{"id":60745,"date":"2025-08-14T03:00:12","date_gmt":"2025-08-14T01:00:12","guid":{"rendered":"https:\/\/housesmarketplace.com\/exp-realtys-sumanth-kamath-on-ai-and-digital-twins\/"},"modified":"2025-08-14T03:00:12","modified_gmt":"2025-08-14T01:00:12","slug":"exp-realtys-sumanth-kamath-on-ai-and-digital-twins","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/exp-realtys-sumanth-kamath-on-ai-and-digital-twins\/","title":{"rendered":"\u0421\u0443\u043c\u0430\u043d\u0442 \u041a\u0430\u043c\u0430\u0442 \u0438\u0437 eXp Realty \u043e\u0431 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0435 \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0434\u0432\u043e\u0439\u043d\u0438\u043a\u0430\u0445"},"content":{"rendered":"
\n

Sumanth Kamath \u2014 chief technology officer at eXp Realty<\/strong> \u2014 took the stage Tuesday in Dallas at HousingWire\u2019s<\/strong> AI Summit<\/a> to share how his company is using artificial intelligence<\/a> (AI) to drive efficiency, empower employees and scale operations.<\/p>\n

In a conversation with HousingWire <\/strong>Senior Director of Data and Content Tracey Velt, Kamath described a sweeping AI strategy that includes everything from custom ChatGPT<\/a> assistants and digital \u201ctwins\u201d to document automation, voice-activated agent tools and sentiment analysis.<\/p>\n

ChatGPT as part of the culture<\/h2>\n

Kamath said eXp had distributed 1,000 ChatGPT licenses to staff before many companies had moved past curiosity.<\/p>\n

\u201cI wasn\u2019t surprised on the adoption side as much, but I was more surprised on the innovation and the creativity that came out of it,\u201d he said. \u201cPeople started out with search, basically a Google replacement, and then soon enough, the light bulbs went off.\u201d<\/p>\n

Staff began uploading standard operating procedures and knowledge bases into GPTs to create specialized assistants for their teams.<\/p>\n

\u201cWe had project managers [who] all having custom GPTs that people would go to, rather than really long documents,\u201d Kamath said. \u201cSo today, as we speak, we have 1000-plus custom GPTs.<\/p>\n

The takeaway, he said, was that AI wasn\u2019t an intimidating \u201cbig monster.\u201d<\/p>\n

\u201cIt\u2019s like an iPhone,\u201d Kamath said. \u201cYou put it in front of people, people will pick it up and translate it. The more you make it a part of your workflow, the more people will use it.\u201d<\/p>\n

Digital twins for the C-suite<\/h2>\n

One of eXp\u2019s<\/a> boldest AI experiments was building \u201cdigital twins\u201d of its executives, including Kamath.<\/p>\n

\u201cHow do you make a leader be available to the lowest of the employee levels, where they can bounce ideas by a leader like they were talking to them, and at the same time, create space on the leaders calendars?\u201d he asked. \u201c[So] they\u2019re not running from 30 minute back-to-backs, and they can focus on strategic items and innovation and such?\u201d<\/p>\n

Executives created a \u201cmanual of me\u201d that outlines decision-making styles, preferences and dislikes. The company recorded meetings to capture leaders\u2019 behaviors \u2014 then worked to fine-tune responses, Kamath said.<\/p>\n

\u201cMy calendar specifically is now more open, and there are so many meetings where people will start by saying, \u2018Have you already run this by your digital twin?’\u201d he told the crowd.<\/p>\n

Empowering \u2018citizen developers\u2019<\/h2>\n

Kamath described a \u201ccitizen development\u201d approach in which frontline employees build their own AI-powered tools<\/a>.<\/p>\n

\u201cThe person who is facing the problem is best suited to solve that problem, rather than that person documenting the problem and sending it over to the development team,\u201d he said.<\/p>\n

With AI-assisted \u201cprompt coding,\u201d staff outside of engineering have created fully functioning products. One example: The company\u2019s new performance management system that was built in-house by HR.<\/p>\n

Automating document review<\/h2>\n

With more than 1.1 million documents processed since launch, eXp\u2019s in-house \u201cDoc AI\u201d system has transformed compliance and transaction management.<\/p>\n

\u201cWe leveraged what OpenAI gives to us in terms of extracting data from documents, and now we intercept documents as soon as the agent loads it,\u201d Kamath told attendees. \u201cThen, we extract information from that document, and then we have a UX breakout wherein we now say our confidence is at 95% of how accurate what we get from this document is. The human is still in the middle.\u201d<\/p>\n

The system extracts data, assigns a confidence score, and still involves licensed brokers for oversight \u2014 but productivity has increased \u201cmulti fold,\u201d he added. <\/p>\n

To serve its 83,000 agents, eXp built a real-time, AI-powered query system that is now voice-enabled.<\/p>\n

\u201cImagine an agent who\u2019s driving from one showing to the next and they want information,\u201d Kamath said. \u201cThey have no time to go and click on a system. They can talk to a system, and we respond, so that was very exciting.<\/p>\n

\u201cWhen you take a concept to scale, it has to be right every single time,\u201d Kamath said. \u201cWe\u2019ve learned a lot along the way.\u201d<\/p>\n

Replacing surveys with sentiment analysis<\/h2>\n

Instead of relying solely on surveys, eXp now uses AI to analyze call transcripts from its help desk to determine the sentiment of the call to determine which agents should get a phone call for more help.<\/p>\n

\u201cWhat that did for us, from an operational perspective, is it saved time,\u201d said Kamath. \u201cNow we could engage supervisors who would call the agent immediately to say, \u2018I know you were not happy about this. Let me help you.’\u201d <\/p>\n

From early custom GPT experiments to scaling AI for tens of thousands of agents, Kamath emphasized that the key to success was giving employees the tools \u2014 and the trust \u2014 to innovate.<\/p>\n

\u201cWe are an innovation-first company. We are not risk averse at all,\u201d he told the room. \u201cWe handed all of this to our frontline employees and several different innovations came through.\u201d<\/p>\n

<\/h2>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sumanth Kamath \u2014 chief technology officer at eXp Realty \u2014 took the stage Tuesday in Dallas at HousingWire\u2019s AI Summit to share how his company is using artificial intelligence (AI) to drive efficiency, empower employees and scale operations. In a conversation with HousingWire Senior Director of Data and Content Tracey Velt, Kamath described a sweeping […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60745","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\neXp Realty\u2019s Sumanth Kamath on AI and digital twins - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/exp-realtys-sumanth-kamath-on-ai-and-digital-twins\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eXp Realty\u2019s Sumanth Kamath on AI and digital twins - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"Sumanth Kamath \u2014 chief technology officer at eXp Realty \u2014 took the stage Tuesday in Dallas at HousingWire\u2019s AI Summit to share how his company is using artificial intelligence (AI) to drive efficiency, empower employees and scale operations. 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