{"id":59514,"date":"2025-03-28T03:05:15","date_gmt":"2025-03-28T02:05:15","guid":{"rendered":"https:\/\/housesmarketplace.com\/32-proven-real-estate-marketing-ideas-top-agents-swear-by\/"},"modified":"2025-03-28T03:05:15","modified_gmt":"2025-03-28T02:05:15","slug":"32-proven-real-estate-marketing-ideas-top-agents-swear-by","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/32-proven-real-estate-marketing-ideas-top-agents-swear-by\/","title":{"rendered":"32 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0435 \u0438\u0434\u0435\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0434\u043e\u0432\u0435\u0440\u044f\u044e\u0442 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u0430\u0433\u0435\u043d\u0442\u044b"},"content":{"rendered":"<div>\n<p>Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks mix of strategies that work for your personal brand, resonate with your market niche and don\u2019t send you to the poor house. Not easy.<\/p>\n<p>To help, we updated our list of proven real estate marketing ideas to include innovative new ideas for 2025 and beyond \u2014\u00a0 including fresh new ways to leverage AI in your marketing. After the ideas, we walk you through how to integrate them into your marketing plan so you can reach your goals faster.<\/p>\n<h2 class=\"wp-block-heading\" id=\"online-ideas\">Online real estate marketing ideas\u00a0\u00a0<\/h2>\n<p>A well-planned mix of online marketing strategies to reach buyers and sellers remains one of the fastest ways to grow your business in 2025. According to the latest National Association of Realtors (NAR) consumer housing trends report, <a href=\"https:\/\/delivery.digitalassets.zillowgroup.com\/api\/public\/content\/2025_SZ_AgentCHTR-MiniBook_Digital_downloadOriginal.pdf?v=4ab198e3\" target=\"_blank\" rel=\"noreferrer noopener\">51% of millennials<\/a> said they were more likely to hire an agent with a social media presence. Additionally, more sellers found their agent online than through a referral in 2024.<\/p>\n<p>So what are you waiting for? Here are our best online marketing strategies:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-run-ai-powered-ad-campaigns\">1. Run AI-powered ad campaigns<\/h3>\n<p>Online advertising is a game of inches. Even small tweaks to your ads and targeting can lead to big changes in your bottom line. AI tools help you make small changes that get you more bang for your real estate marketing bucks. They analyze browsing behavior and ad performance to help you get the right ad to the right lead at the right time. Magic!<\/p>\n<p>Not sure where to start? For Facebook and Instagram, Meta\u2019s <a href=\"https:\/\/www.facebook.com\/business\/ads\/advantage-plus-placements\" target=\"_blank\" rel=\"noreferrer noopener\">Advantage+<\/a> AI tool is already helping some businesses lower their ad costs by 19%. If you\u2019re running home valuation ads on Google, their <a href=\"https:\/\/ads.google.com\/intl\/en_us\/home\/campaigns\/ai-powered-ad-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Performance Max<\/a> tool can help you drive more leads for a lower price. Still on the fence about using AI in your marketing? Your competitors aren\u2019t. <a href=\"https:\/\/www.mckinsey.com\/industries\/real-estate\/our-insights\/generative-ai-can-change-real-estate-but-the-industry-must-change-to-reap-the-benefits\" target=\"_blank\" rel=\"noreferrer noopener\">One study<\/a> showed that real estate companies are already increasing net income by 10% using AI.<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-42d8d34a qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-243b5abd\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-415852 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-technology category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/ai-tools-real-estate\/\"><br \/>\n\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg\" class=\"attachment-full size-full\" alt=\"FeatureImage-ai-tools-for-real-estate\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg?resize=150,86 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg?resize=300,172 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg?resize=768,439 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg?resize=1024,585 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"415870\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/ai-tools-real-estate\/featureimage-ai-tools-for-real-estate\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg\" data-orig-size=\"1200,686\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeatureImage-ai-tools-for-real-estate\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/ai-tools-real-estate\/\"><br \/>\n\t\t17 indispensable AI tools for real estate agents\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"h-2-send-interactive-buyer-amp-listing-presentations\">2. Send interactive buyer &amp; listing presentations<\/h3>\n<p>Want your marketing to stand out in a post-NAR settlement market? You need to step up your presentation game. PDFs are out. Interactive presentations that measure results are in:<\/p>\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1084\" height=\"600\" data-attachment-id=\"512470\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=512470\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg\" data-orig-size=\"1084,600\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Example of follow-up buyer presentation\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg\" alt=\"Example follow-up buyer presentation with image and personalized note to buyers.\" class=\"wp-image-512470\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg 1084w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg?resize=150,83 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg?resize=300,166 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg?resize=768,425 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-follow-up-buyer-presentation.jpg?resize=1024,567 1024w\" sizes=\"(max-width: 1084px) 100vw, 1084px\"><figcaption class=\"wp-element-caption\">Example buyer presentation (Source: Highnote)<\/figcaption><\/figure>\n<p>Highnote helps you create engaging, trackable interactive presentations to give you that crucial edge with buyer and seller leads. You\u2019ll get dozens of interactive templates for buyer presentations, pre-listing presentations, listing presentations and more \u2014 all created and tested by top-producing agents to win more clients. Need something special? Their team of marketing experts can create a custom interactive listing presentation just for you. You can sign up for a free trial here:<\/p>\n<p>Visit Highnote<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-send-personalized-video-text-messages\">3. Send personalized video text messages<\/h3>\n<p>With an <a href=\"https:\/\/www.shiftcomm.com\/thinking\/what-is-the-open-rate-of-sms-text-messaging\" target=\"_blank\" rel=\"noreferrer noopener\">open rate of 82%<\/a>, text messages are still one of the most effective ways to market your business. Quick-hit videos that answer common buyer questions or, better yet, answer a specific client question get the best results. You can pre-record your answers to send them faster or take a few minutes to record them on the fly for important clients.<\/p>\n<p>Here are a few tips for sending better video text messages:<\/p>\n<ul class=\"wp-block-list\">\n<li>Write scripts for your videos that include a verbal CTA: End every video text with a quick <em>\u201ccall me at 555-555-5555 with any questions.\u201d<\/em><\/li>\n<li>Keep your videos short \u2014 around 30 to 60 seconds.<\/li>\n<li>Write a text telling them about the video: <em>\u201cHi Jennifer, this is a pretty complicated subject, so I recorded this quick video to answer your question. Call me if you have any questions!\u201d<\/em><\/li>\n<li>You can send video texts to segments in your database using CRMs like <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/cinc-remi\/\" data-shortcode=\"true\">CINC<\/a> or through apps like <a href=\"https:\/\/www.housingwire.com\/goto\/bombbomb-main\/\">BombBomb<\/a> or <a href=\"https:\/\/www.housingwire.com\/goto\/dubb-main\/\">Dubb<\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-4-use-ai-to-virtually-stage-listings-for-picky-buyers\">4. Use AI to virtually stage listings for picky buyers<\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"898\" height=\"600\" data-attachment-id=\"512298\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/virtual-staging-companies-apps\/virtually-staged-with-collov-ai\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg\" data-orig-size=\"898,600\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Virtually staged with Collov AI\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg?w=898\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg?w=898\" alt=\"Virtually staged living room with a green sofa\nCaption: Living room with furniture removed and AI staging by Collov AI\" class=\"wp-image-512298\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg 898w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg?resize=150,100 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg?resize=300,200 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Virtually-staged-with-Collov-AI.jpg?resize=768,513 768w\" sizes=\"(max-width: 898px) 100vw, 898px\"><figcaption class=\"wp-element-caption\">Living room with furniture removed and AI staging (Source: Collov AI)<\/figcaption><\/figure>\n<p>Have picky buyers who \u201cjust can\u2019t picture themselves\u201d living in the homes you show them? Pull up an AI staging app like Collov AI on your tablet, and transform that dreary second bedroom with the stained carpet into the home office of their dreams. Collov removes furniture and creates Zillow-ready staged images in just 30 seconds \u2014 <em>for less than 25 cents each. <\/em>See our example above.<em> <\/em>It\u2019s like magic.<\/p>\n<p>Already know what your buyers want? Virtually stage each listing before your showing and send it to your buyers in a follow-up email.\u00a0 When you\u2019re done, email the virtually staged images to the listing agent to score brownie points. It\u2019s an easy way to integrate the latest AI technology into your real estate marketing as a buyer\u2019s agent.<\/p>\n<p>Visit Collov AI<\/p>\n<h3 class=\"wp-block-heading\">5. Gift your clients memorable experiences, not cheap swag with your logo on it<\/h3>\n<p>Giving better closing gifts is an easy way to elevate your real estate marketing game in 2025. Here\u2019s why: Most agents make the mistake of using their closing gifts for self-promotion. That might have worked in 2021 when homes were flying off the market, but in 2025, you need to take gifting seriously. It\u2019s the cherry on top of your warm, competent service and will be the last impression they have of you before your first follow-up. You need to make it count.<\/p>\n<p>Savvy real estate marketers gift memorable experiences, not cheap swag. Giftory makes it easy. Using their app, you can gift your clients something they will actually remember fondly instead of shoving into a kitchen cabinet. They offer everything from cocktail-making classes to helicopter rides to wow even your most jaded clients.<\/p>\n<p>Visit Giftory<\/p>\n<h3 class=\"wp-block-heading\">6. Create or share viral memes on Instagram and Facebook<\/h3>\n<p>Today, even giant brands like Chipotle use memes to market their businesses. They inject a bit of much-needed levity into your real estate marketing mix. Why is humor so important for real estate marketing? Simple. It helps convince people that spending a Sunday afternoon with you might actually be, god forbid, <em>fun.<\/em><\/p>\n<p>Luckily, you don\u2019t have to go to art school to create memes that make your audience chuckle. Most viral memes are simple, short videos that use trending audio. Find trending audio in your Instagram app in the professional dashboard. Make a habit of checking it daily so you can jump on viral trends. Here\u2019s an example meme from an agent in Tampa that\u2019s just 30 seconds long:<\/p>\n<p>A post shared by AUTUMN ETHEREDGE | \ud835\ude4f\ud835\ude56\ud835\ude62\ud835\ude65\ud835\ude56 \ud835\ude4d\ud835\ude5a\ud835\ude56\ud835\ude61\ud835\ude69\ud835\ude64\ud835\ude67 (@tampaliving)<br \/>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-2a2c945e qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-0\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-e6536cb6\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-448307 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-marketing category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-social-media-marketing\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png\" class=\"attachment-full size-full\" alt=\"featured-image-real-estate-social-media-marketing (1)\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"500209\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=500209\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"featured-image-real-estate-social-media-marketing (1)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/featured-image-real-estate-social-media-marketing-1.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-social-media-marketing\/\"><br \/>\n\t\t11 real estate social media marketing strategies that actually work\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\">7. Post educational videos on Instagram Reels<\/h3>\n<p>Short educational videos are one of the best ways to market yourself as a trusted advisor on social media. Here\u2019s why: Instagram and Facebook prioritize quick-hit videos since they increase their ad revenue. That means your content will be shown to more people more often \u2014 the holy grail of social media marketing.<\/p>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1233\" height=\"600\" data-attachment-id=\"475129\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=475129\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg\" data-orig-size=\"1233,600\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"buying a home brochure\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg\" alt=\"buying a home brochure\" class=\"wp-image-475129\" style=\"object-fit:cover\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg 1233w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg?resize=150,73 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg?resize=300,146 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg?resize=768,374 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/buying-a-home-brochure.jpg?resize=1024,498 1024w\" sizes=\"auto, (max-width: 1233px) 100vw, 1233px\"><figcaption class=\"wp-element-caption\">Example marketing materials (Source: Coffee and Contracts)<\/figcaption><\/figure>\n<p>Of course, not everyone is a social media whiz. Luckily, you don\u2019t have to be. Coffee &amp; Contracts\u2019 marketing platform gives you viral-worthy social media templates and educational video scripts \u2014 all created by top-producing agents and real estate marketers. It\u2019s like hiring a social media manager for less than you spend on coffee every morning.<\/p>\n<p>Visit Coffee &amp; Contracts<\/p>\n<h3 class=\"wp-block-heading\">8. Create buzzworthy polls<\/h3>\n<p>Interactive polls market your business in a fun way. People love sharing their opinions, and the engagement will help get your content in front of more viewers. Create polls about almost anything, but \u201cthis or that\u201d polls that ask people to choose between, say, a Malibu beach house or a lofty mountain retreat work best. Kitchens are another popular topic for polls. People have surprisingly strong opinions on cabinet choices and kitchen islands.\u00a0 We definitely do.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-9-leverage-reviews-to-get-more-and-better-referrals\">9. Leverage reviews to get more (and better) referrals<\/h3>\n<p>The social proof you get from reviews is critical for getting leads to know, like and trust you. Asking for a referral at the same time (and following up regularly) builds your client base faster. Why? It\u2019s basic psychology. People are far more likely to want to help you after you ask them for something else.<\/p>\n<p>Reach150 is an easy way to get more referrals from the glowing reviews you worked so hard to get. Here\u2019s how it works: They send review and referral requests automatically, then follow up for up to six months to keep you top of mind. Their app can also help tease our referrals from your database \u2014 even if you haven\u2019t talked to them in years.<\/p>\n<p>Visit Reach150<\/p>\n<h3 class=\"wp-block-heading\">10. Post neighborhood tour videos on YouTube<\/h3>\n<p>Posting deep-dive neighborhood tours on your YouTube channel is an excellent way to market your services to people moving to your farm area. The first step people take before looking at homes is finding a new neighborhood, which is stressful. By posting neighborhood tour videos, you\u2019ll reach leads early in their buying journey and start marketing to them before other agents.<\/p>\n<p>Even better, it\u2019s one of the few marketing strategies where long videos outperform short ones \u2014 perfect for boosting your watch time on YouTube. Make sure to include lots of useful information about school districts, the best blocks to live on, and anything else someone considering the neighborhood might want to know.<\/p>\n<p>For the best results, embed your neighborhood tour videos on your website. They might help you rank better on search engines. Need some inspiration? Check out the neighborhood tour videos on Melissa Terizs\u2019 <a href=\"https:\/\/dcrealestatemama.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">DC Real Estate Mama<\/a> blog.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-11-stay-top-of-mind-with-an-email-newsletter\">11. Stay top of mind with an email newsletter<\/h3>\n<p>A strategic email newsletter keeps you top-of-mind with your sphere to drum up referrals and even new business. Offer them something of value and keep them entertained, and you\u2019ll build a loyal audience. Hyper-local market reports and home valuation updates are perfect newsletter fodder. They\u2019re like catnip for new homeowners. Who doesn\u2019t want to know when the value of their largest asset goes up?<\/p>\n<p>Get free market reports from tools like our own Altos Research, and CRMs like <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/cinc-remi\/\" data-shortcode=\"true\">CINC<\/a> let you send automated home valuation reports to past clients. Add a dash of fun to your newsletter with quirky or drool-worthy new listings, restaurant reviews or wry real estate memes to keep your audience from getting bored.<\/p>\n<p>Visit Altos Research<\/p>\n<h3 class=\"wp-block-heading\">12. Get video testimonials to share on your website and social media<\/h3>\n<p>Video testimonials are more believable (and more persuasive) than text-only reviews \u2014 even on Zillow. One testimonial video where people can SEE how happy your former clients are can do more for your brand than 20+ text-only reviews. They\u2019re just more trustworthy. Not sure how to format your testimonial videos? Check out how persuasive this video testimonial from Texas Realtor Brian Lott\u2019s former clients is. He starts with B Roll footage from his farm area and then just lets them tell their story. You can see how happy they were with his service.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<iframe loading=\"lazy\" title=\"The Clarks - A Testimonial Video | Brian Lott, REALTOR\u00ae\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eIwZXXo-d9o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><figcaption class=\"wp-element-caption\">Brian Lott testimonial video (Source: <a href=\"https:\/\/www.youtube.com\/watch?v=eIwZXXo-d9o&amp;t=2s\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>)<\/figcaption><\/figure>\n<p>The key to getting former clients to agree to video reviews is to make it easy. Send them a quick email with 3 or 4 questions to jog their memory so they\u2019re ready to talk as soon as you sit them down to record.<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-50937f3a qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-1\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-f8cb3054\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-437464 post type-post status-publish format-standard has-post-thumbnail hentry category-agent category-real-estate category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-testimonials\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png\" class=\"attachment-full size-full\" alt=\"Featured Image-Real Estate Testimonials\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"442146\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-testimonials\/featured-image-real-estate-testimonials\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Featured Image-Real Estate Testimonials\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-testimonials\/\"><br \/>\n\t\tHow to make the most of real estate testimonials to attract new clients\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"h-13-create-a-professional-website\">13. Create a professional website<\/h3>\n<p>Social media profiles are important for marketing, but a professional website is crucial. After all, you\u2019re a business of one, not just a social media personality. Websites increase trust with buyers and sellers in ways that social media can\u2019t. If you don\u2019t have one, you risk looking less credible than the <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">73% of agents<\/a> that do. That can put you at a disadvantage in low inventory markets.<\/p>\n<p>If you\u2019re a newer agent, you don\u2019t need to have all the bells and whistles on your site to market your business. Tell your story, include client testimonials and give visitors a place to search for listings. You can always expand your website as your brand and budget grow.<\/p>\n<p>Want a website that works right out of the box? Check out our guide to website builders below to get started:<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-767bd034 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-2\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-22e7850c\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-409274 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-marketing category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/best-website-builders-real-estate\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-best-website-builders-real-estate\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495703\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-website-builders-real-estate\/featuredimage-best-website-builders-real-estate\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-best-website-builders-real-estate\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/best-website-builders-real-estate\/\"><br \/>\n\t\tThe 7 best real estate website builders for 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"h-14-write-and-share-educational-blog-posts\">14. Write (and share) educational blog posts<\/h3>\n<p>Writing educational blog posts focused on your niche audience is an excellent way to provide value to your potential clients. They will also help you answer thorny questions that you might not have time for in a listing presentation or buyer presentation. Here\u2019s an example: going into the weeds on fair housing laws can be a minefield in person.<\/p>\n<p>Most people won\u2019t have the patience for the depth and nuance the topic deserves. Worse, they might misunderstand what you\u2019re saying! In a blog post, you can really dig into the topic.<\/p>\n<p>Not convinced writing educational content is worth your time? Taya DiCarlo\u2019s wild in-the-trenches stories helped her build 100,000+ followers across her social media channels, but <a href=\"https:\/\/tayadicarlo.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">her blog<\/a> focuses almost entirely on one thing:\u00a0 educational content for buyers and sellers.<\/p>\n<p>Once your posts are written, share them on Facebook and Linkedin to drive more traffic to your website. You can also create videos for your blog posts for people who would rather watch than read.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-15-go-live-on-facebook-or-instagram\">15. Go live on Facebook or Instagram<\/h3>\n<p>Facebook or Instagram Live are both excellent channels to provide value for potential clients. Interview guests like mortgage brokers and attorneys and let your audience ask questions. To attract viewers, schedule and promote your live event by posting about it a few days before. To get a bigger audience, consider paying to boost your post.<\/p>\n<p>Timing is essential when hosting live videos. Studies show that <a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-best-time-post?__hstc=44321979.dba205c937eaf95e9cb02dfa798a34f3.1736468812432.1742500121220.1742507569952.143&amp;__hssc=44321979.8.1742507569952&amp;__hsfp=3535093453\" target=\"_blank\" rel=\"noreferrer noopener\">afternoons or evenings<\/a> are usually the best time since fewer people will be working.<\/p>\n<p>Here are some ideas to get you started:<\/p>\n<ul class=\"wp-block-list\">\n<li>Virtual open houses for hot listings \u2014 below-market homes work best!<\/li>\n<li>First-time buyer seminars<\/li>\n<li>An \u201cask me anything\u201d session on the local market<\/li>\n<li>Interview a mortgage broker and let your audience ask her questions when you\u2019re finished<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">16. Offer advice in local Facebook groups<\/h3>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"445\" data-attachment-id=\"475133\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=475133\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg\" data-orig-size=\"1330,445\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Facebook group sample\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg\" alt=\"Facebook group sample\" class=\"wp-image-475133\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg 1330w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg?resize=150,50 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg?resize=300,100 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg?resize=768,257 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Facebook-group-sample.jpg?resize=1024,343 1024w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\"><\/figure>\n<p>Many cities have thriving local Facebook groups. Some, like the Houston group above, have tens of thousands of people on them. If you play your cards right, they are an excellent place to engage with your community and offer useful advice on buying and selling real estate. Some don\u2019t allow self-promotion, but they can still be an excellent place to build your personal brand in your community. Once people know you\u2019re a Realtor (and like your posts!) they will reach out with questions.<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-97035a7b qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-3\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-14a22e01\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-492760 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/facebook-real-estate-groups\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg\" class=\"attachment-full size-full\" alt=\"FI-top facebook groups for real estate agents to join\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"493208\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/facebook-real-estate-groups\/fi-top-facebook-groups-for-real-estate-agents-to-join\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FI-top facebook groups for real estate agents to join\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FI-top-facebook-groups-for-real-estate-agents-to-join.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/facebook-real-estate-groups\/\"><br \/>\n\t\t15 Facebook groups every real estate agent &amp; broker should join today\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"h-17-offer-advice-in-local-reddit-groups\">17. Offer advice in local Reddit groups<\/h3>\n<p>Reddit isn\u2019t just a platform for conspiracy theories and debates. It can be a sneaky tool for marketing your services \u2014 if you know where to post. Create an account, enter your town, city or state and join a subreddit dedicated to your area. Some larger cities also have subreddits dedicated to real estate, similar to the one below.<\/p>\n<p>Once you join, answer questions and offer advice. If you provide a well-thought-out answer to a question, the original poster or commenters may direct message you to connect off the platform, and you can offer your services from there.<\/p>\n<p>Here\u2019s a post in a New York City apartments subreddit that\u2019s perfect for offering your advice and expertise:<\/p>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"168\" data-attachment-id=\"475134\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=475134\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg\" data-orig-size=\"797,168\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Reddit groups\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg?w=797\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg\" alt=\"Reddit groups\" class=\"wp-image-475134\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg 797w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg?resize=150,32 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg?resize=300,63 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/Reddit-groups.jpg?resize=768,162 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\"><figcaption class=\"wp-element-caption\">Example post (Source: Reddit)<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">18. Share market hot takes or selling advice on Linkedin<\/h3>\n<p>LinkedIn is more than a social media platform for finding a job. As an agent, you can use the platform to post content without the hassle of designing your own website. Also, most LinkedIn users are professionals, unlike other social platforms designed for entertainment and engagement. That means your market hot takes won\u2019t have to compete with memes or cute kitten videos like they would on Instagram.\u00a0<\/p>\n<p>Here\u2019s an example <a href=\"https:\/\/www.linkedin.com\/pulse\/my-5-real-estate-market-predictions-2024-2025-bruno-versaci-sdn1c\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn post<\/a> from Bay Area Realtor Bruno Versaci. In it, he shares his market predictions for the year and backs them up with research and statistics. What did he get in return? Engagement and the chance to position himself as a subject matter expert.<\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/pulse\/my-5-real-estate-market-predictions-2024-2025-bruno-versaci-sdn1c\/\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1326\" data-attachment-id=\"480940\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=480940\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png\" data-orig-size=\"1140,1326\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Screenshot-2024-09-11-at-12.33.03\u202fPM-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png?w=258\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png?w=880\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03%E2%80%AFPM-1.png\" alt=\"Screenshot of Realtor Bruno Versaci's article on LinkedIn\" class=\"wp-image-480940\" style=\"width:640px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png 1140w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png?resize=129,150 129w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png?resize=258,300 258w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png?resize=768,893 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-11-at-12.33.03\u202fPM-1.png?resize=880,1024 880w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><figcaption class=\"wp-element-caption\">Article written by Bruno Versaci (Source: LinkedIn)<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-19-send-out-email-or-text-drip-campaigns-nbsp\">19. Send out email or text drip campaigns\u00a0<\/h3>\n<p>A drip campaign is a series of automated emails used to nurture leads and stay top-of-mind with your sphere and former clients. They\u2019re great for maintaining consistent communication over time. Emails in your drip campaign need to offer value to your readers instead of just advertising your services.<\/p>\n<p>Here are a few content ideas for drip campaigns you can send via text or email:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Buyer leads:<\/strong> Curated listings, market reports, educational content<\/li>\n<li><strong>Seller leads: <\/strong>Market reports, tips for homeowners, automated CMAs<\/li>\n<li><strong>Former clients:<\/strong> Referral requests, market reports, home valuation updates<\/li>\n<li><strong>Your sphere:<\/strong> Market insights, trending real estate news, referral requests<\/li>\n<\/ul>\n<p>Need a CRM that has pre-written email and text drip campaigns? Check out our top picks:<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-7be21622 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-4\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-9ef047f0\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-416145 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-real-estate-technology category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-best-real-estate-crm\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495700\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/featuredimage-best-real-estate-crm\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-best-real-estate-crm\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tim and Julie harris on lead generation through your real estate database CRM&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-best-real-estate-crm.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/\"><br \/>\n\t\tThe best real estate CRM for every budget in 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\">20. Create curated new listing alerts for buyers<\/h3>\n<p>The most effective real estate marketing ideas today are all about intelligent, automated lead nurturing. Listing alerts and drip campaigns are game-changers and help you give prospective buyers precisely what they want. Create listing alerts by curating properties yourself in your MLS, or use an automations in your CRM.<\/p>\n<p>These tools send updates on new listings that align with what buyers are looking for \u2014 all on autopilot. This means better communication that keeps your leads warm while supplying information they actually care about. For agents, it\u2019s a significant win and a big move toward more innovative, tailored ways of connecting with clients.<\/p>\n<h2 class=\"wp-block-heading\" id=\"offline-ideas\">Offline real estate marketing ideas<\/h2>\n<p>Offline marketing requires the same effort, creativity and strategic planning as online marketing. You will cast a wider net, but in many markets there will be less competition since so many agents focus their marketing efforts online. Here are our top offline marketing strategies for 2025:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-21-offer-a-free-class-or-new-buyer-seminar-nbsp\">21. Offer a free class or new buyer seminar\u00a0<\/h3>\n<p>A great way to position yourself as a trusted advisor is to offer free classes or seminars in your community. Partner with other professionals, like your favorite lender, to defray the overhead costs, like renting a space or advertising your event. Also, partnerships allow you to provide more information from different perspectives in the housing industry. Some examples of classes or seminars that you could offer would be:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>First-time homebuyer seminar:<\/strong> Explain the homebuying process from pre-qualification to closing.<\/li>\n<li><strong>Downsizing seminars for seniors:<\/strong> Supply seniors or their children with the information they need to navigate downsizing or aging in place.<\/li>\n<li><strong>First-time seller seminar: <\/strong>Walk new sellers through the process of getting the best price for their home in your market<\/li>\n<li><strong>Real estate investment seminar: <\/strong>Teach would-be investors the basics of buying investment properties<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">22. Send handwritten cards to leads and former clients<\/h3>\n<p>Who doesn\u2019t love to receive a handwritten card in the mail? We\u2019re so used to receiving junk emails, junk texts and junk mail that a handwritten note feels like a breath of fresh air. They\u2019re also far more likely to be opened and read than a generic postcard or printed letter. They show people you\u2019re an empathetic human \u2014 not another soulless marketing robot who sees them as just a dollar sign. Here\u2019s an example:<\/p>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"600\" data-attachment-id=\"475138\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=475138\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg\" data-orig-size=\"1279,600\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"AI-powered handwritten cards\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg\" alt=\"AI-powered handwritten cards\" class=\"wp-image-475138\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg 1279w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg?resize=150,70 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg?resize=300,141 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg?resize=768,360 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/AI-powered-handwritten-cards.jpg?resize=1024,480 1024w\" sizes=\"auto, (max-width: 1279px) 100vw, 1279px\"><figcaption class=\"wp-element-caption\">Handwritten notes to clients (Source: Handwrytten)<\/figcaption><\/figure>\n<p>Don\u2019t have time to write your own or have a doctor\u2019s handwriting? The card above from Handwrytten uses robots and real pens and ink to create authentic \u201chandwritten\u201d cards and letters. They\u2019re perfect for golden letters, referral requests, circle prospecting, home anniversaries or any direct mail marketing that can benefit from a personal touch.<\/p>\n<p>Visit Handwrytten<\/p>\n<h3 class=\"wp-block-heading\">23. Build referral relationships with local service business owners<\/h3>\n<p>People often reach out to contractors, lawyers, landscapers and architects months before they start looking for an agent. Get in good with them by sending them referrals, and they just might return the favor. NAR statistics show that <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/highlights-from-the-profile-of-home-buyers-and-sellers\" target=\"_blank\" rel=\"noreferrer noopener\">51% of buyers<\/a> used an agent who was referred to them, so building relationships with local service business owners can have an excellent ROI.<\/p>\n<p>LinkedIn is an effective place to find them, but in-person or telephone outreach is generally more effective for small contractors. Many still run their businesses on firm handshakes.<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-dc3a3abe qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-5\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-3d24f371\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-488361 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-referrals\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png\" class=\"attachment-full size-full\" alt=\"Featured image - real-estate-referrals\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"507560\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-referrals\/featured-image-real-estate-referrals\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Featured image \u2013 real-estate-referrals\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Featured-image-real-estate-referrals.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-referrals\/\"><br \/>\n\t\t9 savvy strategies to get more real estate referrals\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"h-24-hand-deliver-pop-by-gifts\">24. Hand-deliver pop-by gifts<\/h3>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" data-attachment-id=\"497770\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=497770\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"pop-by gifts\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Custom Pop-by boxes from Market Dwellings (Source)&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg\" alt=\"Pop-by boxes from Market Dwellings\" class=\"wp-image-497770\" style=\"object-fit:cover\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/pop-by-gifts.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><figcaption class=\"wp-element-caption\">Custom Pop-by boxes from Market Dwellings (<a href=\"https:\/\/marketdwellings.com\/collections\/real-estate-pop-by-box\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n<p>Delivering pop-by gifts is a friendly way to connect with clients. As the name suggests, you just pop by your clients\u2019 homes with small, considerate gifts and a witty note. Pop-bys help you reconnect with previous clients and offer the perfect excuse to talk real estate. It\u2019s rude to refuse to talk to someone who just gave you a thoughtful gift!<\/p>\n<p>Find clever pop-by cards on Etsy or <a href=\"https:\/\/marketdwellings.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Market Dwellings<\/a> and order small gifts on Amazon or your local big box store. We especially love the <em>\u201cThanks a whole latte for your referrals\u201d <\/em>cards. Who doesn\u2019t love free coffee?<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-25-write-an-elevator-pitch-that-sparks-conversations-about-real-estate-nbsp\">25. Write an elevator pitch that sparks conversations about real estate\u00a0<\/h3>\n<p>A persuasive elevator pitch is one of the most important tools in your marketing arsenal. A good pitch can turn the dreaded <em>\u201cSo what do you do?\u201d <\/em>question into a golden opportunity to talk real estate \u2014 without coming across as desperate or salesy. The key is to quickly explain how you help people in your niche and then leave an opening that sparks a conversation.<\/p>\n<p>Here\u2019s an example elevator pitch for an agent that specializes in first-time homebuyers:<\/p>\n<p><em>I developed a system to help first-time homebuyers learn how to navigate the market and close on a home faster and with less stress. My last clients ended up snagging a house in Riverdale for $10,000 under ask. Do you keep up with the market?<\/em><\/p>\n<h3 class=\"wp-block-heading\">26. Wear your personal brand on your sleeve (literally)<\/h3>\n<p>Some Realtors find them a little cheesy, but advertising your real estate services on your T-shirt, water bottle or bag is an excellent way to start conversations about real estate. Combine your swag with a well-honed elevator pitch, and you\u2019ll stay top of mind with people you don\u2019t know \u2014 yet.\u00a0This is a perfect strategy for agents who are regulars at coffee shops \u2013 an excellent way to make connections in your community. <\/p>\n<p>We love this <a href=\"https:\/\/www.etsy.com\/listing\/1617857665\/realtor-tote-bag-personalized-business?ga_order=most_relevant&amp;ga_search_type=all&amp;ga_view_type=gallery&amp;ga_search_query=real+estate+swag&amp;ref=sr_gallery-1-1&amp;pro=1&amp;sts=1&amp;content_source=9608e9a9a1dccc152bfb84da7eb2d146ab77f243%253A1617857665&amp;organic_search_click=1\" target=\"_blank\" rel=\"noreferrer noopener\">customizable tote bag<\/a> from Etsy. First, it\u2019s enormous enough to get noticed on your table at Starbucks, and second, it has space for your phone number, email and website.<\/p>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"600\" data-attachment-id=\"475140\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=475140\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg\" data-orig-size=\"1023,600\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"branded swag\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg?w=1023\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg\" alt=\"branded swag\" class=\"wp-image-475140\" style=\"object-fit:cover\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg 1023w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg?resize=150,88 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg?resize=300,176 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/08\/branded-swag.jpg?resize=768,450 768w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\"><figcaption class=\"wp-element-caption\">Customized tote bag and water bottle (Source: Etsy)<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">27. Turn your open house into a fun community event<\/h3>\n<p>Turning your open house into a community event is an ideal way to get nosy neighbors to see your listing and learn about your services. After all, open houses are a numbers game. More people equals more potential buyers and sellers to work with.<\/p>\n<p>Here are a few ideas for open-house community events:<\/p>\n<ul class=\"wp-block-list\">\n<li>Set up contests, giveaways or raffles to promote engagement<\/li>\n<li>Host an open house party with entertainment and catering<\/li>\n<li>Rent a food truck and host a block-party-style event<\/li>\n<li>Rent a bounce house, games or other outdoor activities to encourage clients to bring their kids<\/li>\n<\/ul>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-4ca50147 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-6\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-20eefec4\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-447278 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-agent-essentials category-real-estate-marketing category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/open-house-ideas\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png\" class=\"attachment-full size-full\" alt=\"Catering-table\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495220\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/open-house-ideas\/catering-table\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Catering-table\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Catering-table.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/open-house-ideas\/\"><br \/>\n\t\t23 creative open house ideas to drive foot traffic, get leads and sell fast\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\">28. Organize a historic home walk<\/h3>\n<p>Working in or near a historic neighborhood? Organizing a tour of historic homes in your area is a great way to build community, showcase your local knowledge and even get listings. Before you host the event, plan and prepare by identifying properties to visit, obtaining permission and creating a route. Try using flyers, brochures or posters to get the word out. Social media is another valuable tool for marketing your event.<\/p>\n<p>To find tour-worthy homes, visit the National Register of Historic Places, which has an official list of historic homes nationwide. From there, reach out to homeowners and ask if you can include them in your tour. Many people who own historic homes are happy to show them off to educate the public. Better yet, you\u2019ll build a relationship with a homeowner that just might turn into a listing.<\/p>\n<h3 class=\"wp-block-heading\">29. Offer a bird\u2019s eye view with drone photography and videos<\/h3>\n<p>OK, hear us out. Drone videos may be trendy, but they also give potential clients a comprehensive view of a property, its surroundings and the neighborhood. It\u2019s one thing to brag about how close the home is to a popular lake or restaurant, and it\u2019s another to actually show them.<\/p>\n<p>This isn\u2019t just about the wow factor; it\u2019s about providing a complete visual experience \u2014 crucial in today\u2019s market where online impressions count. Drones capture angles and views that ground-level photography simply can\u2019t, making listings stand out. It\u2019s a powerful way to attract more leads and impress homeowners with your marketing prowess at the same time.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-30-start-a-postcard-campaign\">30. Start a postcard campaign<\/h3>\n<p>Sending postcards is a classic yet effective real estate agent marketing idea. It\u2019s more than just old-school charm; postcards are tangible reminders of your services in a digital-heavy world. They\u2019re perfect for announcing new listings or recently sold properties, sharing market updates, or staying in touch through the seasons. Postcards can be targeted to specific neighborhoods or demographics. We love these friendly postcards from Wise Pelican:<\/p>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" data-attachment-id=\"491872\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=491872\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Resident agent Postcard 1200\u00d7675 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png\" alt=\"Resident agent Postcard 1200x675 1\" class=\"wp-image-491872\" style=\"object-fit:cover\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/Resident-agent-Postcard-1200x675-1.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><figcaption class=\"wp-element-caption\">Real estate postcard example (Source: Wise Pelican)<\/figcaption><\/figure>\n<p>Sure, postcards aren\u2019t as cost-effective as social media posts, but they can be far more persuasive \u2014 especially for older people who still own the lion\u2019s share of homes \u2014\u00a0 44% of homeowners are 60 or older, and a <a href=\"https:\/\/www.fanniemae.com\/research-and-insights\/perspectives\/older-homeowners-are-financially-confident-aging-place\" target=\"_blank\" rel=\"noreferrer noopener\">study from Fannie Mae<\/a> hints that this number will only grow over the next decade. These are the people that are most likely to not only read your postcard, but put it on their fridge.<\/p>\n<p>If you need proven postcard templates to send, check out Wise Pelican. They offer a one-stop shop where you can customize your cards, build or upload a list, and get them in the mail.<\/p>\n<p>Visit Wise Pelican<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-4a553d3d qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article-7\">Related article<\/h4>\n<div class=\"qodef-block-container qodef-block-d25d9aac\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-466793 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png\" class=\"attachment-full size-full\" alt=\"Woman picking up her mail\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"467045\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/woman-picking-up-her-mail\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Woman picking up her mail\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/06\/Woman-picking-up-her-mail.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-mailers\/\"><br \/>\n\t\tReal estate mailers: The ultimate guide for 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"h-31-give-seasonal-gifts\">31. Give seasonal gifts<\/h3>\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" data-attachment-id=\"497781\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=497781\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Seasonal gifts from Market Dwellings\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg\" alt=\"Wine and notepads with pen as Seasonal gifts\" class=\"wp-image-497781\" style=\"object-fit:cover\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/12\/Seasonal-gifts-from-Market-Dwellings.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><figcaption class=\"wp-element-caption\">Seasonal gifts from Market Dwellings\u00a0(<a href=\"https:\/\/marketdwellings.com\/collections\/all-notepads\/products\/set-of-customizable-santas-shopping-list-notepads-5-x-8in-50-tear-off-sheets-11-snp\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a>)<\/figcaption><\/figure>\n<p>Sending seasonal gifts is a creative, thoughtful strategy for real estate professionals looking to build lasting client relationships. Become known for always giving clients in your Rolodex a gift on their birthday, their home sale anniversary or a holiday. These gifts show your clients they\u2019re valued beyond the transaction, building loyalty and potentially leading to referrals. A well-chosen gift can be a meaningful touchpoint in a business built on trust and personal connections, setting you apart.<\/p>\n<p>You don\u2019t have to get them a Birkin bag. Just be thoughtful. A $20 Starbucks gift card for a coffee lover or heirloom seeds for an avid gardener will show them you value them as people and not just as a source of income.<\/p>\n<h3 class=\"wp-block-heading\">32. Offer concierge-level service for buyers<\/h3>\n<p>Ask any real estate old-timer, and they\u2019ll tell you word of mouth is the best way to market your services. Going above and beyond with concierge-level service with your buyer clients can help you build word-of-mouth marketing that leads to referrals.<\/p>\n<p>Imagine how happy your client would be if you helped them set up their utilities or arranged for a cleaning service to make their new home sparkle before their move-in date. Sure, you\u2019ve helped them close on a new home, but they\u2019re more likely to send referrals your way if you go the extra mile.<\/p>\n<p>Here are four more ideas to get you started:<\/p>\n<ul class=\"wp-block-list\">\n<li>Arrange to have someone cut their lawn or shovel the snow from their driveway on move-in day.<\/li>\n<li>Send over a pizza and a six-pack on their first night in their new home.<\/li>\n<li>Once they get settled, drop by with an Amazon gift card and a housewarming plant or thoughtful closing gift.<\/li>\n<li>Send them a curated list of local service businesses with discounts you work out beforehand with the owners.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"add-these-ideas-to-your-marketing-plan\">Add these ideas to your marketing plan<\/h2>\n<p>Having great ideas to market your business is helpful, but they won\u2019t do you much good if you can\u2019t integrate them into a structured marketing plan. A plan will help you track your results and measure your ROI from each strategy you try.<\/p>\n<p>Here is a quick guide to getting the most out of your mix of marketing strategies:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Identify your target audience \u2014<\/strong> Determine who your target clients are. Are they luxury condo buyers, downsizing seniors, Gen Z first-time homebuyers or real estate investors?<\/li>\n<li><strong>Evaluate your competition \u2014<\/strong> Check out your competitors\u2019 marketing initiatives and evaluate what may or may not be working for them.<\/li>\n<li><strong>Define your unique value proposition \u2014 <\/strong>Dig deep to figure out what makes you and your services and expertise special and unique. What differentiates you from other agents in your area?<\/li>\n<li><strong>Develop your marketing message \u2014 <\/strong>Using the info you\u2019ve gathered in the first three steps, create a core message that describes who you are, what makes you special, and who you would like to serve.<\/li>\n<li><strong>Establish your budget \u2014 <\/strong>The key to marketing is not stretching yourself too thin. Take things slowly. Start small. When you are ready or your system functions well, you can level up to the next activity. Don\u2019t try to do too many things at once \u2014 it may dilute your efforts and make you ineffective.<\/li>\n<li><strong>Select your marketing strategies \u2014 <\/strong>Choose small, manageable tasks to start. Once you have an activity that works for you, consider taking it to the next level or adding a different type of activity to target a different portion of your intended audience.<\/li>\n<li><strong>Implement your plan \u2014 <\/strong>Follow your plan. Marketing takes time and does not often yield immediate results. You\u2019re in a long game here. Give it appropriate time to work. If you feel you aren\u2019t getting the results that you\u2019d like, maybe try tweaking your plan or moving to a different marketing activity.<\/li>\n<li><strong>Measure your results \u2013 <\/strong>What gets measured gets improved. After a few months of marketing, you should have enough data to decide whether to delete or double down on each marketing strategy you tried.<\/li>\n<\/ul>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c6cc1ccc qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" data-attachment-id=\"512471\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=512471\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Example of real estate marketing plan\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg?w=1024\" alt=\"Example of real estate marketing plan\" class=\"wp-image-512471\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/Example-of-real-estate-marketing-plan.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<p>For more on building your marketing plan in 2025,\u00a0 including a detailed worksheet and template, check out coach Ashley Hardwood\u2019s article here:<strong> <\/strong><a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/\">Create your real estate marketing plan in 12 steps (+ template)<\/a><\/p>\n<\/section>\n<h2 class=\"wp-block-heading\" id=\"the-full-picture\">Real estate marketing: The full picture<\/h2>\n<p>The key to successful real estate marketing is to focus on building your personal brand while also putting in the necessary time, money and effort to build lasting connections with your sphere, your farm area and your former clients. Savvy real estate marketers leverage leading-edge technologies such as AI, but balance them out with tried and true methods such as direct mail, handwritten postcards and open houses.<\/p>\n<p>Choose a mix of strategies to try, create a strategic marketing plan, take it slow, remember to continually measure your results and watch your business soar. Planning your marketing is the easy part. The execution is up to you.<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0885cca qodef-col-num--2 qodef-col-layout--50 qodef-content--boxed row-newsletter-3\">\n<h3 class=\"wp-block-heading\" id=\"h-real-estate-advice-top-tech-lead-gen-amp-marketing-tools-delivered-to-your-inbox\">Real estate advice + top tech, lead gen &amp; marketing tools \u2014 delivered to your inbox.<\/h3>\n<p style=\"font-size:16px\">Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. <\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4509319\",\n    formId: \"baa83a9a-0daa-452f-a7c6-38f4addffde5\"\n  });\n<\/script><\/p>\n<style>\n.row-newsletter-3 {\n    background-color: #313A3D !important;\n    padding: 35px 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