{"id":58623,"date":"2024-08-28T03:03:13","date_gmt":"2024-08-28T01:03:13","guid":{"rendered":"https:\/\/housesmarketplace.com\/do-viral-videos-get-leads-gen-zs-favorite-realtor-weighs-in\/"},"modified":"2024-08-28T03:03:13","modified_gmt":"2024-08-28T01:03:13","slug":"do-viral-videos-get-leads-gen-zs-favorite-realtor-weighs-in","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/do-viral-videos-get-leads-gen-zs-favorite-realtor-weighs-in\/","title":{"rendered":"\u041f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043b\u0438 \u0432\u0438\u0440\u0443\u0441\u043d\u044b\u0435 \u0432\u0438\u0434\u0435\u043e \u043b\u0438\u0434\u044b? \u041b\u044e\u0431\u0438\u043c\u044b\u0439 \u0440\u0438\u0435\u043b\u0442\u043e\u0440 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f Z \u0432\u044b\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f"},"content":{"rendered":"<div>\n<p class=\"disclaimer link-text link-text-hover has-text-color\" style=\"color:#777777;font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/vetted-about\/\">Vetted by HousingWire<\/a>\u00a0<\/strong> |\u00a0 Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.<\/p>\n<p>Unless you\u2019ve been living under a rock, you\u2019ve probably already seen North Carolina Realtor <a href=\"https:\/\/www.linkedin.com\/in\/mikehegerealtor\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Hege<\/a>\u2019s mega-viral video or his interview on <a href=\"http:\/\/today.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Today.com<\/a>. But did it move the needle for his business, or was it just a flash in the proverbial pan? To find out, we interviewed Mike to see if internet stardom actually leads to leads. We also picked his brain for his advice on leaning into Gen Z trends on social media.<\/p>\n<p>But first, here\u2019s the (almost unbelievable) story of how Hege went from low-key luxury North Carolina Realtor to getting interviewed on the Today Show:<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-going-viral\">Going viral<\/h2>\n<p>It started out innocently enough. Hege asked his Gen Z social media manager, <a href=\"https:\/\/www.linkedin.com\/in\/teresa-sottile-a7a882162\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teresa Sottile<\/a>, to make a video for his Instagram and TikTok profiles. She took it, ran with it, and came back with a new claim to fame for her boss:<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C9KjT6IJHia\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><p>A post shared by The Pridemore Team at Compass (@pridemoreproperties)<\/p><\/blockquote>\n<p><\/center><br \/>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Hege shared the post with the caption \u201cAsked my Gen Z employee to edit a video for me, and this is what I got!\u201d The video\u2019s location was aptly set to \u201cMike\u2019s Breathing.\u201d<\/p>\n<p>Press play<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"> and you\u2019ll hear an orchestra of breathing sounds that make light of the so-called \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=w9rg37QhEvo\" target=\"_blank\" rel=\"noopener\">millennial pause,<\/a><\/span>\u201d popularized by heavily edited videos on YouTube and Instagram.\u00a0Hege can\u2019t seem to get a word in. But, apparently, he didn\u2019t need to say anything for this video to rack up over <strong>50 million views<\/strong> and <strong>5 million likes<\/strong> in less than a week.<\/p>\n<p>Hundreds of commenters on the videos demanded Sottile deserved a raise<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">, with one saying, \u201cGive her a raise because this 100% caught my attention far more than<\/span> whatever you were going to say.\u201d Luckily, Hege told us Sottile received her well-deserved raise.<\/p>\n<p>The duo followed up with another video titled \u201cMy Gen Z editor wrote my script,\u201d where he used Gen Z slang to describe the features of one of his listings:<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mikehege.realtor\/video\/7391173274618580267\" data-video-id=\"7391173274618580267\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@mikehege.realtor\" href=\"https:\/\/www.tiktok.com\/@mikehege.realtor?refer=embed\" rel=\"noopener\">@mikehege.realtor<\/a> Someone tell me what im saying, I dont even know <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f480.png\" alt=\"\ud83d\udc80\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\"> <a title=\"breathingguy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/breathingguy?refer=embed\" rel=\"noopener\">#breathingguy<\/a> <a title=\"breathingrealtor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/breathingrealtor?refer=embed\" rel=\"noopener\">#breathingrealtor<\/a> <a title=\"gaspingrealtor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gaspingrealtor?refer=embed\" rel=\"noopener\">#gaspingrealtor<\/a> <a title=\"genz\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genz?refer=embed\" rel=\"noopener\">#genz<\/a> <a title=\"genzedit\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genzedit?refer=embed\" rel=\"noopener\">#genzedit<\/a> <a title=\"genzemployee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genzemployee?refer=embed\" rel=\"noopener\">#genzemployee<\/a> <a title=\"genzeditsmyvideo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genzeditsmyvideo?refer=embed\" rel=\"noopener\">#genzeditsmyvideo<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"genzedits\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genzedits?refer=embed\" rel=\"noopener\">#genzedits<\/a> <a title=\"genzeditsmyvideo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genzeditsmyvideo?refer=embed\" rel=\"noopener\">#genzeditsmyvideo<\/a> <a target=\"_blank\" title=\"\u266c original sound - mikehege.realtor\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7391173294591855403?refer=embed\" rel=\"noopener\">\u266c original sound \u2013 mikehege.realtor<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>While it didn\u2019t go quite as viral as his first video, it still generated over <strong>2,000 comments on TikTok<\/strong> and over <strong>300,000 likes on Instagram.\u00a0<\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-does-going-viral-help-drive-leads-nbsp\">Does going viral help drive leads?\u00a0<\/h2>\n<p>Of course, going viral as a Realtor is one thing, but actually moving the needle for your business is another. Did any of those millions of eyeballs on his videos actually result in leads? To find out, we reached out to Hege to get his thoughts on the business impact of going viral and his advice for agents who want to try and replicate his success.<\/p>\n<p>According to Hege, his viral videos already generated \u201ca few leads\u201d \u2014 mostly from other Realtors. While that might not sound like an impressive ROI from getting his brand in front of millions of people, it\u2019s the long game that counts when it comes to building a brand.<\/p>\n<p>No one should expect to generate many leads from going viral on a global platform like TikTok, where the average user is probably still in high school. However, in the weeks after going viral, Hege was interviewed by Today.com and has been featured on Buzzfeed, Yahoo, USA Today, and now HousingWire. Any publicist worth their salt would charge thousands to generate this much press for any brand \u2014 let alone a Realtor in a small city outside of Charlotte, North Carolina.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-hege-s-advice-for-using-gen-z-trends-on-social-media-nbsp\">Hege\u2019s advice for using Gen Z trends on social media\u00a0<\/h2>\n<p>Hege stressed the importance of avoiding the standard video formulas and producing content that reflects your brand. While he regularly lists million dollar+ homes, his viral videos show that he has a sense of humor and is humble enough to let someone else take the reins. This is perfect for dispelling the notion that luxury agents are stuffy and unapproachable \u2014 a key element of Hege\u2019s \u201cregular guy\u201d brand.<\/p>\n<p>From there, Hege told us to ensure your content resonates with your audience and piques their interest. However, Hege also stresses that nothing is more important than showing your audience that you can help them solve their real estate problems:<\/p>\n<p>MRE, Realtor\u00ae<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-let-the-home-do-the-talking-nbsp\">1. Let the home do the talking\u00a0<\/h3>\n<p>He followed by advising agents to \u201clet the home do the talking\u201d when shooting a comedy-style video without a typical script. In his follow-up video, Hege might have used tongue-in-cheek Gen Z slang, but his listing was the true star of the show.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-trust-your-gen-z-marketer\">2. Trust your Gen Z marketer<\/h3>\n<p>If you want a chance at going viral, you need to trust them. They spend 8 hours a day on TikTok, while you don\u2019t.\u00a0You might be a real estate expert, but they\u2019re an audience expert.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-embrace-imperfection\">3. Embrace imperfection<\/h3>\n<p>While many agents think marketing needs to be polished and professional to have an impact, social media rewards authenticity and even mistakes. Think of it as an easy way to humanize your brand and build your know, like, and trust factor.<\/p>\n<h2 class=\"wp-block-heading\">Will the trend continue?<\/h2>\n<p>The\u201cLetting Gen Z Edit My Video\u201d trend<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\u00a0<\/span>is currently spreading like wildfire across the real estate industry. However, like most Gen Z trends, it\u2019s unlikely to last long.\u00a0<\/p>\n<p>Florida Realtor <a href=\"https:\/\/www.demeekacobb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demeeka Cobb<\/a> embodied her inner Gen Z with an Instagram video that featured a young, hip twist to her home tours:<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C9hukS1gjfq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px auto 1px !important; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><p>A post shared by Demeeka Cobb (@iamdemeekacobb)<\/p><\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n<p>While Demeeka\u2019s video generated a few hundred likes across Instagram and TikTok, it was a far cry from the millions Hege got from his videos. That\u2019s a pretty good ROI from a video that probably took her 20 minutes to shoot, but her other videos get ten times as many likes on <a href=\"https:\/\/www.tiktok.com\/@iamdemeekacobb?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">her TikTok<\/a>. That\u2019s no surprise, considering she has over 600,000 followers on the platform. This further proves that striking while the iron is hot is crucial to racking up likes and leads from Gen Z trends.<\/p>\n<p>This begs the question. How can you learn to spot viral Gen Z trends on social media before they\u2019re yesterday\u2019s news? Easy. Hire a Gen Z marketer and let them edit your video. Just not Teresa Sottile. We have a feeling Hege will try to keep her on staff for as long as he can. Who wouldn\u2019t?<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-6054b247 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-articles\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-8647e8cb \">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-448307 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-marketing category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-social-media-marketing\/\"><br \/>\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png\" class=\"attachment-full size-full\" alt=\"FeaturedImage-real-estate-social-media-marketing\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png?resize=1024,576 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"448308\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-social-media-marketing\/featuredimage-real-estate-social-media-marketing\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-real-estate-social-media-marketing\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/FeaturedImage-real-estate-social-media-marketing.png?w=1024\" tabindex=\"0\" role=\"button\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" 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https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?resize=1024,576 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"415651\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-ideas\/real-esate-marketing-ideas\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Real Esate Marketing Ideas\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Real-Esate-Marketing-Ideas.png?w=1024\" tabindex=\"0\" role=\"button\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-ideas\/\"><br \/>\n\t\t29 cutting-edge real estate marketing ideas for 2024\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-408085 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-marketing category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-companies\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" 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your business in 2024\t<\/a><br \/>\n<\/h5>\n<\/article>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0885cca qodef-col-num--2 qodef-col-layout--50 qodef-content--boxed row-newsletter-3\">\n<h3 class=\"wp-block-heading\">Real estate advice + top tech, lead gen &amp; marketing tools \u2014 delivered to your inbox.<\/h3>\n<p style=\"font-size:14px\">Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. <\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4509319\",\n    formId: \"baa83a9a-0daa-452f-a7c6-38f4addffde5\"\n  });\n<\/script><\/p>\n<style>\n.row-newsletter-3 {\n    background-color: #313A3D !important;\n    padding: 35px 30px;\n}\n.row-newsletter-3 h3.wp-block-heading,\n.row-newsletter-3 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When you buy through our links, we may earn a commission. Unless you\u2019ve been living under a rock, you\u2019ve probably already seen North Carolina Realtor Mike Hege\u2019s mega-viral video or his interview on Today.com. But did it move the needle for his business, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58623","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do viral videos get leads? 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