{"id":59580,"date":"2025-04-04T03:05:04","date_gmt":"2025-04-04T01:05:04","guid":{"rendered":"https:\/\/housesmarketplace.com\/7-tips-for-high-converting-real-estate-landing-pages-examples-that-work\/"},"modified":"2025-04-04T03:05:04","modified_gmt":"2025-04-04T01:05:04","slug":"7-tips-for-high-converting-real-estate-landing-pages-examples-that-work","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/7-tips-for-high-converting-real-estate-landing-pages-examples-that-work\/","title":{"rendered":"7 \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u043e\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0434\u043b\u044f \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 (+ \u043f\u0440\u0438\u043c\u0435\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442)"},"content":{"rendered":"<div>\n<p>As a professional marketer, your real estate landing pages are one of your most valuable lead generation assets. Get them right, and your ROI from paid leads will soar. Get them wrong, and your leads will head right back to Zillow.<\/p>\n<p>To help, we\u2019re giving you seven deceptively simple tips we\u2019ve used to convert thousands of leads on landing pages. After the tips, we break down high-converting landing pages to explain why they work and give you actionable takeaways to start converting more leads today.<\/p>\n<h2 class=\"wp-block-heading\" id=\"what-are-real-estate-landing-pages\">What are real estate landing pages?\u00a0<\/h2>\n<p>Real estate landing pages are web pages that use UX and copywriting techniques to persuade someone to take a specific action. Most landing pages include a compelling offer and ask for a buyer or seller\u2019s contact information in return. The goal is simple but not easy: convert site visitors into leads.\u00a0<\/p>\n<p>Common landing page offers include:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>An instant or in-person home valuation<\/li>\n<li>A lead magnet (buyer or seller guides, off-market listings)<\/li>\n<li>A seller consultation\u00a0<\/li>\n<li>A buyer consultation\u00a0<\/li>\n<li>A cash offer for a home\u00a0<\/li>\n<li>An RSVP for an open house<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"expert-tips-for-high-converting-real-estate-landing-pages\">Expert tips for high-converting real estate landing pages<\/h2>\n<p>You need to include several elements to make the most of your landing page and capture as many leads as possible. The items below will take your landing page from just another online webpage to a lead generating machine. <\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-write-a-clear-emotionally-compelling-headline\">1. Write a clear + emotionally compelling headline<\/h3>\n<p>The headline of your real estate landing page is the first thing someone will see when they visit your page, so it needs to grab attention quickly and convey a solid message within a few words. Effective headlines must be clear enough to reassure people they are in the right place and emotionally compelling enough to convince them to stick around. <\/p>\n<p>Consider these two headlines:<\/p>\n<p class=\"has-text-align-center\"><strong>Sell With Us\u00a0<\/strong><\/p>\n<p class=\"has-text-align-center\">OR<\/p>\n<p class=\"has-text-align-center\"><strong>Buy With Julie<\/strong><br \/><strong>Unlock the Door to Your Dream Home<\/strong><\/p>\n<p>While both are clear, the second headline is far more emotionally compelling. Which one makes you want to keep reading? Which makes you feel more confident that the agent is likable, trustworthy and competent? The second headline has only seven more words, but the difference is everything. Who would you rather work with?<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-make-a-personal-connection-with-a-lifestyle-headshot-nbsp\">2. Make a personal connection with a lifestyle headshot\u00a0<\/h3>\n<p>People want to work with other people, not brands. A friendly, professional lifestyle headshot is the ticket to making your visitors feel comfortable and invested in working with you. This could be a headshot of just you, if you work individually, or a headshot of your partner or team. <\/p>\n<p>Make sure your headshot displays your personality and style in your pose, clothing choices and background. Hammer home that you are a living, breathing, empathetic human on your landing page, and your conversion rate will soar. <\/p>\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"440\" data-attachment-id=\"487108\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487108\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg\" data-orig-size=\"1200,440\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Bond Street Partners team\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg?w=1024\" alt=\"Bond Street Partners team\" class=\"wp-image-487108\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg?resize=150,55 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg?resize=300,110 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg?resize=768,282 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-team.jpg?resize=1024,375 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-3-empathize-with-pain-points-then-offer-a-solution\">3. Empathize with pain points, then offer a solution<\/h3>\n<p>As a Realtor, your main job is to help people make the largest financial decision of their lives. Before they even think about letting you help, they need to know you understand their problem and know how to solve it. <\/p>\n<p>Make it clear on your landing page that you understand and empathize with the pain points of your target audience, and you are the agent who has a solution to those problems that will benefit your clients. For example, if your goal is to work with sellers looking for a cash offer, consider adding something like this to your landing page:  <\/p>\n<p><strong>Pain points: <\/strong>No <em>staging<\/em>. No <em>cleaning<\/em>. No <em>showings<\/em>. No <em>open houses<\/em>.\u00a0<\/p>\n<p><strong>Solution + benefits:<\/strong> Guaranteed offer.\u00a0Easy. Fast. Profitable.<\/p>\n<p>Note how the solution and benefits are just five words but still pack an emotional punch. Who doesn\u2019t want their home sale to be easy, fast, and profitable?<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-make-it-easy-don-t-make-me-think\">4. Make it easy \u2014 don\u2019t make me think!<\/h3>\n<p>The first rule of effective UX design for landing pages is \u201cDon\u2019t make me think.\u201d If your visitor has to think about what you\u2019re trying to say or what you want them to do next, you\u2019ve already lost. Simple and straightforward is the name of the game here. <\/p>\n<p>Here are a few ways to make it easy:<\/p>\n<ul class=\"wp-block-list\">\n<li>Add visual cues to tell them how long the process will take: <em>Step 1, Step 2, Step 3<\/em><\/li>\n<li>Tell them how long the process will take: \u201cIn 3 easy steps\u201d or \u201cin 30 seconds.\u201d\u00a0<\/li>\n<li>Keep above-the-fold copy short and sweet\u00a0\u00a0<\/li>\n<li>Make the CTA button the most prominent element on the page<\/li>\n<li>Keep lead capture forms short: Name, email, phone number<\/li>\n<li>Fade background images to make your copy easier to read<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-5-personalize-your-ctas-nbsp\">5. Personalize your CTAs\u00a0<\/h3>\n<p>After your headline, your call to action (CTA) is the most important element on your landing page. If visitors don\u2019t click, you don\u2019t get a lead. It\u2019s that simple. CTAs are typically only two to four words and start with an action word, prompting visitors to take that action. While you can use \u201cClick Here\u201d or \u201cStart Here,\u201d it\u2019s better to be more personal and tell readers what they will get when they click. <\/p>\n<p>Here are a few examples:<\/p>\n<ul class=\"wp-block-list\">\n<li>Start Your Homebuying Journey<\/li>\n<li>Let\u2019s Talk<\/li>\n<li>List My Home<\/li>\n<li>Get Your Homeseller Checklist<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-6-include-social-proof-nbsp\">6. Include social proof\u00a0<\/h3>\n<p>While most people who end up on your landing pages are at least somewhat interested in your offer, many more have doubts. Including social proof with testimonials and Zillow reviews will put visitors at ease and make them more likely to give you their (actual!) phone number. Think of it like objection handling with words and graphics instead of on the phone.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-include-a-call-now-button-nbsp\">7. Include a \u201ccall now\u201d button\u00a0<\/h3>\n<p>While most agents understand the value of a \u201cCall Now\u201d button on their website, we\u2019re always shocked when they skip them on their landing pages. Think of how many boomers sitting on a Mount Everest of equity might want to pick up the phone and call you instead of filling out a form. Why not make it easy for them with a big fat button that lets them call you directly?<\/p>\n<h2 class=\"wp-block-heading\" id=\"high-converting-real-estate-landing-pages\">Example real estate landing pages + why they work<\/h2>\n<p>Let\u2019s look at a few examples of high-converting real estate landing pages to break down why they work and how you can \u201cborrow\u201d their strategies to increase conversions on your own pages. These examples have been extensively tested and refined by professional marketers to maximize conversion rates.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"seller-lead-landing-pages\">Seller lead landing pages<\/h3>\n<p>The classic \u201csell with us\u201d landing pages are a mainstay of every real estate website and one of the best ways to generate seller leads online. These examples use clever copy, simple graphic design, and emotionally compelling messaging to increase conversions:<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-corcoran\">Corcoran<\/h4>\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"667\" data-attachment-id=\"487105\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487105\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg\" data-orig-size=\"1200,667\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Corcoran landing page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg?w=1024\" alt=\"Corcoran landing page\" class=\"wp-image-487105\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg?resize=150,83 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg?resize=300,167 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg?resize=768,427 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Corcoran-landing-page.jpg?resize=1024,569 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective\">Why it\u2019s so effective<\/h5>\n<p>This custom seller landing page<strong> <\/strong>leverages clever copy and imagery that empathizes with a common seller pain point \u2013 the stress of moving \u2014 an effective way to highlight one of the main benefits of working with a listing agent.\u00a0<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>A friendly CTA: <\/strong>\u201cLet\u2019s talk\u201d subtly reminds people that the next step is a conversion with a caring and empathetic expert who can help solve their problem<\/li>\n<li><strong>Use pleasing and complementary button colors: <\/strong>The soft terracotta pink of this button is on-trend and doesn\u2019t scream pushy salesperson<\/li>\n<li><strong>Create a visual hierarchy that leads to your CTA button: <\/strong>The headline and body copy are centered and lead directly to the CTA button. Clicking feels like the natural thing to do after reading<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h4 class=\"wp-block-heading\" id=\"h-home-value\">Home Value<\/h4>\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1860\" height=\"826\" data-attachment-id=\"514019\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-landing-pages\/screenshot-2025-04-03-170132\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png\" data-orig-size=\"1860,826\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Screenshot 2025-04-03 170132\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?w=1024\" alt=\"Home valuation landing page example from iNCOM.\" class=\"wp-image-514019\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png 1860w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?resize=150,67 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?resize=300,133 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?resize=768,341 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?resize=1024,455 1024w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Screenshot-2025-04-03-170132.png?resize=1536,682 1536w\" sizes=\"(max-width: 1860px) 100vw, 1860px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-0\">Why it\u2019s so effective<\/h5>\n<p>The beauty of this landing page is in the simplicity of it.\u00a0There\u2019s not a lot of frills or UX, but that doesn\u2019t make it any less effective. Once a visitor lands on this page, they know exactly what they\u2019re getting (a home valuation), and what to do to get it (enter your address, press \u201cGet estimate). <\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-0\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Simple design: <\/strong>The blues and grays in the background are subtle, drawing your eyes to the places where visitors should interact\u2014the company name, headline, address input and CTA button. <\/li>\n<li><strong>Quick turnaround:<\/strong> When people are searching online to find information about selling their property, they want results quickly. Getting the valuation in \u201cunder 2 minutes\u201d is a great way to provide instant gratification. <\/li>\n<li><strong>Straightforward language:<\/strong> There\u2019s no complicated language here, no real estate jargon. Only concise and simple wording that conveys a complete message to the visitor. <\/li>\n<\/ul>\n<p>Get this landing page from iNCOM<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h4 class=\"wp-block-heading\" id=\"h-shore-living-0\">Shore Living<\/h4>\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"682\" data-attachment-id=\"487110\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487110\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg\" data-orig-size=\"1200,682\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Shore Living graphic design\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg?w=1024\" alt=\"Shore Living graphic design\" class=\"wp-image-487110\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg?resize=150,85 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg?resize=300,171 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg?resize=768,436 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-graphic-design.jpg?resize=1024,582 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-1\">Why it\u2019s so effective<\/h5>\n<p>On-trend graphic design is an ideal way to show off your marketing chops to millennial homeowners (and the boomers who envy them). Soft pastel colors and an elegant serif font hint that you have a sense of style \u2014 crucial for marketing homes in the social media era.\u00a0<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-1\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Use a custom headline:<\/strong> \u201cPartner with a Realtor who gets it\u201d is far more compelling than the bog standard \u201csell with us\u201d every other agent uses.\u00a0<\/li>\n<li><strong>Give them a way to call you:<\/strong> The click-to-call feature lets people call you directly. Even if they don\u2019t use it, it shows you are making yourself available.<\/li>\n<li><strong>Clear, direct CTA button copy: <\/strong>Make it clear what will happen after they click the button.<\/li>\n<\/ul>\n<p>Get this landing page from AgentFire<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h4 class=\"wp-block-heading\" id=\"h-bond-street-partners\">Bond Street Partners<\/h4>\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"683\" data-attachment-id=\"487104\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487104\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg\" data-orig-size=\"1200,683\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Bond Street Partners landing page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg?w=1024\" alt=\"Bond Street Partners landing page\" class=\"wp-image-487104\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg?resize=150,85 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg?resize=300,171 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg?resize=768,437 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Bond-Street-Partners-landing-page.jpg?resize=1024,583 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-1\">Why it\u2019s so effective<\/h5>\n<p>More elegant than trendy, this landing page leverages a simple, direct headline \u201csell with us\u201d with creative CTA button copy: \u201cLet\u2019s get started.\u201d Instead of empathizing with the seller\u2019s pain points, they include a team photo in a bite-the-back-of-your-hand beautiful listing. The message is clear \u2014 these are sophisticated professionals who sell high-end homes.\u00a0<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-1\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Add your headshot: <\/strong>Adding a headshot or team photo reminds sellers that there is a friendly, empathetic human behind the page<\/li>\n<li><strong>Use copy that\u2019s creative, but not TOO creative: <\/strong>As a general rule of thumb, if you use creative copy for your headline, use more traditional copy in your CTA button.<\/li>\n<li><strong>Highlight your smiling face, not the CTA button:<\/strong> The CTA button is barely noticeable. Your eye is immediately drawn to the well-dressed agents.<\/li>\n<\/ul>\n<p>Get this landing page from Agent Image<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h4 class=\"wp-block-heading\" id=\"h-hudson-advisory\">Hudson Advisory<\/h4>\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"681\" data-attachment-id=\"487109\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487109\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg\" data-orig-size=\"1200,681\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Hudson Advisory landing page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg?w=1024\" alt=\"Hudson Advisory landing page\" class=\"wp-image-487109\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg?resize=150,85 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg?resize=300,170 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg?resize=768,436 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Hudson-Advisory-landing-page.jpg?resize=1024,581 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-2\">Why it\u2019s so effective<\/h5>\n<p>This page uses a more general headline that keeps the door open for inquiries from developers or even high-end renters. The agent\u2019s picture exudes a casual elegance \u2014 they\u2019re wearing T-shirts! \u2014 that lets the jaw-dropping architecture of their listing in the background do the talking.\u00a0<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-2\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Highlight your smiling face, not the CTA button: <\/strong>The CTA button is the same color as the background. The focus is on the agents and the architecture.\u00a0<\/li>\n<li><strong>Use a creative headline: <\/strong>\u201cReal estate advisor\u201d sounds way more important (and useful) than \u201cagent\u201d or \u201cbroker\u201d.\u00a0<\/li>\n<li><strong>Be thoughtful: <\/strong>The inclusion of \u201cbest time to call\u201d radio buttons shows leads they are sensitive to the busy schedules of their clients<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading\" id=\"home-valuation-landing-pages\">Home valuation landing pages\u00a0<\/h3>\n<p>Home valuation landing pages are an excellent way to connect with homeowners still in the curiosity stage of selling their homes. They provide a simple but compelling offer: an expert opinion of their home\u2019s value that\u2019s more accurate than a Zestimate. Once you have their contact information, an in-person home valuation is an easy upsell.<\/p>\n<p>These examples use simple but highly effective UX and copywriting strategies to increase conversions and generate more leads.<\/p>\n<h4 class=\"wp-block-heading\">The Caul Group<\/h4>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-fb287049 qodef-col-num--1 qodef-col-layout--100 qodef-content--predefined qodef-content--800 image-slider-vetted\">\n<\/section>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-3\">Why it\u2019s so effective<\/h5>\n<p>This elegant home valuation page from a luxury brokerage offers homeowners two options to find out how much their home is worth. They can choose between an in-person or an instant home valuation. While conversion data show instant home valuations are far more popular, allowing homeowners to book an appointment is never a bad idea.\u00a0<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-3\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Make it easy: <\/strong>Both the instant and in-person home valuation pages explain precisely how long the process will take in \u201c3 simple steps.\u201d\u00a0<\/li>\n<li><strong>Use on-brand design: <\/strong>Simple, clean and elegant design is on-brand for a luxury team.<\/li>\n<li><strong>Use visual time cues: <\/strong>The in-person valuation page includes visual cues to show where the lead is in the process.<\/li>\n<li><strong>Give them a way to call you: <\/strong>The click-to-call button gives leads a chance to call the agent at any time<\/li>\n<\/ul>\n<p>Get this landing page from AgentFire<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h4 class=\"wp-block-heading\" id=\"h-jody-clegg-team\">Jody Clegg Team<\/h4>\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"652\" data-attachment-id=\"487111\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487111\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg\" data-orig-size=\"1200,652\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Jody Clegg Team landing page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg?w=1024\" alt=\"Jody Clegg Team landing page\" class=\"wp-image-487111\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg?resize=150,82 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg?resize=300,163 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg?resize=768,417 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Jody-Clegg-Team-landing-page.jpg?resize=1024,556 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-4\">Why it\u2019s so effective<\/h5>\n<p>Instead of the hard sell, this page focuses on educating sellers with friendly videos that include clear calls to action. This personal approach helps her team stand out in a sea of anonymous home valuation pages. Who would you rather get your home value from?\u00a0<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-4\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Include videos: <\/strong>Videos are an excellent way to ease your seller\u2019s concerns about working with a pushy agent. Make sure they\u2019re friendly, informative and short.\u00a0<\/li>\n<li><strong>Address objections: <\/strong>The copy below the fold addresses common objections and highlights the value of an expert home valuation.\u00a0<\/li>\n<li><strong>Give them a way to call you: <\/strong>Leads can use the click-to-call button or the schedule-a-call link.<\/li>\n<\/ul>\n<p>Get this landing page on Sierra Interactive<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h4 class=\"wp-block-heading\" id=\"h-anchor-real-estate-advisors\">Anchor Real Estate Advisors<\/h4>\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"670\" data-attachment-id=\"487103\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487103\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg\" data-orig-size=\"1200,670\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Anchor Real Estate Advisors landing page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg?w=1024\" alt=\"Anchor Real Estate Advisors landing page\" class=\"wp-image-487103\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg?resize=300,168 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg?resize=768,429 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Anchor-Real-Estate-Advisors-landing-page.jpg?resize=1024,572 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-5\">Why it\u2019s so effective<\/h5>\n<p>This landing page boasts clean and simple design to highlight the call-to-action and uses clever copywriting techniques to increase conversions. The benefits of signing up are displayed above the fold \u2014 giving tire kickers an easy justification for signing up.\u00a0<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-5\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Know your leads:<\/strong> The copy below the headline cleverly mentions that people can use their elevations to find out how much a neighbor\u2019s home is worth. This is a common reason people use home valuations that some leads might not have thought of.\u00a0<\/li>\n<li><strong>Use friendly copy: <\/strong>\u201cStay in the know\u201d provides readers with a tiny bit of FOMO or fear of missing out.\u00a0<\/li>\n<li><strong>Tell them exactly how long the process will take:<\/strong> \u201cGain insights in 30 seconds.\u201d\u00a0<\/li>\n<li><strong>Include deal sweeteners above the fold: <\/strong>The inclusion of recently sold listings and market updates shows leads they will get more value than a simple home valuation.<\/li>\n<\/ul>\n<p>Get this landing page on CINC<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading\" id=\"cash-offer-landing-pages\">Cash offer landing pages\u00a0<\/h3>\n<p>Cash offer landing pages are all about Benjamins. Sellers considering cash offers only want to know two things: How much you can give them for their home, and how much stress you can remove from the selling process. This page does both masterfully:\u00a0\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Chris Lindhal<\/h4>\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"882\" data-attachment-id=\"487113\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487113\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg\" data-orig-size=\"1200,882\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Chris Lindhal landing page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg?w=1024\" alt=\"Chris Lindhal landing page\" class=\"wp-image-487113\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg?resize=150,110 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg?resize=300,221 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg?resize=768,564 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Chris-Lindhal-landing-page.jpg?resize=1024,753 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-6\">Why it\u2019s so effective<\/h5>\n<p>This cash offer landing page uses ruthlessly simple and empathetic copy to convince people to sign up. The headline is clear, and the subheadline hits the pain points of selling a home in just nine words. Below, they present their solution to those pain points with just three words: Easy. Fast. Profitable. Social proof is cleverly placed right next to the lead capture form \u2014 exactly where most people will have second thoughts about giving away their contact information!<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-6\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Include social proof: <\/strong>Including Zillow and Google ratings above the fold reassures skeptical homeowners that this broker is trustworthy and competent.\u00a0<\/li>\n<li><strong>Highlight benefits, not features: <\/strong>The copy focuses on the benefits \u2014 easy, fast, and profitable \u2014 that a homeowner will get with a cash offer.\u00a0<\/li>\n<li><strong>Emotionally resonant images: <\/strong>Instead of a stock photo of a home, this page features happy, smiling children. The message is: \u201cIf you work with us, your children will be happy.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\">\n<h3 class=\"wp-block-heading\" id=\"buyer-lead-landing-pages\">Buyer lead landing pages\u00a0<\/h3>\n<p>Buyer-lead landing pages are a trickier beast. You\u2019re not just competing with other agents; you\u2019re competing with portals like Zillow and Realtor.com. Focus on personalized, friendly copy that emphasizes your personal brand to keep them hooked. Here\u2019s a deceptively simple yet effective example:<\/p>\n<h4 class=\"wp-block-heading\">Shore Living<\/h4>\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"579\" data-attachment-id=\"487112\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=487112\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg\" data-orig-size=\"1200,579\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Shore Living landing page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg?w=1024\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg?w=1024\" alt=\"Shore Living landing page\" class=\"wp-image-487112\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg?resize=150,72 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg?resize=300,145 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg?resize=768,371 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/Shore-Living-landing-page.jpg?resize=1024,494 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n<h5 class=\"wp-block-heading\" id=\"h-why-it-s-so-effective-7\">Why it\u2019s so effective<\/h5>\n<p>Combining personalization (\u201cBuy With Julie\u201d), elegant design and creative copy is a surefire recipe for high conversion rates. The centered copy and CTA button create a pleasing visual hierarchy that encourages leads to click on the button. The \u201cLETS TALK\u201d button on the top right gives leads who just want to talk to an agent an easy way to do it.<\/p>\n<h5 class=\"wp-block-heading\" id=\"h-key-takeaways-7\">Key takeaways<\/h5>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Use a creative headline: <\/strong>\u201cBuy With Julie\u201d and \u201cUnlock The Door To Your Dream Home\u201d emphasize the excitement many buyers feel about finding a new home.\u00a0<\/li>\n<li><strong>Use design that reflects your personal brand:<\/strong> The genteel script and serif fonts and the stately (but not too stately) home in the background are on-brand\u00a0<\/li>\n<li><strong>Keep it simple: <\/strong>there are only ten words on the page and every single one of them has a purpose \u2014 to convert the visitor into a lead.<\/li>\n<\/ul>\n<p>Get this landing page on AgentFire<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-42d8d34a qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-articles\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-243b5abd\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-409779 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-lead-generation-websites\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-best-real-estate-lead-generation-websites\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495702\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-lead-generation-websites\/featuredimage-best-real-estate-lead-generation-websites\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-best-real-estate-lead-generation-websites\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-best-real-estate-lead-generation-websites.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-lead-generation-websites\/\"><br \/>\n\t\tThe 7 best real estate lead generation websites for 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-409274 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-marketing category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/best-website-builders-real-estate\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-best-website-builders-real-estate\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495703\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-website-builders-real-estate\/featuredimage-best-website-builders-real-estate\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-best-website-builders-real-estate\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-best-website-builders-real-estate.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/best-website-builders-real-estate\/\"><br \/>\n\t\tThe 8 best real estate website builders of 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-412323 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/top-real-estate-lead-generation-companies\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-top-real-estate-lead-generation-companies\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495726\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-tools\/featuredimage-top-real-estate-lead-generation-companies\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-top-real-estate-lead-generation-companies\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-top-real-estate-lead-generation-companies.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/top-real-estate-lead-generation-companies\/\"><br \/>\n\t\tThe 9 top real estate lead generation companies for 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-landing-pages-the-full-picture-nbsp\">Real estate landing pages: The full picture\u00a0<\/h2>\n<p>Landing pages are crucial tools for converting online traffic into qualified leads and achieving a better ROI from paid leads. Focus on clear and emotionally compelling copy, personalize your CTAs, add a dash of social proof, use clean design and watch your conversion rate soar.<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-b219cddf qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article\">Related article<\/h3>\n<div class=\"qodef-block-container qodef-block-c98ce58b\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-412661 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/buy-real-estate-leads\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-buy-real-estate-leads\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495706\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/buy-real-estate-leads\/featuredimage-buy-real-estate-leads\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-buy-real-estate-leads\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-buy-real-estate-leads.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/buy-real-estate-leads\/\"><br \/>\n\t\t9 best places to buy real estate leads in 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-412693 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-seller-leads\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png\" class=\"attachment-full size-full\" alt=\"Couple listing their home with a realtor\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"413998\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-seller-leads\/couple-listing-their-home-with-a-realtor\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Couple listing their home with a realtor\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Couple-listing-their-home-with-a-realtor.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-seller-leads\/\"><br \/>\n\t\t9 innovative strategies to get more real estate seller leads in 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0885cca qodef-col-num--2 qodef-col-layout--50 qodef-content--boxed row-newsletter-3\">\n<h3 class=\"wp-block-heading\" id=\"h-real-estate-advice-top-tech-lead-gen-amp-marketing-tools-delivered-to-your-inbox\">Real estate advice + top tech, lead gen &amp; marketing tools \u2014 delivered to your inbox.<\/h3>\n<p style=\"font-size:16px\">Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. <\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4509319\",\n    formId: \"baa83a9a-0daa-452f-a7c6-38f4addffde5\"\n  });\n<\/script><\/p>\n<style>\n.row-newsletter-3 {\n    background-color: #313A3D !important;\n    padding: 35px 30px;\n}\n.row-newsletter-3 h3.wp-block-heading,\n.row-newsletter-3 p {\n    color: #fff !important;\n    margin-bottom: 15px;\n}\n.row-newsletter-3 p,\n.row-newsletter-3 span,\n.row-newsletter-3 .hbspt-form .hs-richtext {\n    font-family: 'Georgia' !important;\n}\n.row-newsletter-3 .hbspt-form {\n    background-color: #5db7de !important;\n    border-radius: 8px;\n    box-shadow: none;\n    width: 100%;\n}\n.row-newsletter-3  .hbspt-form .hs-input, .row-newsletter-3  .hbspt-form .hs-input:not([type=checkbox]).error {\n    background-color: #fff;\n    border: 1px solid #5db7de !important;\n    font-size: 14px !important;\n    line-height: 16px;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button {\n    background-color: #022f40 !important;\n    color: #ffffff !important;\n    border: 1px solid #022f40 !important;\n    margin-top: 15px;\n    font-size: 1.125em;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button:hover {\n    background-color: #000 !important;\n    color: #fff !important;\n    border: 1px solid #000 !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form label, .row-newsletter-3 .hbspt-form .hs-form-field label:not(.hs-error-msg) {\n    color: #000000 !important;\n    font-size: 14px !important;\n    line-height: 16px !important;\n    margin-bottom: 2px !important;\n    margin-top: 0px !important;\n}\n.row-newsletter-3 .hbspt-form .hs-form-field .hs-error-msg{\n    color: #7D1725 !important;\n    font-size: 11px !important;\n    line-height: 14px !important;\n    margin-bottom: 2px !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-input.invalid.error {\n    border: 1px solid #BC2F30 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-richtext p {\n    color: #000 !important;\n    margin-bottom: 0px !Important;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p {\n    font-size: 26px;\n    font-weight: 600;\n    width: 80%;\n    text-align: center;\n    margin: 0 auto;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p:after {\n    content: \"\";\n    width: 100%;\n    background-image: url(https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/Icon-Newletter-2.png);\n    height: 80px;\n    max-width: 80px;\n    position: relative;\n    display: block;\n    background-size: contain;\n    margin: 10px auto;\n    background-repeat: no-repeat;\n}\n.row-newsletter-3 .hbspt-form .hs-richtext h3 {\n    font-family: 'Poppins' !important;\n    font-size: 24px !important;\n    line-height: 28px;\n    margin-bottom: 15px;\n}\n.row-newsletter-3 .hbspt-form .form-columns-0 .hs-richtext p span {\n    font-size: 11px !important;\n}\n<\/style>\n<\/section>\n<style>\n.postid-439950 h3 {\n    font-size: 1.45em !important;\n}\n.postid-439950 h4 {\n    font-size: 1.35em !important;\n}\n.postid-439950 h5 {\n    font-size: 1.15em !important;\n}\n<\/style>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a professional marketer, your real estate landing pages are one of your most valuable lead generation assets. Get them right, and your ROI from paid leads will soar. Get them wrong, and your leads will head right back to Zillow. To help, we\u2019re giving you seven deceptively simple tips we\u2019ve used to convert thousands [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59580","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 tips for high-converting real estate landing pages (+ examples that work) - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/7-tips-for-high-converting-real-estate-landing-pages-examples-that-work\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 tips for high-converting real estate landing pages (+ examples that work) - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"As a professional marketer, your real estate landing pages are one of your most valuable lead generation assets. 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