{"id":58821,"date":"2024-09-14T03:03:20","date_gmt":"2024-09-14T01:03:20","guid":{"rendered":"https:\/\/housesmarketplace.com\/how-agents-can-thrive-in-a-recession-7-tips-from-a-kw-mega-broker\/"},"modified":"2024-09-14T03:03:20","modified_gmt":"2024-09-14T01:03:20","slug":"how-agents-can-thrive-in-a-recession-7-tips-from-a-kw-mega-broker","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/how-agents-can-thrive-in-a-recession-7-tips-from-a-kw-mega-broker\/","title":{"rendered":"\u041a\u0430\u043a \u0430\u0433\u0435\u043d\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0443\u0441\u043f\u0435\u0442\u044c \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0440\u0435\u0446\u0435\u0441\u0441\u0438\u0438: 7 \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u043e\u0442 \u043c\u0435\u0433\u0430\u0431\u0440\u043e\u043a\u0435\u0440\u0430 KW"},"content":{"rendered":"
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Vetted by HousingWire<\/a>\u00a0<\/strong> |\u00a0 Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.<\/p>\n

At the recent Keller Williams Mega Agent Camp<\/a>, the shaky economy was a common topic of conversation. Most people used hushed tones and euphemisms to describe the \u201csoftening market\u201d or \u201ceconomic uncertainty\u201d, but Gary Keller didn\u2019t mince words: a recession is not only possible, but likely. Whether you believe these predictions or not, agents need to start preparing \u2014 yesterday \u2014 to avoid washing out the next time a recession hits.<\/p>\n

As a top-producing agent during the 2008 recession, I was unprepared. But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive. In this article, I\u2019ll walk you through the seven actionable strategies I used to not only stay afloat, but actually grow my business in one of the worst recessions in American history.<\/p>\n

1. Focus on \u201cmust sell\u201d not \u201cwanna sell\u201d leads<\/h2>\n
\"Alarm<\/figure>\n

One of the biggest mistakes agents make during recessions is spending too much time and effort working their past clients and sphere. It sounds counterintuitive, right? When competition for leads heats up, why wouldn\u2019t you <\/em>double down on the people who already know, like and trust you? Well, think about the people in your database right now. How many of them have sub-3 % mortgage rates? How many have significant enough equity gains from the last few years to make trading up to a bigger or better home possible?<\/p>\n

If you want to thrive during a recession like I did in 2009, you must focus on homeowners who need to sell<\/strong>. Yes, they will be harder to close, and many will be dealing with personal or financial situations that will make you want to pull your hair out. But if you have big goals like I do, working tricky leads who actually need to move could just be the best career decision you\u2019ll ever make. You can focus your listing marketing dollars on homes you know will sell, and you\u2019ll learn skills to help sustain your career no matter what the market is doing. That\u2019s worth a few more gray hairs, isn\u2019t it?<\/p>\n

Here are a few examples of my favorite \u201cmust sell\u201d leads to work in a recession and where to find them:\u00a0<\/p>\n

Must sell leads and sources to work during a recession<\/h3>\n
<\/p>\n<\/p>\n\n\n\n\n\n\n\n\n\n\n

\n Lead type <\/th>\n
\n Source <\/th>\n
\n Cost <\/th>\n<\/tr>\n<\/thead>\n

\n Inheritance leads <\/td>\n
\n Catalyze AI <\/td>\n
\n $6 per Lead <\/td>\n<\/tr>\n

\n Relocation lead <\/td>\n
\n LinkedIn <\/td>\n
\n Free to $200\/Month <\/td>\n<\/tr>\n

\n Tax Lien leads <\/td>\n
\n Property Radar <\/td>\n
\n $119\/Month <\/td>\n<\/tr>\n

\n FSBO leads <\/td>\n
\n RedX <\/td>\n
\n $49.99\/Month <\/td>\n<\/tr>\n

\n Expired Listing leads <\/td>\n
\n Vulcan7 <\/td>\n
\n $199\/Month <\/td>\n<\/tr>\n

\n Pre-Foreclosure leads <\/td>\n
\n RedX <\/td>\n
\n $49.99\/Month <\/td>\n<\/tr>\n

\n Divorce leads <\/td>\n
\n The Share Group <\/td>\n
\n $300 for 1,500 Leads <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n