{"id":61024,"date":"2025-09-17T03:05:12","date_gmt":"2025-09-17T01:05:12","guid":{"rendered":"https:\/\/housesmarketplace.com\/how-to-compete-and-win-with-your-listing-presentation-template\/"},"modified":"2025-09-17T03:05:12","modified_gmt":"2025-09-17T01:05:12","slug":"how-to-compete-and-win-with-your-listing-presentation-template","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/how-to-compete-and-win-with-your-listing-presentation-template\/","title":{"rendered":"\u041a\u0430\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043f\u043e\u0431\u0435\u0436\u0434\u0430\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u043b\u0438\u0441\u0442\u0438\u043d\u0433\u0430 (+ \u0448\u0430\u0431\u043b\u043e\u043d)"},"content":{"rendered":"<div>\n<p>The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience and authenticity to seller leads. A well-done listing presentation not only distinguishes you from your competitors \u2014 it also elevates the seller\u2019s experience of working with you from day one.<\/p>\n<p>It\u2019s clich\u00e9, but you never get a second chance to make a first impression. I\u2019ll share two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. We break it down for you, sharing how to create a knockout listing presentation AND how to crush your next listing appointment.<\/p>\n<h2 class=\"wp-block-heading\" id=\"market-data\">Step 1: Research market data<\/h2>\n<p>Your work begins once you and your client have set an appointment to meet. It\u2019s crucial for you to know the market and understand the numbers. Your local MLS and association will help you find these crucial data points. You may also want to research the client on social media to understand their needs and circumstances. What is their family size? How long have they lived in the home? <\/p>\n<p>Here\u2019s a checklist of information you should include in your listing presentation (or have on hand when you arrive at the listing appointment). Find out the answers to these questions before you arrive so you\u2019re armed with all the necessary information.<\/p>\n<ul class=\"wp-block-list checkmark-list\">\n<li><strong>Market inventory: <\/strong>What is the current market and micro-market inventory?<\/li>\n<li><strong>Days on market: <\/strong>How long does it take for properties to sell? Understand days on market (DOM) in the area<\/li>\n<li><strong>Average sales price: <\/strong>What are the average selling prices for similar properties in the area<\/li>\n<li><strong>Property costs: <\/strong>Understand the property\u2019s current HOA fees (if applicable), property taxes and other costs<\/li>\n<li><strong>School district: <\/strong>Look up the school district and local schools<\/li>\n<li><strong>Walkability score: <\/strong> Research the area\u2019s walkability score<\/li>\n<li><strong>Market type: <\/strong>What type of market are you in? (Seller \/ Buyer\/ Balanced). Numbers and market types can differ locally, regionally and nationally, and it is helpful to be able to communicate how your market compares and fits into a broader context.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"pricing-strategy\">Step 2: Prepare a pricing strategy<\/h2>\n<p>Pricing properties is not an exact science, but there are pricing strategies you can apply to help get you there. The first is on a macro-level and considers market conditions. Understanding the type of market you\u2019re in and the current inventory are significant pieces of information that can help you determine the selling price of a property. <\/p>\n<p>You may find it easier to discuss pricing with sellers if you can explain current market conditions. You can find the data to determine the market type in your local MLS. The three different types of markets, based on inventory, are:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Seller\u2019s Market \u2013<\/strong> Less than six months of inventory in the area. Key indicators of this type of market are multiple offers and properties that sell very quickly.<\/li>\n<li><strong>Balanced Market \u2013<\/strong> Six months of housing inventory in the area. There is no advantage to either buyers or sellers in this type of market.<\/li>\n<li><strong>Buyer\u2019s Market \u2013<\/strong> Greater than six months\u2019 worth of inventory in the area. There are usually many properties available at different price points in a buyer\u2019s market and properties generally take longer to sell. Listings often receive offers under the asking price from buyers.<\/li>\n<\/ul>\n<p>Another important pricing strategy on the micro-level involves understanding the \u201ccomps\u201d or comparable properties that are currently listed or that have recently sold in your client\u2019s area. <br \/>This can be accomplished by preparing a full comparative market analysis (CMA), or it can be a less formal conversation about comps at your listing appointment. <\/p>\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"706\" height=\"544\" data-attachment-id=\"539919\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=539919\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-111738.png\" data-orig-size=\"706,544\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Screenshot 2025-09-16 111738\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-111738.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-111738.png?w=706\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-111738.png\" alt=\"Valuation report creation on HouseCanary. \" class=\"wp-image-539919\" style=\"width:578px;height:auto\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-111738.png 706w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-111738.png?resize=150,116 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-111738.png?resize=300,231 300w\" sizes=\"(max-width: 706px) 100vw, 706px\"><figcaption class=\"wp-element-caption\">Valuation reports being created (Source: HouseCanary)<\/figcaption><\/figure>\n<p>If you need some assistance putting together your CMA report, turn to HouseCanary. Within a single interface, HouseCanary will help you pull comparable properties in the area and create a comprehensive CMA report to provide to your clients. <\/p>\n<p>Visit HouseCanary<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-be430a41 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-articles\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-3cd9e052\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-408288 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/how-to-do-a-comparative-market-analysis-cma-report\/\"><br \/>\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png\" class=\"attachment-full size-full\" alt=\"Woman preparing a report using a laptop\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png?resize=1024,576 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"408521\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/how-to-do-a-comparative-market-analysis-cma-report\/woman-preparing-a-report-using-a-laptop\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Woman preparing a report using a laptop\" data-image-description=\"&lt;p&gt;Woman at a desk preparing a report &lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Woman-preparing-a-report-using-a-laptop.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/how-to-do-a-comparative-market-analysis-cma-report\/\"><br \/>\n\t\tComparative market analysis (CMA) reports: The ultimate agent guide\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-538867 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/how-to-price-properties\/\"><br \/>\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg\" class=\"attachment-full size-full\" alt=\"FI-how-to-price-properties\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg?resize=1024,576 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"538870\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/how-to-price-properties\/fi-how-to-price-properties\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FI-how-to-price-properties\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/FI-how-to-price-properties.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/how-to-price-properties\/\"><br \/>\n\t\tHow to price properties to sell faster: 12 expert tips\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h2 class=\"wp-block-heading\" id=\"prepare-pitch\">Step 3: Prepare your pitch<\/h2>\n<p>It\u2019s important to have your \u201celevator pitch\u201d ready. Developing and communicating this pitch is essential to your listing presentation. We refer to this as your <em>value proposition<\/em>. It\u2019s a unique, very concise statement about what you offer your clients and why they should choose you \u2014 in one or two sentences.<\/p>\n<p>While you may feel challenged to develop your value proposition, it may be easier than you think! One strategy is to look at your past client or employment reviews (if you\u2019re new to the business) and circle the descriptive words that others use about you, like \u201ccommunicates well,\u201d \u201chard worker\u201d or \u201cknowledgeable.\u201d You will likely see a pattern in how others describe you, and you can use those descriptors to help define and create your unique value proposition.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"update-listing-presentation\">Step 4: Update your listing presentation\u00a0<\/h2>\n<p>Designing a winning listing presentation may seem challenging, but you don\u2019t need to reinvent the wheel! Many resources and templates are available (both free and paid) to help you design a knockout listing presentation.<\/p>\n<p>Most large real estate brokerages have tools available for agents already branded with logos and colors and ready for you to input your information. Smaller brokerages may not provide the same, but you can find easy-to-use, customizable real estate listing presentation templates online:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.canva.com\/templates\/?query=listing-presentation\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a><\/li>\n<li><a href=\"https:\/\/www.etsy.com\/search?q=real%20estate%20listing%20presentation%20&amp;ref=search_bar\" target=\"_blank\" rel=\"noreferrer noopener\">Etsy<\/a><\/li>\n<li><a href=\"https:\/\/www.breakthroughbroker.com\/marketing-center\/products\/products-presentations\" target=\"_blank\" rel=\"noreferrer noopener\">Breakthrough Broker<\/a><\/li>\n<\/ul>\n<p>The real estate market fluctuates and constantly changes, and so should you. When those changes happen, you need to be mindful of how recent market changes need to be communicated in your listing presentation, and you must adapt accordingly. Updating your presentation before each listing appointment is a surefire way to ensure that your information and presentation remain as accurate and impactful as possible.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"prepare-for-listing-appointment\">Step 5: Prepare for your listing appointment\u00a0<\/h2>\n<p>Aside from your winning personality, don\u2019t forget to bring these items with you to your appointment:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>A professionally presented real estate listing presentation:<\/strong> Bring enough copies for all sellers to review.<\/li>\n<li><strong>Pre-filled listing paperwork: <\/strong>Prepare the listing paperwork both digitally and in hard copy. Most information can be pre-filled prior to the presentation.<\/li>\n<li><strong>A fully charged tablet or computer if you are presenting digitally: <\/strong>Remember that technology doesn\u2019t always work the way you expect it to. Additionally, digital presentations can sometimes be awkward depending on the setting or location, or if you are presenting to more than one person. Always be prepared with hard copies, even if you are expecting to present on your tablet or computer.<\/li>\n<li><strong>A pen: <\/strong>Some sellers still use them, and you may need one to sign the paperwork.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"how-to-crush-your-listing-appointment\">Tips to crush your listing presentation<\/h2>\n<p>The goal of a listing presentation is to communicate with your clients that you\u2019re the agent they should work with to sell their property. It\u2019s that simple. As an agent, you are a facilitator of the home-selling process. The most important thing to remember about the listing appointment, your listing presentation and the entire selling process is that <em>it\u2019s about the seller<\/em> \u2014 not you.<\/p>\n<p>Here\u2019s how you can crush every presentation and leave with a signed contract.<\/p>\n<h3 class=\"wp-block-heading\" id=\"set-stage\">Tip 1: Set the stage for success<\/h3>\n<p>Real estate agents are famous for selling the importance of <em>location, location, location<\/em>. The location sets the stage for your successful listing presentation, and the best opportunity for you to see the home is when you\u2019re making your pitch. That\u2019s why your listing presentation should always take place at the seller\u2019s home. While it seems that everything can be done online these days \u2014 this can\u2019t. You must see the home to accurately assess it and offer valuable advice to the homeowners.<\/p>\n<h3 class=\"wp-block-heading\" id=\"actively-listen\">Tip 2: Actively listen<\/h3>\n<p>While highlighting your skills and experience is important to establish your credibility and success, a key portion of your time should be spent listening carefully to the seller. Following the rule of listening twice as much as you speak will always pay off in your listing presentations.<\/p>\n<p>Always keep in mind that selling a home is often a highly emotional experience for the seller. It can be happy, sad, exciting or a tangle of conflicting emotions. Sellers want to feel heard and will almost always tell you exactly what they want, need or expect from their experience. If you listen \u2014 really listen \u2014 and genuinely strive to understand their motivations, needs, concerns and fears, you\u2019ll be able to direct the conversation or adapt your presentation to better address their specific needs.<\/p>\n<p>For example, a seller may tell you they want to sell their home quickly to relocate out of the country for a new job opportunity. In hearing and understanding those needs, you should focus your presentation on marketing, pricing, staging and other pre-market strategies that favor a faster timeline so you can list and sell their property quickly and efficiently.<\/p>\n<p>Here\u2019s a script you can use to kick off your real estate listing presentation:<\/p>\n<p>\u201cI\u2019m looking forward to sharing your wonderful home with the market and generating a pool of buyers who want to compete with each other for it. Let me show you how we can do that with a mix of advertising, marketing and leveraging our market share here in (local market).\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"honest-authentic\">Tip 3: Be honest and authentic\u00a0<\/h3>\n<p>An authentic agent who listens to sellers and always advises them honestly is a successful agent. Telling a seller something they don\u2019t want to hear is uncomfortable, but you will earn their respect by being honest and forthcoming. Avoid oversharing information about yourself or becoming a storyteller in a listing presentation. Sure, you want to assure them of your skills and experience, but saying less about yourself (and again \u2014  <em>listening more!<\/em>) can be much more impactful.<\/p>\n<h3 class=\"wp-block-heading\" id=\"conduct-a-needs-analysis\">Tip 4: Conduct a needs analysis\u00a0<\/h3>\n<p>This can be formal or informal, depending on your personal style. But if you\u2019re actively listening, you can weave some of these questions into the conversation to help get to know the seller and their situation:<\/p>\n<ul class=\"wp-block-list\">\n<li>What is your desired timeframe for listing and selling your home?\u00a0<\/li>\n<li>Are you looking to upgrade or downsize?\u00a0<\/li>\n<li>Are you relocating out of the state or the country?<\/li>\n<li>Is your timeframe dictated by the school year or a job?<\/li>\n<li>Do you have an idea of the pricing of your home?\u00a0<\/li>\n<li>What renovations or updates have you made that you believe could add value to your home?<\/li>\n<\/ul>\n<p>Please remember that if the seller is not your client (yet!), you must advise them against sharing information you could inadvertently leverage against them if they choose another listing agent. Should you later bring forth a potential buyer, some of their answers to the questions here could compromise negotiations \u2014 so be sure to give them fair warning before delving too deep! <\/p>\n<h3 class=\"wp-block-heading\" id=\"demonstrate-value\">Tip 5: Demonstrate your value<\/h3>\n<p>You can stand out with sellers by providing value and sharing information other agents may not have provided in their presentations (and you should always assume you\u2019re not the only agent vying for their business!). Some examples of topics that you can discuss that provide unique value to your sellers:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Safety<\/strong>: Many sellers don\u2019t consider the potential dangers of opening their homes to strangers. I recommend that sellers secure or remove all medications, personal photos, small electronics, bills, financial papers and any artwork that can identify them, including names from bedroom walls. This step is especially important if they have children. You\u2019ll help your clients prevent theft, identity theft or other more serious crimes.<\/li>\n<li><strong>Decluttering\/staging:<\/strong> When touring the home as part of your presentation, provide decluttering and staging advice. While not every seller can afford professional staging, your recommendations will be invaluable in helping them prepare their property for sale.<\/li>\n<li><strong>Repairs, renovations and updates:<\/strong> Discuss any repairs, renovations or updates (both big and small) that could significantly increase the selling price of your client\u2019s home. Point out small repairs that can make a big difference, like fixing water stains on ceilings. Conversely, some repairs, renovations or updates may not be worthwhile. Advising the client and boosting their selling price will solidify you as a valuable and knowledgeable agent.<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"h-pro-tip\" style=\"text-transform:uppercase\"><strong>PRO TIP<\/strong><\/h4>\n<p>Listings can be won by providing information that no other agent has provided!<\/p>\n<h3 class=\"wp-block-heading\" id=\"market-analysis\">Tip 6: Share your market analysis<\/h3>\n<p>Understanding the market and your ability to communicate clearly about it are two of the most vital skills of a successful real estate agent. Always be mindful of the changes in the market locally, regionally and nationally. Be sure to also understand what is happening in the financial world, including mortgage rates and other factors that may impact the market \u2014 and ultimately, your home seller\u2019s transaction.<\/p>\n<p>While understanding the current market is important, it is also crucial to understand the direction that the market could be headed in the coming months or year ahead. For instance, if mortgage rates are projected to increase within the coming months, sharing that information with your seller can help them make a more informed decision about listing their property.<\/p>\n<p><span style=\"margin: 0px; padding: 0px;\">For example, commission structures have changed recently,<\/span> and that\u2019s something you should be discussing with your clients. If you aren\u2019t clearly explaining your fees to sellers in your listing presentation, you\u2019re not doing your job.<\/p>\n<p>Here is a script to help you communicate with your clients:<\/p>\n<p>\u201c(______), there are new changes in the real estate industry with respect to the payment of commissions for sellers agents and buyers agents. I would like to take a few moments to explain to you how this impacts you as you prepare to sell your home \u2026\u201d<\/p>\n<h3 class=\"wp-block-heading\" id=\"marketing-strategy\">Tip 7: Present your marketing strategy\u00a0<\/h3>\n<p>Even in a highly active market, you should still have a comprehensive plan for marketing your seller\u2019s property. Some ideas that can help you kickstart your listing marketing plan include:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Video marketing. <\/strong>Get creative with videos of your listings and post them to Facebook, Instagram Reels or YouTube. Try using drone footage for a unique perspective, but make sure to follow all local and federal aviation laws.<\/li>\n<li><strong>QR codes + hot sheets. <\/strong>Create real estate flyers or virtual hot sheets for your listing and include a QR code so potential buyers can easily view a short video of the property\u2019s highlights.<\/li>\n<li><strong>Canvas the neighborhood<\/strong>. Knock on doors, call or leave flyers for neighbors and give them a sneak peek of your listing.\u00a0<\/li>\n<li><strong>Facebook community groups. <\/strong>Spotlight your listing in groups that allow it (or start your own group) and share livestream videos (\u201clives\u201d). Offer sneak previews to build interest in your listings.\u00a0<\/li>\n<li><strong>Social media marketing<\/strong>: You don\u2019t have to crush it on all platforms, but pick one or two, build an audience, and market your listings. Check out our <a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-social-media-marketing\/\">11 social media marketing strategies <\/a>that work!<\/li>\n<\/ul>\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"484\" data-attachment-id=\"539987\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=539987\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Coffee.png\" data-orig-size=\"577,484\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Coffee\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Coffee.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Coffee.png?w=577\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Coffee.png\" alt=\"Example templates and reels available from Coffee and Contracts. \" class=\"wp-image-539987\" style=\"width:577px;height:auto\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Coffee.png 577w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Coffee.png?resize=150,126 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/09\/Coffee.png?resize=300,252 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\"><figcaption class=\"wp-element-caption\">Sample reels and templates (Source: Coffee and Contracts)<\/figcaption><\/figure>\n<p>We love Coffee &amp; Contracts because they deliver done-for-you, polished graphics and daily posts made to fit every social media channel \u2014 all for just $54 per month. They have tons of templates, campaigns, lead magnets and more to guarantee your marketing channels will attract attention from real estate leads. <\/p>\n<p>Visit Coffee &amp; Contracts<br \/>Use Code HW15 for $15 off your first month<\/p>\n<p>You can also check out agent and coach Ashley Harwood\u2019s foolproof marketing plan and template to help you determine which marketing activities yield the best results for you, and her advice on how to get more listings: <\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-f78d3314 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-articles-0\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-6e96cf82\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-463790 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-marketing category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg\" class=\"attachment-full size-full\" alt=\"FI-real-estate-marketing-plan-2025\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"517767\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=517767\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FI-real-estate-marketing-plan-2025\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/FI-real-estate-marketing-plan-2025.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-plan\/\"><br \/>\n\t\tBuild your real estate marketing plan in 9 steps (+ template)\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-464679 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/how-to-get-listings-in-real-estate\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png\" class=\"attachment-full size-full\" alt=\"Featured image - how-to-get-listings-in-real-estate\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"506690\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=506690\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Featured image \u2013 how-to-get-listings-in-real-estate\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/02\/Featured-image-how-to-get-listings-in-real-estate.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/how-to-get-listings-in-real-estate\/\"><br \/>\n\t\tHow to get listings in real estate \u2014 12 proven strategies for 2025\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-456087 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-prospecting-letter-templates\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg\" class=\"attachment-full size-full\" alt=\"FI-real-estate-prospecting-letter-templates\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"536441\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=536441\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FI-real-estate-prospecting-letter-templates\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/08\/FI-real-estate-prospecting-letter-templates.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-prospecting-letter-templates\/\"><br \/>\n\t\t10 effective real estate prospecting letter templates (+ free download)\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"pricing-strategy\">Tip 8: Discuss pricing strategy<\/h3>\n<p>Sellers are more savvy than ever, and with countless online tools and resources available to them, most sellers already know the value of their home or how much they expect to sell it for before they sit down with you. While you may need to discuss pricing with them if you disagree with their number, agents spend much less time on this aspect of the listing presentation these days.<\/p>\n<p>However, it\u2019s essential to set clear expectations at the outset. It may be challenging to discuss how a change in the market positions their property at a lower price point than they expect. However, that discussion is far better to have early rather than pricing their property inappropriately high and having it stagnate on the market. If you later need to lower their selling price, you\u2019ve laid the groundwork for that discussion by pointing out the gap between their expectations and current market conditions.<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-413b73bc qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-articles-1\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-727d8970\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-511885 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/price-reduction-considerations\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg\" class=\"attachment-full size-full\" alt=\"FI-price-reduction-conversation\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"511886\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/price-reduction-considerations\/fi-price-reduction-conversation\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FI-price-reduction-conversation\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/03\/FI-price-reduction-conversation.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/price-reduction-considerations\/\"><br \/>\n\t\tPrice reductions: 6 things to consider before lowering the price\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h3 class=\"wp-block-heading\" id=\"value-proposition\">Tip 9: Reiterate your value proposition<\/h3>\n<p>Now that you\u2019ve cleared the pricing hurdle, shared your expertise and market data, shown your client comps, toured the home and proven your value \u2014 it\u2019s time to remind them of your elevator pitch. Circle back to the reasons this seller should hire you and only you to successfully list, market and sell their home. It\u2019s important to be mindful of how they\u2019re feeling, since selling a home and moving can signal big changes in their lives.<\/p>\n<p>A little empathy can go a long way here, and that\u2019s a surefire way to cement your value proposition with any client. <em>People want to work with people they like.<\/em> While you may have cited your successes earlier in the meeting, now is the time to really focus on the client.<\/p>\n<p>What do they need to move forward? How can you help make this big life change seamless and hassle-free for them? Be attentive, listen and show that you\u2019re going to take care of them through this daunting process. After all, this may be the launchpad for a lifelong agent-client relationship. <\/p>\n<h3 class=\"wp-block-heading\" id=\"close-deal\">Tip 10: Close the deal<\/h3>\n<p>Ok, this is the tough part where you have to ask for your client\u2019s business, bring out your prepared contract and ask them to sign on the dotted line. As we said at the beginning, a successful real estate listing presentation <em>ends with a signed contract<\/em>. If you\u2019re unsure how to broach the topic, you can use Boston-based listing agent and coach Ashley Harwood\u2019s helpful and proven closing script to ask for your client\u2019s business:<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-42d8d34a qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-articles-2\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-243b5abd\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-468472 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-agent-essentials category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-scripts\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png\" class=\"attachment-full size-full\" alt=\"Woman talking on her cell phone at home\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"469645\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-scripts\/woman-talking-on-her-cell-phone-at-home\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Woman talking on her cell phone at home\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/07\/Woman-talking-on-her-cell-phone-at-home.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-scripts\/\"><br \/>\n\t\t12 proven real estate scripts that boost confidence &amp; earn more business\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-412947 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-prospecting-ideas-tips\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-real-estate-prospecting-ideas-tips\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495725\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-marketing-tools\/featuredimage-real-estate-prospecting-ideas-tips\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-real-estate-prospecting-ideas-tips\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/09\/FeaturedImage-real-estate-prospecting-ideas-tips.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-prospecting-ideas-tips\/\"><br \/>\n\t\tReal estate prospecting: 18 proven strategies to supercharge your business\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-412942 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/circle-prospecting-real-estate\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-circle-prospecting-real-estate\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495708\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/circle-prospecting-real-estate\/featuredimage-circle-prospecting-real-estate\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-circle-prospecting-real-estate\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/FeaturedImage-circle-prospecting-real-estate.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/circle-prospecting-real-estate\/\"><br \/>\n\t\t10 simple tips to master circle prospecting (+ scripts)\t<\/a><br \/>\n<\/h5>\n<\/article>\n<h2 class=\"wp-block-heading\" id=\"the-full-picture\">The full picture: How to win more listings with a knockout listing presentation<\/h2>\n<p>With the many tools and templates available to help agents create winning listing presentations \u2014 and armed with your value proposition, market and comps data \u2014 we\u2019re confident that you can crush your upcoming listing appointments if you follow the advice we\u2019ve shared here.<\/p>\n<p><strong>Remember:<\/strong> When you deliver your listing presentation to a seller, always listen to them as a trusted advisor, present yourself honestly and authentically and accurately explain the market conditions to them. If you follow these steps, we\u2019re confident you can leave your next listing appointment with a signed listing agreement. We\u2019re rooting for you!<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0885cca qodef-col-num--2 qodef-col-layout--50 qodef-content--boxed row-newsletter-3\">\n<h3 class=\"wp-block-heading\" id=\"h-real-estate-advice-top-tech-lead-gen-amp-marketing-tools-delivered-to-your-inbox\">Real estate advice + top tech, lead gen &amp; marketing tools \u2014 delivered to your inbox.<\/h3>\n<p style=\"font-size:16px\">Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. <\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4509319\",\n    formId: \"baa83a9a-0daa-452f-a7c6-38f4addffde5\"\n  });\n<\/script><\/p>\n<style>\n.row-newsletter-3 {\n    background-color: #313A3D !important;\n    padding: 35px 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A well-done listing presentation not only distinguishes you from your competitors \u2014 it also elevates the seller\u2019s experience of working with you from day one. 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