{"id":59950,"date":"2025-05-15T03:00:18","date_gmt":"2025-05-15T01:00:18","guid":{"rendered":"https:\/\/housesmarketplace.com\/foa-president-talks-business-progress-amid-strong-q1-earnings\/"},"modified":"2025-05-15T03:00:18","modified_gmt":"2025-05-15T01:00:18","slug":"foa-president-talks-business-progress-amid-strong-q1-earnings","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/foa-president-talks-business-progress-amid-strong-q1-earnings\/","title":{"rendered":"\u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 FOA \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441\u0435 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u043d\u0430 \u0444\u043e\u043d\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0445 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b"},"content":{"rendered":"
\n

One of the nation\u2019s leading reverse mortgage lenders, Finance of America<\/strong><\/a> (FOA), posted strong first-quarter 2025 earnings results. The company beat its estimates for funded loan volume, posted a profit and maintains a bullish outlook for the quarter ahead.<\/p>\n

Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert<\/a> called the first quarter a \u201cpivotal moment\u201d as the company implements its operational and brand strategy.<\/p>\n

Marketing moves<\/h2>\n

FOA inherited the marketing apparatus of American Advisors Group<\/strong><\/a> (AAG) when it purchased AAG\u2019s assets. These were often seen as a benefit to the wider industry<\/a> by individual reverse mortgage professionals.<\/p>\n

But the company is aiming to try something new with its \u201cA Better Way With FOA\u201d<\/a> campaign. The announcement was made shortly after FOA selected a new creative advertising agency<\/a>.<\/p>\n

\"Kristen
Kristen Sieffert<\/figcaption><\/figure>\n

\u201cThis campaign marks a shift away from traditional celebrity endorsements towards storytelling that reflects real-life goals and aspirations of today\u2019s homeowners,\u201d Sieffert said during the earnings presentation.<\/p>\n

\u201cOur goal is to create ads that highlight relatable use cases that dismantle stereotypes and show reverse mortgages as a smart tool for responsible financial planning, whether it\u2019s funding or renovation<\/a>, covering unexpected expenses or simply enabling peace of mind.\u201d<\/p>\n

The company will seek to embed that message across all of its customer and marketing touchpoints. Sieffert said that leaders expect the full transition to the new campaign will be complete by the end of June.<\/p>\n

She added that despite the campaign only being online at \u201ca small scale for less than one month,\u201d the company has noticed a difference in its direct mail results, with a \u201c16% improvement in our upper funnel inquiry to lead conversion.\u201d<\/p>\n

The company expects to gain new insights into the potential new kinds of customers engaging with the brand. And it will leverage this data to further refine its strategies in both growth and product development, Sieffert added.<\/p>\n

\u201cGiven the various economic uncertainties impacting our customers \u2014 including stock market volatility, risk of recession and further inflation<\/a> \u2014 we\u2019re confident that our current solutions can assist many Americans in achieving the stability they seek,\u201d she said.<\/p>\n

Sales metrics and a C-suite addition<\/h2>\n

Sieffert went on to say that FOA is \u201cwell positioned to introduce new solutions to address additional needs.\u201d The company is continuing to focus \u201con the fundamentals across the business and have seen notable improvements across key operational metrics in Q1.\u201d<\/p>\n

The percentage of retail loans funded within the first 30 days of submission, for instance, doubled quarter over quarter. The initial 30-day sales conversion rate increased by 40% and \u201ccost per opportunity\u201d was reduced by 12% in the same timeframe.<\/p>\n

\"Jonathan
Jonathan Scarpati<\/figcaption><\/figure>\n

Sieffert ended her portion of the call by issuing congratulations to FOA executive Jonathan Scarpati for his promotion<\/a> to chief production officer of FOA\u2019s operating subsidiary, Finance of America Reverse<\/strong><\/a> (FAR).<\/p>\n

He \u201chas been the head of our industry-leading wholesale division for over a decade, [and] in this new role Jon will oversee our sales and production strategy heading both the wholesale and retail channels,\u201d she said. <\/p>\n

\u201cWe believe this leadership will be key to helping us unlock the massive growth potential we know is available within our category.\u201d<\/p>\n

Scarpati\u2019s promotion was announced by the company at the beginning of April. It followed his appointment last year to the board of directors<\/a> at the National Reverse Mortgage Lenders Association<\/strong><\/a> (NRMLA). He is the first occupant of the new C-level production role at FAR and has been with the company in varying capacities since 2010.<\/p>\n

\u201cI believe there is so much opportunity for us on both the retail and wholesale side as we continue to innovate and enable homeowners to better utilize their home equity<\/a>,\u201d Scarpati told RMD upon the announcement of his promotion. <\/p>\n

\u201cDriving greater coordination behind the two channels at Finance of America will be instrumental in our next phase of growth, and the relationship with our wholesale partners runs deep.\u201d <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

One of the nation\u2019s leading reverse mortgage lenders, Finance of America (FOA), posted strong first-quarter 2025 earnings results. The company beat its estimates for funded loan volume, posted a profit and maintains a bullish outlook for the quarter ahead. Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59950","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nFOA president talks business progress amid strong Q1 earnings - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/foa-president-talks-business-progress-amid-strong-q1-earnings\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOA president talks business progress amid strong Q1 earnings - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"One of the nation\u2019s leading reverse mortgage lenders, Finance of America (FOA), posted strong first-quarter 2025 earnings results. 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