{"id":59767,"date":"2025-04-24T03:05:19","date_gmt":"2025-04-24T01:05:19","guid":{"rendered":"https:\/\/housesmarketplace.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/"},"modified":"2025-04-24T03:05:19","modified_gmt":"2025-04-24T01:05:19","slug":"phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/","title":{"rendered":"PHH Liberty Reverse Mortgage \u043f\u0435\u0440\u0435\u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 EquityIQ"},"content":{"rendered":"<div>\n<p>A proprietary reverse mortgage product first made available prior to the COVID-19 pandemic and before its discontinuation is now making a return, according to an announcement this week by <a href=\"https:\/\/www.housingwire.com\/tag\/onity-group\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Onity Group<\/strong><\/a>.<\/p>\n<p>EquityIQ, the proprietary reverse mortgage product from Onity subsidiary <a href=\"https:\/\/www.housingwire.com\/tag\/phh-mortgage-corp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PHH Mortgage Corp<\/strong>.<\/a>\u2019s reverse mortgage brand <strong>Liberty Reverse Mortgage<\/strong>, is now available through the company\u2019s <a href=\"https:\/\/www.housingwire.com\/tag\/wholesale-lending\/\">wholesale lending channel<\/a> with some alterations compared to prior versions.<\/p>\n<p>For instance, EquityIQ now has a lower minimum age requirement of 55 in certain states. It also stands as a fixed-rate loan with maximum proceeds of $4 million, well in excess of <strong><a href=\"https:\/\/www.housingwire.com\/tag\/fha\/\" target=\"_blank\" rel=\"noreferrer noopener\">Federal Housing Administration<\/a><\/strong> (FHA) limits on the Home Equity Conversion Mortgage (<a href=\"https:\/\/www.housingwire.com\/tag\/hecm\/\" target=\"_blank\" rel=\"noreferrer noopener\">HECM<\/a>) program.<\/p>\n<p>Onity explained that EquityIQ contains no upfront or ongoing <a href=\"https:\/\/www.housingwire.com\/tag\/mortgage-insurance\/\">mortgage insurance<\/a> or servicing fees, and that a full draw of loan proceeds is required at closing. Property types eligible for Equity IQ include single-family homes, condominiums, townhomes, multifamily properties with two to four units, and planned unit developments.<\/p>\n<p>There is a <a href=\"https:\/\/www.housingwire.com\/tag\/counseling\/\" target=\"_blank\" rel=\"noreferrer noopener\">counseling<\/a> requirement from an agency that is approved by PHH. And the loan is only available for a borrower\u2019s primary residence as opposed to a second or vacation home.<\/p>\n<p>\u201cWith an estimated <a href=\"https:\/\/www.housingwire.com\/articles\/senior-held-home-equity-falls-in-q4-2024-nrmla-riskspan\/\" target=\"_blank\" rel=\"noreferrer noopener\">$14 trillion in senior home equity<\/a>, we\u2019re excited to launch EquityIQ, which complements our existing [HECM] product offering, to help senior homeowners unlock their home equity to meet personal and financial needs,\u201d said Andy Peach, executive vice president and chief lending officer at Onity Group.<\/p>\n<p>Liberty is no stranger to the proprietary reverse mortgage space. In 2007, the company introduced <a href=\"https:\/\/www.housingwire.com\/articles\/liberty-reverse-mortgage-releases-preferred-jumbo-reverse-mortgage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liberty Preferred<\/a>, its first proprietary product, which eventually left the market. Twelve years later, under Onity\u2019s prior branding as <strong>Ocwen Financial Corp.<\/strong>, the company announced the original version of EquityIQ, which <a href=\"https:\/\/www.housingwire.com\/articles\/liberty-home-equity-solutions-launches-equityiq-proprietary-reverse-mortgage\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched in the summer of 2019.<\/a><\/p>\n<p>It was <a href=\"https:\/\/www.housingwire.com\/articles\/liberty-rmf-suspend-private-reverse-mortgages-over-pricing-volatility\/\" target=\"_blank\" rel=\"noreferrer noopener\">briefly suspended<\/a> due to COVID-19 market volatility in March 2020, but it was brought back a few months later. In 2022, the company suspended availability of the product again <a href=\"https:\/\/www.housingwire.com\/articles\/private-reverse-mortgages-reportedly-impacted-by-bond-market-volatility\/\" target=\"_blank\" rel=\"noreferrer noopener\">due to volatility<\/a> in the bond markets, and it was subsequently removed from the market. <\/p>\n<p>But company leaders have been telegraphing the brand\u2019s reentry into the proprietary reverse mortgage space for months, including in an <a href=\"https:\/\/www.housingwire.com\/articles\/onity-leaders-on-reverse-mortgage-profitability-proprietary-product-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">investor presentation<\/a> last month.<\/p>\n<p>\u201cObviously, launching a competitive jumbo reverse mortgage product thus gives the opportunity to grow,\u201d Onity CEO Glen Messina said in March. \u201cAnd again, with an 18% [HECM] market share, we\u2019ve got nice market coverage to push that product through.\u201d<\/p>\n<p>Onity and Liberty are reentering the proprietary space in a much more crowded field of competitors. These include <a href=\"https:\/\/www.housingwire.com\/tag\/finance-of-america\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Finance of America<\/strong><\/a> and its HomeSafe product suite, <a href=\"https:\/\/www.housingwire.com\/company\/longbridge-financial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Longbridge Financial<\/strong><\/a> and its Platinum line, and offerings from companies like <a href=\"https:\/\/www.housingwire.com\/tag\/university-bank\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>University Bank<\/strong><\/a>, <a href=\"https:\/\/www.housingwire.com\/tag\/smartfi-home-loans\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Smartfi Home Loans<\/strong><\/a> and <strong>Nationwide Equities<\/strong>.<\/p>\n<p>HECM market leader <a href=\"https:\/\/www.housingwire.com\/tag\/mutual-of-omaha-mortgage\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mutual of Omaha Mortgage<\/strong><\/a> also announced earlier this month that it has launched its own proprietary reverse mortgage product, <a href=\"https:\/\/www.housingwire.com\/articles\/mutual-of-omaha-launches-proprietary-reverse-mortgage-product\/\" target=\"_blank\" rel=\"noreferrer noopener\">SecureEquity<\/a>, with initial availability in <a href=\"https:\/\/www.housingwire.com\/tag\/california\/\" target=\"_blank\" rel=\"noreferrer noopener\">California<\/a> and <a href=\"https:\/\/www.housingwire.com\/tag\/florida\/\" target=\"_blank\" rel=\"noreferrer noopener\">Florida<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A proprietary reverse mortgage product first made available prior to the COVID-19 pandemic and before its discontinuation is now making a return, according to an announcement this week by Onity Group. EquityIQ, the proprietary reverse mortgage product from Onity subsidiary PHH Mortgage Corp.\u2019s reverse mortgage brand Liberty Reverse Mortgage, is now available through the company\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59767","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"A proprietary reverse mortgage product first made available prior to the COVID-19 pandemic and before its discontinuation is now making a return, according to an announcement this week by Onity Group. EquityIQ, the proprietary reverse mortgage product from Onity subsidiary PHH Mortgage Corp.\u2019s reverse mortgage brand Liberty Reverse Mortgage, is now available through the company\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-24T01:05:19+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\"},\"headline\":\"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product\",\"datePublished\":\"2025-04-24T01:05:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/\"},\"wordCount\":482,\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/\",\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/\",\"name\":\"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#website\"},\"datePublished\":\"2025-04-24T01:05:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#website\",\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/ru\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.trio-tv.com\/ru\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/","og_locale":"ru_RU","og_type":"article","og_title":"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product - Houses Marketplace","og_description":"A proprietary reverse mortgage product first made available prior to the COVID-19 pandemic and before its discontinuation is now making a return, according to an announcement this week by Onity Group. EquityIQ, the proprietary reverse mortgage product from Onity subsidiary PHH Mortgage Corp.\u2019s reverse mortgage brand Liberty Reverse Mortgage, is now available through the company\u2019s [&hellip;]","og_url":"https:\/\/housesmarketplace.trio-tv.com\/ru\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/","og_site_name":"Houses Marketplace","article_published_time":"2025-04-24T01:05:19+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/#article","isPartOf":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/"},"author":{"name":"admin","@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b"},"headline":"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product","datePublished":"2025-04-24T01:05:19+00:00","mainEntityOfPage":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/"},"wordCount":482,"articleSection":["Uncategorized"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/","url":"https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/","name":"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/#website"},"datePublished":"2025-04-24T01:05:19+00:00","author":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.trio-tv.com\/phhs-liberty-reverse-mortgage-relaunches-equityiq-proprietary-product\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.trio-tv.com\/"},{"@type":"ListItem","position":2,"name":"PHH\u2019s Liberty Reverse Mortgage relaunches EquityIQ proprietary product"}]},{"@type":"WebSite","@id":"https:\/\/housesmarketplace.trio-tv.com\/#website","url":"https:\/\/housesmarketplace.trio-tv.com\/","name":"\u0420\u044b\u043d\u043e\u043a \u0434\u043e\u043c\u043e\u0432","description":"\u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.trio-tv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b","name":"\u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.trio-tv.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts\/59767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/comments?post=59767"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts\/59767\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/media?parent=59767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/categories?post=59767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/tags?post=59767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}