{"id":58409,"date":"2024-08-13T03:03:22","date_gmt":"2024-08-13T01:03:22","guid":{"rendered":"https:\/\/housesmarketplace.com\/hightechlending-leaders-say-flexibility-added-value-drive-rebranded-wholesale-division\/"},"modified":"2024-08-13T03:03:22","modified_gmt":"2024-08-13T01:03:22","slug":"hightechlending-leaders-say-flexibility-added-value-drive-rebranded-wholesale-division","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/hightechlending-leaders-say-flexibility-added-value-drive-rebranded-wholesale-division\/","title":{"rendered":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 HighTechLending \u043e\u0442\u043c\u0435\u0447\u0430\u044e\u0442 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u044c \u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u043d\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c, \u043e\u0431\u0443\u0441\u043b\u043e\u0432\u0438\u0432\u0448\u0438\u0435 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u043e\u043f\u0442\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f"},"content":{"rendered":"
\n

California<\/a>-based HighTechLending<\/strong>, a top-10 lender in the reverse mortgage industry, recently announced that it was rebranding<\/a> its wholesale<\/a> channel to American Senior Lending Wholesale Division<\/strong> in an effort to better align its identity with key business lines designed to serve older borrowers.<\/p>\n

One of the ways the company aims to continue making a name for itself in the space is by taking a \u201cboutique\u201d approach to its customer service and partner relationships. The company doesn\u2019t want to change the overarching experiences that partners have come to expect, but the rebrand will help to further emphasize a focus on serving older borrowers, according to Eric Ellsworth, the company\u2019s executive vice president of sales.<\/p>\n

\u201cSame great company, same great people, but we\u2019ve got a new, fresh brand,\u201d Ellsworth said in an interview with HousingWire<\/strong>\u2019s Reverse Mortgage Daily (RMD).<\/p>\n

\u2018Red carpet service\u2019<\/h2>\n

The company\u2019s overall commitment to the senior demographic is better represented by the rebranding effort, Ellsworth said.<\/p>\n

\u201cWe\u2019re deeply committed to serving the 55-and-older demographic, addressing the significant challenges they face,\u201d he said. \u201cCash flow is one of the major issues for many in this age group, and our reverse mortgage product is designed to provide a solution. In this industry, a rising tide truly lifts all boats\u2014when we all focus on helping this demographic overcome their financial hurdles, it benefits everyone involved.\u201d<\/p>\n

\"Eric
Eric Ellsworth<\/figcaption><\/figure>\n

As far as the size of the company goes, HighTechLending\/American Senior is not the biggest player in the space, but the company makes a case for this being an advantage from a service perspective.<\/p>\n

\u201cWe may not be a massive company, but that brings a lot of advantages,\u201d Ellsworth explained. \u201cWhen brokers work with American Senior Lending Wholesale Division, they benefit from our internal account executives, who are mostly licensed loan officers. This ensures that we can provide comprehensive support to our brokers and partners throughout the entire process.\u201d<\/p>\n

That includes tasks like data entry, customer outreach, underwriting<\/a> and funding.<\/p>\n

\u201cWe offer what we like to call our \u2018wingman program,\u2019 delivering red carpet service,\u201d Ellsworth said. \u201cAs your wingman, we\u2019re here to guide you through the process, even if it\u2019s your first time. The beauty of our approach is its flexibility\u2014we can provide as much or as little support as you need, customizing our assistance to meet your specific needs as a wholesale broker.\u201d<\/p>\n

Tailored approach<\/h2>\n

By that same token, for those who don\u2019t want as much of a high-touch level of assistance, Ellsworth said the company can accommodate that preference as well. Ultimately, the company just wants to get the word out about its wholesale division.<\/p>\n

\u201cWe\u2019re excited to expand this channel and grow it with the American Senior Lending brand. I think we can take it to the next level,\u201d he said. \u201cI don\u2019t think a lot of people know much about our wholesale division, but when they do discover us, usually it\u2019s a really good result.\u201d<\/p>\n

Rich Walker, the company\u2019s vice president of wholesale reverse, added that the \u201cboutique\u201d approach can help the company tailor its service offerings, which might be more challenging if the company was much larger.<\/p>\n

\u201cWe bring on a lot of partners, and we\u2019ll have a meeting of the minds between their operations staff and ours so we can understand how they best like to operate, especially with our partners,\u201d Walker said. \u201cIn the last year, we\u2019ve brought on a few principal agent partners, which was a good experience that helped us grow from just [third-party origination (TPO)].\u201d<\/p>\n

Growing and creating value<\/h2>\n

The division is growing through the creation of new wholesale staff positions to specialize in partner support. And along with the support of account executives, the company has direct-endorsement underwriters that can assist broker partners with \u201cmore in-depth questions,\u201d Walker said.<\/p>\n

\u201cThis has been a real help, freeing up our account executives to pursue more business while still servicing the clients we already have,\u201d Walker explained.<\/p>\n

Ellsworth also mentioned the 2023 hiring of Phil Walker<\/a> as vice president of retirement strategies as a key for HighTechLending, which is leveraging his experience in financial services to help facilitate leads for broker partners.<\/p>\n

\u201cWe have a series for all of our brokers called the \u2018financial planning series webinars,\u2019 which offer continuing education credits for our brokers\u2019 referral partners who are financial planners,\u201d Ellsworth explained. \u201cOur goal is to help our brokers grow their business.\u201d<\/p>\n

The company is in the middle of a series in which it\u2019s teaching partners about effective reverse mortgage sales tactics. This adds to the desire for the company to offer value for partners as they seek to grow their presence in the space, Ellsworth said.<\/p>\n

\u201cIf they need end-to-end help \u2014 someone to assist them in selling the loan \u2014 we can do that,\u201d he said. \u201cIf they just need help with fast turn times and make-sense underwriting, we can do that too, because underwriting is one of our biggest advantages.\u201d<\/p>\n

Earlier this year, David Peskin announced that he would be purchasing an ownership stake<\/a> in the company. According to Home Equity Conversion Mortgage (HECM) endorsement data compiled by Reverse Market Insight<\/a><\/strong> (RMI), HighTechLending was the 10th-largest reverse mortgage lender<\/a> in the country, originating 413 loans in the 12-month period ending in July 2024. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

California-based HighTechLending, a top-10 lender in the reverse mortgage industry, recently announced that it was rebranding its wholesale channel to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers. One of the ways the company aims to continue making a name for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58409","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nHighTechLending leaders say flexibility, added value drive rebranded wholesale division - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/hightechlending-leaders-say-flexibility-added-value-drive-rebranded-wholesale-division\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HighTechLending leaders say flexibility, added value drive rebranded wholesale division - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"California-based HighTechLending, a top-10 lender in the reverse mortgage industry, recently announced that it was rebranding its wholesale channel to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers. 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