{"id":59998,"date":"2025-05-21T03:00:20","date_gmt":"2025-05-21T01:00:20","guid":{"rendered":"https:\/\/housesmarketplace.com\/competition-for-heloc-business-heats-up-as-home-equity-grows\/"},"modified":"2025-05-21T03:00:20","modified_gmt":"2025-05-21T01:00:20","slug":"competition-for-heloc-business-heats-up-as-home-equity-grows","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/competition-for-heloc-business-heats-up-as-home-equity-grows\/","title":{"rendered":"\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0437\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 HELOC \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u043e \u043c\u0435\u0440\u0435 \u0440\u043e\u0441\u0442\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0436\u0438\u043b\u044c\u044f"},"content":{"rendered":"
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John Toohig stood at a podium as the moderator of a panel about home equity lines of credit (HELOCs) and asked an illustrative question of the audience of mortgage professionals.<\/p>\n

\u201cHow many of you have a mortgage first lien, 30-year with a 4% coupon or lower?\u201d A majority raised their hands.<\/p>\n

\u201cYou are all the problem,\u201d he said, garnering a ruckus of laughter.<\/p>\n

His point was ostensibly about how homeowners locked into low mortgage rates<\/a> are choking off home sales and mortgage origination volumes. But Toohig, who spoke Tuesday during the Mortgage Bankers Association<\/strong><\/a> (MBA)\u2019s Secondary and Capital Market Conference in New York City, was also highlighting the opportunity for loan officers to originate more HELOCs<\/a> and other second-lien mortgages.<\/p>\n

\u201c\u2018I\u2019m in love with my mortgage, but I hate my house,\u2019\u201d Toohig, a managing director at Raymond James & Associates<\/strong>, said of a common homeowner attitude. \u201cYou take out the equity<\/a> in the home you have and try to get it as close to the home you want. That\u2019s what I think the HELOC is right now.\u201d<\/p>\n

HELOCs are often a secondary consideration among loan officers<\/a> because they don\u2019t make as much money on them as they do a first-lien mortgage.<\/p>\n

But according to panelist Julian Grey of ICE Mortgage Technology,<\/strong><\/a> there\u2019s $17.6 trillion in available equity among U.S. homeowners \u2014 and $11.5 trillion of it can be tapped while still allowing 20% of it to be retained. <\/p>\n

\u201cThose are staggering numbers,\u201d Grey said. \u201cWhat it means is that the product type is out there. HELOC rates have already fallen sharply since 2024. It looks like the Federal Reserve<\/strong><\/a> is going to continue to lower them, so that equity is just going to increase. There\u2019s a lot of opportunity.\u201d<\/p>\n

The huge potential for HELOCs has many lenders dusting off their second-lien offerings. And judging by what panelist Allen Price of BSI Financial Services<\/strong> said, more lenders are recognizing the moment.<\/p>\n

\u201cThe competition to chase that potential borrower is clear,\u201d Price said. \u201cYou\u2019re not only getting it from your traditional depositories and [investment banks], but now you have fintech<\/a> firms that are offering consumer loans or shared-equity products<\/a>. These fintech firms have the data to build models that are just amazing at predicting value and default.\u201d<\/p>\n

A common HELOC structure has a 10-year draw window and a 20-year amortization. This offers banks a duration play on their balance sheets to pair with a portfolio of low-rate, 30-year fixed mortgages.<\/p>\n

But among securitized HELOCs, the draw window is being shortened to three years because rating agencies don\u2019t like variability in the balances.<\/p>\n

\u201cThe average life cycle on a HELOC is only about two and a half to three years,\u201d said panelist Ken Flaherty of Curinos.<\/strong> \u201cTo offer a 10-year product that the borrower is likely going to fizzle out on and just keep that HELOC on your book for 10 years, that\u2019s a deal killer for a lot of depositories. We\u2019re seeing a lot of depositories shift to possibly shorten that initial draw period.\u201d<\/p>\n

With housing supply low and mortgage rates high, relatively speaking, the addressable market for first-lien mortgages has shrunk. The panelists believe that HELOCs can not only provide another revenue stream for lenders but also help generate leads for future loans.<\/p>\n

\u201cLenders are looking at this as a retention tool or recapture tool to build a relationship with the borrower,\u201d Flaherty said. \u201cThat increases those odds that they\u2019re going to call you when that refi market comes back<\/a> in a couple of years. It may mean doing a product you don\u2019t love doing, but you\u2019re building a strong relationship.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

John Toohig stood at a podium as the moderator of a panel about home equity lines of credit (HELOCs) and asked an illustrative question of the audience of mortgage professionals. \u201cHow many of you have a mortgage first lien, 30-year with a 4% coupon or lower?\u201d A majority raised their hands. \u201cYou are all the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59998","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nCompetition for HELOC business heats up as home equity grows - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/competition-for-heloc-business-heats-up-as-home-equity-grows\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competition for HELOC business heats up as home equity grows - 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