>\n<ul>\n<li><a href=\"https:\/\/www.canva.com\/templates\/?query=listing-presentation\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a><\/li>\n<li><a href=\"https:\/\/www.etsy.com\/search?q=real%20estate%20listing%20presentation%20&amp;ref=search_bar\" target=\"_blank\" rel=\"noreferrer noopener\">Etsy<\/a><\/li>\n<li><a href=\"https:\/\/www.breakthroughbroker.com\/marketing-center\/products\/products-presentations\" target=\"_blank\" rel=\"noreferrer noopener\">Breakthrough Broker<\/a><\/li>\n<\/ul>\n<p>The real estate market fluctuates and constantly changes and so should you. When those changes happen, you need to be mindful of how recent market changes need to be communicated in your listing presentation and you must adapt accordingly. Updating your presentation before each listing appointment is a surefire way to ensure that your information and presentation remain accurate and impactful as possible.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"prepare-for-listing-appointment\">Step 5. Prepare for your listing appointment\u00a0<\/h3>\n<p>Aside from your winning personality, don\u2019t forget to bring these items with you to your appointment:<\/p>\n<ul>\n<li><strong>A professionally presented listing presentation:<\/strong> Bring enough copies for all sellers to review.<\/li>\n<\/ul>\n<ul>\n<li><strong>Pre-filled listing paperwork: <\/strong>Prepare the listing paperwork both digitally and in hard copy. Most information can be pre-filled prior to the presentation.<\/li>\n<\/ul>\n<ul>\n<li><strong>A fully charged tablet or computer if you are presenting digitally: <\/strong>Remember that technology doesn\u2019t always work the way you expect it to. Additionally, digital presentations can sometimes be awkward depending on the setting or location, or if you are presenting to more than one person. Always be prepared with hard copies even if you are expecting to present on your tablet or computer.<\/li>\n<\/ul>\n<ul>\n<li><strong>A pen: <\/strong>Some sellers still use them and you may need one to sign the paperwork.<\/li>\n<\/ul>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0885cca qodef-col-num--2 qodef-col-layout--50 qodef-content--boxed row-newsletter-3\">\n<h3 class=\"wp-block-heading\" id=\"h-real-estate-advice-top-tech-lead-gen-amp-marketing-tools-delivered-to-your-inbox-1\">Real estate advice + top tech, lead gen &amp; marketing tools \u2014 delivered to your inbox.<\/h3>\n<p style=\"font-size:14px\">Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. <\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4509319\",\n    formId: \"baa83a9a-0daa-452f-a7c6-38f4addffde5\"\n  });\n<\/script><\/p>\n<style>\n.row-newsletter-3 {\n    background-color: #313A3D !important;\n    padding: 35px 30px;\n}\n.row-newsletter-3 h3.wp-block-heading,\n.row-newsletter-3 p {\n    color: #fff !important;\n    margin-bottom: 15px;\n}\n.row-newsletter-3 .hbspt-form {\n    background-color: #5db7de !important;\n    border-radius: 8px;\n    box-shadow: none;\n}\n.row-newsletter-3  .hbspt-form .hs-input, .row-newsletter-3  .hbspt-form .hs-input:not([type=checkbox]).error {\n    background-color: #fff;\n    border: 1px solid #5db7de !important;\n    font-size: 14px !important;\n    line-height: 16px;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button {\n    background-color: #022f40 !important;\n    color: #ffffff !important;\n    border: 1px solid #022f40 !important;\n    margin-top: 15px;\n    font-size: 1.125em;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button:hover {\n    background-color: #000 !important;\n    color: #fff !important;\n    border: 1px solid #000 !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form label, .row-newsletter-3 .hbspt-form .hs-form-field label:not(.hs-error-msg) {\n    color: #000000 !important;\n    font-size: 15px !important;\n    line-height: 16px !important;\n    margin-bottom: 2px !important;\n    margin-top: 10px !important;\n}\n.row-newsletter-3 .hbspt-form .hs-form-field .hs-error-msg{\n    color: #000000 !important;\n    font-size: 11px !important;\n    line-height: 14px !important;\n    margin-bottom: 2px !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-input.invalid.error {\n    border: 1px solid #BC2F30 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-richtext p {\n    color: #000 !important;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p {\n    font-size: 26px;\n    font-weight: 600;\n    width: 80%;\n    text-align: center;\n    margin: 0 auto;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p:after {\n    content: \"\";\n    width: 100%;\n    background-image: url(https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/Icon-Newletter-2.png);\n    height: 80px;\n    max-width: 80px;\n    position: relative;\n    display: block;\n    background-size: contain;\n    margin: 10px auto;\n    background-repeat: no-repeat;\n}\n<\/style>\n<\/section>\n<h2 class=\"wp-block-heading\" id=\"crush-listing-appointment\">How to crush your listing appointment in 10 steps<\/h2>\n<p>What does a successful listing appointment look like?\u00a0The goal of a successful listing appointment is to win the listing and walk away with a signed contract in hand. It\u2019s that simple. As an agent, you are a facilitator of the home-selling process. The most important thing to remember about the listing appointment, your listing presentation and the entire selling process is that <em>it\u2019s about the seller<\/em> \u2014 not you.<\/p>\n<p>Here\u2019s how you can crush every listing appointment and leave with a signed contract. <\/p>\n<h3 class=\"wp-block-heading\" id=\"set-stage\">Step 1: Set the stage for success<\/h3>\n<p>Real estate agents are famous for selling the importance of <em>location, location, location<\/em>. The location of your listing appointment sets the stage for your successful listing presentation, and the best opportunity for you to see the home is when you\u2019re making your pitch. That\u2019s why your listing appointment should always take place at the seller\u2019s home. While it seems that everything can be done online these days \u2014 this can\u2019t. You must see the home to accurately assess it and offer valuable advice to the homeowners. <\/p>\n<h3 class=\"wp-block-heading\" id=\"actively-listen\">Step 2: Actively listen<\/h3>\n<p>While highlighting your skills and experience is important to establish your credibility and success, a key portion of your listing appointment should be spent listening carefully to the seller. Following the rule of listening twice as much as you speak will always pay off in your listing presentations.<\/p>\n<p>Always keep in mind that selling a home is often a highly emotional experience for the seller. It can be happy, sad, exciting or a tangle of conflicting emotions. Sellers want to feel heard and will almost always tell you exactly what they want, need, or expect from their experience. If you listen \u2014 really listen \u2014 and genuinely strive to understand their motivations, needs, concerns and fears, you\u2019ll be able to direct the conversation or adapt your presentation to better address their specific needs.<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-pro-tip-listen-twice-as-much-as-you-speak-to-understand-your-client-s-needs\">Pro tip: Listen twice as much as you speak to understand your client\u2019s needs. <\/h4>\n<p>For example, a seller may tell you they want to sell their home quickly to relocate out of the country for a new job opportunity. In hearing and understanding those needs, you should focus your presentation on marketing, pricing, staging and other pre-market strategies that favor a faster timeline so you can list and sell their property quickly and efficiently.<\/p>\n<p>Here\u2019s a script you can use to kick off your listing presentation:<\/p>\n<h4>Listing presentation script:<\/h4>\n<p>\u201cI\u2019m looking forward to sharing your wonderful home with the market and generating a pool of buyers who want to compete with each other for it. Let me show you how we can do that with a mix of advertising, marketing and leveraging our market share here in (local market).\u201d<\/p>\n<hr>\n<p>   Copy to clipboard<\/p>\n<h3 class=\"wp-block-heading\" id=\"honest-authentic\">Step 3. Be honest &amp; authentic\u00a0<\/h3>\n<p>An authentic agent who listens to sellers and always advises them honestly is a successful agent. Telling a seller something they don\u2019t want to hear is uncomfortable, but you will earn their respect by being honest and forthcoming. Avoid oversharing information about yourself or becoming a storyteller in a listing presentation. Sure, you want to assure them of your skills and experience, but saying less about yourself (and again \u2014  <em>listening more!<\/em>) can be much more impactful.<\/p>\n<h3 class=\"wp-block-heading\" id=\"conduct-a-needs-analysis\">Step 4. Conduct a needs analysis\u00a0<\/h3>\n<p>This can be formal or informal, depending on your personal style. But if you\u2019re actively listening, you can weave some of these questions into the conversation to help get to know the seller and their situation:<\/p>\n<ul>\n<li>What is your desired timeframe for listing and selling your home?\u00a0<\/li>\n<li>Are you looking to upgrade or downsize?\u00a0<\/li>\n<li>Are you relocating out of the state or the country?<\/li>\n<li>Is your timeframe dictated by the school year or a job?<\/li>\n<li>Do you have an idea of the pricing of your home?\u00a0<\/li>\n<li>What renovations or updates have you made that you believe could add value to your home?<\/li>\n<\/ul>\n<p>Please remember that if the seller is not your client (yet!), you must advise them against sharing information you could inadvertently leverage against them if they choose another listing agent. Should you later bring forth a potential buyer, some of their answers to the questions here could compromise negotiations \u2014 so be sure to give them fair warning before delving too deep! <\/p>\n<h3 class=\"wp-block-heading\" id=\"demonstrate-value\">Step 5. Demonstrate your value<\/h3>\n<p>You can stand out with sellers by providing value and sharing information other agents may not have provided in their presentations (and you should always assume you\u2019re not the only agent vying for their business!). Some examples of topics that you can discuss that provide unique value to your sellers:<\/p>\n<ul>\n<li><strong>Safety \u2013<\/strong> Many sellers don\u2019t consider the potential dangers of opening their homes to strangers. I recommend that sellers secure or remove all medications, personal photos, small electronics, bills, financial papers, and any artwork that can identify them, including names from bedroom walls. This step is especially important if they have children. You\u2019ll help your clients prevent theft, identity theft or other more serious crimes. <\/li>\n<\/ul>\n<ul>\n<li><strong>Decluttering\/staging \u2013<\/strong> When touring the home as part of your presentation, provide decluttering and staging advice. While not every seller can afford professional staging, your recommendations can be invaluable in helping them prepare their property for sale. <\/li>\n<\/ul>\n<ul>\n<li><strong>Repairs, renovations and updates  \u2013<\/strong> Discuss any repairs, renovations or updates (both big and small) that could significantly increase the selling price of your client\u2019s home. Point out small repairs that can make a big difference, like fixing water stains on ceilings.  Updating a bathroom might substantially add value to the selling price relative to the cost of the update. Conversely, some repairs, renovations or updates may not be worthwhile. Advising the client and boosting their selling price can help solidify you as a valuable and knowledgeable agent. <\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"h-pro-tip-listings-can-be-won-by-providing-information-that-no-other-agent-has-provided\">Pro tip: Listings can be won by providing information that no other agent has provided!<\/h4>\n<h3 class=\"wp-block-heading\" id=\"market-analysis\">Step 6. Share your market analysis<\/h3>\n<p>Understanding the market and your ability to communicate clearly about it are two of the most vital skills of a successful real estate agent. Always be mindful of the changes in the market locally, regionally and nationally. Be sure that you also understand what is happening in the financial world with mortgage rates and other factors that may impact the market \u2014 and ultimately, your home seller\u2019s transaction.<\/p>\n<p>While understanding the current market is important, it is also crucial to understand the direction that the market could be headed in the coming months or year ahead. For instance, if mortgage rates are projected to increase within the coming months, sharing that information with your seller can help them make a more informed decision about listing their property.<\/p>\n<p>Here\u2019s a timely example. Early this year, the National Association of REALTORS\u00ae announced the settlement of the <a href=\"https:\/\/www.housingwire.com\/articles\/nar-settles-commission-lawsuits-for-418-million\/\">Sitzer\/Burnett Commission Lawsuit<\/a> that will undoubtedly change the way that real estate commissions are handled. If you aren\u2019t clearly explaining this settlement and what it means for sellers in your listing presentation, you\u2019re not doing your job.<\/p>\n<p>Here are some scripts to help you communicate with your clients about buyer\u2019s agent commissions:<\/p>\n<h4>Buyer\u2019s agent commission script:<\/h4>\n<p>\u201c(______), there are new changes in the real estate industry with respect to the payment of commissions for sellers agents and buyers agents. I would like to take a few moments to explain to you how this impacts you as you prepare to sell your home \u2026\u201d<\/p>\n<hr>\n<p>   Copy to clipboard<\/p>\n<h3 class=\"wp-block-heading\" id=\"marketing-strategy\">Step 7. Present your marketing strategy\u00a0<\/h3>\n<p>Even in a highly active market, you should still have a comprehensive plan for marketing your seller\u2019s property. Some ideas that can help you kickstart your listing marketing plan include:\u00a0<\/p>\n<ul>\n<li><strong>Video marketing. <\/strong>Get creative with videos of your listings and post them to Facebook, Instagram Reels or YouTube. Try using drone footage for a unique perspective, but make sure to follow all local and federal aviation laws.<\/li>\n<\/ul>\n<ul>\n<li><strong>QR codes + hot sheets. <\/strong>Create real estate flyers or virtual hot sheets for your listing and include a QR code so potential buyers can easily view a short video of the property\u2019s highlights. <\/li>\n<\/ul>\n<ul>\n<li><strong>Canvas the neighborhood<\/strong>. Knock on doors, call or leave flyers for neighbors and give them a sneak peek of your listing.\u00a0<\/li>\n<\/ul>\n<ul>\n<li><strong>Facebook community groups. <\/strong>Spotlight your listing in groups that allow it (or start your own group) and share livestream videos (\u201clives\u201d). Offer sneak previews to build interest in your listings.\u00a0<\/li>\n<\/ul>\n<ul>\n<li><strong>Social media marketing<\/strong>: You don\u2019t have to crush it on all platforms, but pick one or two, build an audience, and market your listings. Check out our <a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-social-media-marketing\/\">11 social media marketing strategies <\/a>that work!<\/li>\n<\/ul>\n<p>We love <a class=\"thirstylink\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/coffee-contracts-main\/\" data-shortcode=\"true\">Coffee &amp; Contracts<\/a> because they deliver done-for-you, polished graphics and daily posts made to fit every social media channel \u2014 all for just $54 per month. Here\u2019s what your Just Listed post might look like: <\/p>\n<p>Visit Coffee &amp; Contracts<\/p>\n<p>You can also check out agent and coach Ashley Harwood\u2019s foolproof marketing plan and template to help you determine which marketing activities yield the best results for you: <\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-bb4295be qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<div class=\"qodef-block-container qodef-block-6231b31c \">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-463790 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-agent-essentials category-real-estate-marketing category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/\"><br \/>\n\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png\" class=\"attachment-full size-full\" alt=\"Woman on phone developing business plan\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?resize=1024,576 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"464256\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/woman-on-phone-developing-business-plan\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Woman on phone developing business plan\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/\"><br \/>\n\t\tHow to create a foolproof real estate marketing plan for 2024 (+ template)\t<\/a><br \/>\n<\/h5>\n<\/article>\n<style>\n.ra-multi-rows article.qodef-blog-item {\n    margin-bottom: 10px;\n}\n<\/style>\n<h3 class=\"wp-block-heading\" id=\"pricing-strategy\">Step 8: Discuss pricing strategy<\/h3>\n<p>Sellers are more savvy than ever, and with countless online tools and resources available to them, most sellers already know the value of their home or how much they expect to sell it for before they sit down with you. While you may need to discuss pricing with them if you disagree with their number, agents spend much less time on this aspect of the listing presentation these days. <\/p>\n<p>However, it\u2019s essential to set clear expectations at the outset. It may be challenging to discuss how a change in the market positions their property at a lower price point than they expect. However, that discussion is far better to have early rather than pricing their property inappropriately high and having it stagnate on the market. If you later need to lower their selling price, you\u2019ve laid the groundwork for that discussion by pointing out the gap between their expectations and current market conditions. <\/p>\n<h3 class=\"wp-block-heading\" id=\"value-proposition\">Step 9: Reiterate your value proposition<\/h3>\n<p>Now that you\u2019ve cleared the pricing hurdle, shared your expertise and market data, shown your client comps, toured the home and proven your value \u2014 it\u2019s time to remind them of your elevator pitch. Circle back to the reasons this seller should hire you and only you to successfully list, market and sell their home. It\u2019s important to be mindful of how they\u2019re feeling, since selling a home and moving can signal big changes in their lives. <\/p>\n<p>A little empathy can go a long way here, and that\u2019s a surefire way to cement your value proposition with any client. <em>People want to work with people they like.<\/em> While you may have cited your successes earlier in the meeting, now is the time to really focus on the client. <\/p>\n<p>What do they need to move forward? How can you help make this big life change seamless and hassle-free for them? Be attentive, listen and show that you\u2019re going to take care of them through this daunting process. After all, this may be the launchpad for a lifelong agent-client relationship. <\/p>\n<h3 class=\"wp-block-heading\" id=\"close-deal\">Step 10: Close the deal<\/h3>\n<p>Ok, this is the tough part where you have to ask for your client\u2019s business, bring out your prepared contract, and ask them to sign on the dotted line. As we said at the beginning, a successful listing presentation <em>ends with a signed contract<\/em>. If you\u2019re unsure how to broach the topic, you can use Boston-based listing agent and coach Ashley Harwood\u2019s helpful and proven closing script to ask for your client\u2019s business:<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-cfddf998 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<div class=\"qodef-block-container qodef-block-b56e2bb5 \">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-468472 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-scripts\/\"><br \/>\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png\" class=\"attachment-full size-full\" alt=\"Woman talking on her cell phone at home\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=1024,576 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"469645\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-scripts\/woman-talking-on-her-cell-phone-at-home\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Woman talking on her cell phone at home\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-scripts\/\"><br \/>\n\t\t12 proven real estate scripts that boost confidence &amp; earn more business\t<\/a><br \/>\n<\/h5>\n<\/article>\n<style>\n.ra-multi-rows article.qodef-blog-item {\n    margin-bottom: 10px;\n}\n<\/style>\n<h2 class=\"wp-block-heading\" id=\"full-picture\">The full picture: How to win more listings with a knockout listing presentation<\/h2>\n<p>With the many tools and templates available to help agents create winning listing presentations \u2014 and armed with your value proposition, market and comps data \u2014 we\u2019re confident that you can crush your upcoming listing appointments if you follow the advice we\u2019ve shared here.<\/p>\n<p>Remember: When you deliver your listing presentation to a seller, always listen to them as a trusted advisor, present yourself honestly and authentically, and accurately explain the market conditions to them. If you follow these steps, we\u2019re confident you can leave your next listing appointment with a signed listing agreement. We\u2019re rooting for you!<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-3ea454c5 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"h-related-articles\">Related articles<\/h2>\n<div class=\"qodef-block-container qodef-block-42de32cb \">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-415471 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-marketing category-vetted tag-real-estate-branding tag-seo\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-ideas\/\"><br \/>\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png\" class=\"attachment-full size-full\" alt=\"Real Esate Marketing Ideas\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?resize=1024,576 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"415651\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-ideas\/real-esate-marketing-ideas\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Real Esate Marketing Ideas\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-ideas\/\"><br \/>\n\t\t29 cutting-edge real estate marketing ideas for 2024\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-408085 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-marketing category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-companies\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png\" class=\"attachment-full size-full\" alt=\"Lightbulb - Marketing Ideas\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"408619\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-companies\/lightbulb-marketing-ideas\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Lightbulb \u2013 Marketing Ideas\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Lightbulb-Marketing-Ideas.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-companies\/\"><br \/>\n\t\t8 best real estate marketing companies to boost your business in 2024\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-437871 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-marketing category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-tools\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png\" class=\"attachment-full size-full\" alt=\"Agent taking listing video\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"445100\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-tools\/agent-taking-listing-video\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Agent taking listing video\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Agent-taking-listing-video.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-tools\/\"><br \/>\n\t\tThe 22 must-have real estate marketing tools for 2024\t<\/a><br \/>\n<\/h5>\n<\/article>\n<style>\n.ra-multi-rows article.qodef-blog-item {\n    margin-bottom: 10px;\n}\n<\/style>\n<p><script>\ndocument.querySelectorAll('.copyButton').forEach(function(button) {\n    button.addEventListener('click', function(event) {\n        var targetId = event.target.getAttribute('data-target');\n        var textToCopyElement = document.getElementById(targetId).cloneNode(true);<\/p>\n<p>        \/\/ Remove background color from the cloned element\n        textToCopyElement.style.backgroundColor = 'transparent';<\/p>\n<p>        var hiddenDiv = document.createElement('div');\n        hiddenDiv.className = 'hidden-textarea';\n        hiddenDiv.appendChild(textToCopyElement);\n        document.body.appendChild(hiddenDiv);<\/p>\n<p>        var range = document.createRange();\n        range.selectNodeContents(textToCopyElement);\n        var selection = window.getSelection();\n        selection.removeAllRanges();\n        selection.addRange(range);<\/p>\n<p>        try {\n            document.execCommand('copy');\n            console.log('Formatted text copied to clipboard');\n            showCopyMessage(event.target);\n        } catch (err) {\n            console.error('Error copying text: ', err);\n        }<\/p>\n<p>        document.body.removeChild(hiddenDiv);\n        selection.removeAllRanges();\n    });\n});<\/p>\n<p>function showCopyMessage(button) {\n    var message = document.createElement('span');\n    message.className = 'copyMessage';\n    message.textContent = 'Text copied!';\n    button.parentNode.insertBefore(message, button.nextSibling);<\/p>\n<p>    setTimeout(function() {\n        message.remove();\n    }, 2000); \/\/ Message disappears after 2 seconds\n}\n<\/script><\/p>\n<style>\n.ig-post-embed iframe#instagram-embed-0 {\n    margin: 0 auto 12px !important;\n}\n.copyMessage {\n    margin-left: 10px;\n    margin-top: 10px;\n    color: green;\n    display: block;\n}\n.hidden-textarea {\n    position: absolute;\n    left: -9999px;\n    background-color: #fff;\n}\n.copy-container {\n    background-color: #fff;\n    padding: 25px 30px;\n    border: 1px solid #bdbdbd;\n    margin: 20px 0 35px;\n}\n.copy-container p, .copy-container li {\n    font-size: 15px !important;\n}\n.copy-container ul,\n.copy-container ol {\n    margin-top: 20px;\n    margin-bottom: 25px;\n}\n.copy-container li {\n    margin-bottom: 8px;\n}\nbutton.copyButton {\n    background-color: #022F40;\n    color: #fff;\n    font-size: 16px;\n    padding: 10px;\n    border: #022F40;\n    min-width: 200px;\n    display: inline-block;\n    text-align: center;\n    margin: 10px auto 0px;\n}\nbutton.copyButton:hover {\n    background-color: #5DB7DE;\n    border: #5DB7DE;\n}\n.copy-container hr {\n    margin-top: 25px;\n    margin-bottom: 15px;\n    background-color: #e7e7e7;\n}\n.copy-container .btn-container{\n    text-align: center;\n    display: block;\n}\n#custom-tooltip, #custom-tooltip2, #custom-tooltip3 {\n    display: none;\n    margin-left: 15px;\n    padding: 2px 10px;\n    background-color: #EABDA8;\n    border-radius: 4px;\n    color: #022F40;\n    top: 6px;\n    position: relative;\n}\n\/* ==== TOC ACCORDION 2 ==== *\/\n.wp-block-details.toc-accordion-2 {\n    max-width: 850px !important;\n    width: 100%;\n    position: relative;\n    margin-bottom: 40px;\n    padding: 15px;\n    padding-left: 2em;\n    background-color: #e5e2de;\n    transition: height 3s ease-in;\n    font-size: 1.5rem;\n    font-weight: 500 !important;\n    border-bottom: 1px solid #a3a3a3;\n}\n.wp-block-details.toc-accordion-2 summary {\n    font-weight: 700;\n    font-size: 1.5rem;\n}\n.wp-block-details.toc-accordion-2 summary:after{\n    content: \"+\";\n    position: absolute;\n    left: 15px;\n    top: 22px;\n    font-size: 22px;\n    font-weight: 500;\n    background-color: #bc2f2f;\n    color: #fff !important;\n    width: 22px;\n    height: 22px;\n    text-align: center;\n    line-height: 24px;\n    border-radius: 5px;\n}\ndetails.toc-accordion-2[open] > summary:after{\n    content: \"-\" !important;\n    font-weight: 600 !important;\n}\n.wp-block-details.toc-accordion-2 summary:before {\n    content: \"Show\";\n    margin-right: 7px;\n}\ndetails.toc-accordion-2[open] > summary:before {\n    content: \"Hide\";\n    margin-right: 7px;\n}\ndetails.toc-accordion-2 > summary {\n   list-style: none;\n}\ndetails.toc-accordion-2 > summary::-webkit-details-marker {\n  display: none;\n}\n\/* ---------- ARROW ---------- *\/\nul.arrow-list {\n    padding-left: 0px;\n    margin-top: 20px;\n}\nul.arrow-list li {\n    list-style: none;\n    background-image: url(https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/icon-arrow-black.png);\n    background-repeat: no-repeat;\n    background-size: 0.7em;\n    -webkit-padding-start: 25px;\n    padding-inline-start: 25px;\n    background-position-y: 12px;\n    padding-bottom: 8px;\n    padding-top: 5px;\n    border-bottom: none !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n    font-weight: normal !important;\n}\nul.arrow-list li ul {\n    padding-left: 10px !important;\n}\nul.arrow-list li ul li{\n    background-size: 0.6em;\n    border-bottom: none !important;\n    background-position-y: 15px;\n}\n@media only screen and (max-width:768px) {\n    ul.arrow-list li {\n        padding-bottom: 5px;\n        font-size: 1rem !important;\n    }\n}\n\/* ---------- Callout BOX TIP ---------- *\/\n.callout-box-tip {\n    border-radius: 5px !important;\n    box-shadow: 0 0 10px #c9c9c9;\n    padding: 0px;\n    max-width: 900px !important;\n    width: 100%;\n    margin: 35px auto !important;\n}\n.callout-box-tip:before {\n    content: \"\";\n    width: 60px;\n    background-color: #022F40 ! IMPORTANT;\n    background-image: url(https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Icon-Tip-white.png);\n    background-repeat: no-repeat;\n    background-size: 34px;\n    background-position-x: center;\n    background-position-y: center;\n    border-top-left-radius: 5px;\n    border-bottom-left-radius: 5px;\n}\n.callout-box-tip .wp-block-column {\n    padding: 20px 20px 20px 0px;\n}\n.callout-box-tip .wp-block-column h3#h-pro-tip, .callout-box-tip .wp-block-column p {\n    margin-bottom: 10px;\n    margin-top: 10px;\n}\n\/* ---------- Callout BOX SCRIPT ---------- *\/\n.callout-box-script {\n    background-color: #fff !important;\n    box-shadow: 0 0 15px #c3c3c3;\n    max-width: 900px !important;\n    width: 100%;\n    margin: 35px auto !important;\n    padding: 15px 25px !important;\n    border-left: 10px solid #022F40;\n}\n.callout-box-script h4 {\n    margin-bottom: 15px;\n}\n.callout-box-script p {\n    margin: 0px !important;\n    display: block;\n    background-color: #F8F7F4;\n    padding: 10px;\n}\n\/* ---------- Dark Blue Button ---------- *\/\n.wp-block-button .wp-element-button {\n    background-color: #022f40;\n    color: #ffffff;\n    border: 1px solid #022f40 !important;\n    margin: 20px 0px;\n}\n.wp-block-button .wp-element-button:hover {\n    background-color: #5db7de;\n    color: #ffffff;\n    border: 1px solid #5db7de !important;\n}\n<\/style>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, I\u2019ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. That\u2019s why it\u2019s crucial that you stand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57922","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to compete and win with your listing presentation (+ scripts) - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/how-to-compete-and-win-with-your-listing-presentation-scripts\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to compete and win with your listing presentation (+ scripts) - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"In this article, I\u2019ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. That\u2019s why it\u2019s crucial that you stand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/how-to-compete-and-win-with-your-listing-presentation-scripts\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-11T01:05:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\"},\"headline\":\"How to compete and win with your listing presentation (+ scripts)\",\"datePublished\":\"2024-07-11T01:05:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/\"},\"wordCount\":3423,\"image\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.housingwire.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Woman-on-phone-developing-business-plan.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/\",\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/\",\"name\":\"How to compete and win with your listing presentation (+ scripts) - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.housingwire.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Woman-on-phone-developing-business-plan.png\",\"datePublished\":\"2024-07-11T01:05:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.housingwire.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Woman-on-phone-developing-business-plan.png\",\"contentUrl\":\"https:\\\/\\\/www.housingwire.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Woman-on-phone-developing-business-plan.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/how-to-compete-and-win-with-your-listing-presentation-scripts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to compete and win with your listing presentation (+ scripts)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#website\",\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/ru\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to compete and win with your listing presentation (+ scripts) - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.trio-tv.com\/ru\/how-to-compete-and-win-with-your-listing-presentation-scripts\/","og_locale":"ru_RU","og_type":"article","og_title":"How to compete and win with your listing presentation (+ scripts) - Houses Marketplace","og_description":"In this article, I\u2019ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. That\u2019s why it\u2019s crucial that you stand [&hellip;]","og_url":"https:\/\/housesmarketplace.trio-tv.com\/ru\/how-to-compete-and-win-with-your-listing-presentation-scripts\/","og_site_name":"Houses Marketplace","article_published_time":"2024-07-11T01:05:07+00:00","og_image":[{"url":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"17 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/#article","isPartOf":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/"},"author":{"name":"admin","@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b"},"headline":"How to compete and win with your listing presentation (+ scripts)","datePublished":"2024-07-11T01:05:07+00:00","mainEntityOfPage":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/"},"wordCount":3423,"image":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png","articleSection":["Uncategorized"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/","url":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/","name":"How to compete and win with your listing presentation (+ scripts) - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/#primaryimage"},"image":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png","datePublished":"2024-07-11T01:05:07+00:00","author":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/#primaryimage","url":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png","contentUrl":"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-on-phone-developing-business-plan.png"},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.trio-tv.com\/how-to-compete-and-win-with-your-listing-presentation-scripts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.trio-tv.com\/"},{"@type":"ListItem","position":2,"name":"How to compete and win with your listing presentation (+ scripts)"}]},{"@type":"WebSite","@id":"https:\/\/housesmarketplace.trio-tv.com\/#website","url":"https:\/\/housesmarketplace.trio-tv.com\/","name":"\u0420\u044b\u043d\u043e\u043a \u0434\u043e\u043c\u043e\u0432","description":"\u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.trio-tv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b","name":"\u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.trio-tv.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts\/57922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/comments?post=57922"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts\/57922\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/media?parent=57922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/categories?post=57922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/tags?post=57922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}