{"id":61954,"date":"2026-01-06T03:05:07","date_gmt":"2026-01-06T02:05:07","guid":{"rendered":"https:\/\/housesmarketplace.com\/the-7-best-real-estate-crms-for-every-budget-in-2026\/"},"modified":"2026-01-06T03:05:07","modified_gmt":"2026-01-06T02:05:07","slug":"the-7-best-real-estate-crms-for-every-budget-in-2026","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/the-7-best-real-estate-crms-for-every-budget-in-2026\/","title":{"rendered":"7 \u043b\u0443\u0447\u0448\u0438\u0445 CRM-\u0441\u0438\u0441\u0442\u0435\u043c \u0434\u043b\u044f \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u043d\u0430 \u043b\u044e\u0431\u043e\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0432 2026 \u0433\u043e\u0434\u0443"},"content":{"rendered":"<div>\n<p>Want to scale your business faster? Today\u2019s real estate CRM software makes it easy to stay organized, generate, convert and nurture leads on autopilot and automate the tedious but crucial daily tasks that build lasting client relationships. Our team of experienced agents reviewed dozens of real estate CRMs to help you find the best fit.<\/p>\n<p>We chose the best real estate CRMs for 2026 based on their value for money, organization, marketing, lead-nurturing features and scalability to support your growing business. In this update, we review seven CRMs (and one CRM add-on) that leverage the latest technology, including AI, to help you scale your business faster. Let\u2019s get started!<\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-hide-on--tablet qodef-hide-on--mobile qodef-block-80fccb26 qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width best-for-table bft-pricing-fulltextbtn\">\n<h2 class=\"wp-block-heading\" id=\"h-our-picks-the-best-real-estate-crms-for-2026\">Our picks: The best real estate CRMs for 2026<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-753d09d7 qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Follow-Up-Boss.png?w=286\" alt=\"Logo-Hondros-college\" style=\"object-fit:cover\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-best-value-for-agents-and-teams\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best value for agents and teams<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-boss\">Follow Up Boss<\/h3>\n<p>From $58\/month<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#follow-up-boss\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-ca741d54 qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/lone-wolf-logo.png\" alt=\"Logo-300x100_The-CE-Shop\" style=\"object-fit:cover\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-best-for-ai-powered-email-marketing-on-a-budget\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for AI-powered email marketing on a budget<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-lone-wolf-relationships\">Lone Wolf Relationships<\/h3>\n<p>From $33.25\/month<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#lone-wolf-relationships\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-aeacff4a qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"425\" height=\"100\" data-attachment-id=\"410561\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-lead-generation-ideas\/logo-cinc\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png\" data-orig-size=\"425,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo-CINC\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?w=425\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png\" alt=\"CINC logo; a real estate CRM or customer relationship management software\" class=\"wp-image-410561\" style=\"object-fit:cover\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png 425w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?resize=150,35 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?resize=300,71 300w\" sizes=\"(max-width: 425px) 100vw, 425px\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-best-for-top-producing-agents-and-teams\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for top producing agents and teams<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-cinc\" style=\"font-style:normal;font-weight:700\">CINC<\/h3>\n<p>From $899\/month for solo agents, $1500\/month for teams<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#cinc\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-14626d2d qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png?w=592\" alt=\"Sinclair Community College logo\" style=\"object-fit:cover\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-best-for-experienced-buyer-agents\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for experienced buyer agents<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-top-producer\" style=\"font-style:normal;font-weight:700\">Top Producer<\/h3>\n<p>From $179\/month<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#top-producer\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-465867f5 qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png?w=782\" alt=\"Perry Real Estate College logo\" style=\"object-fit:cover\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-best-for-automated-marketing-lead-nurturing\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for automated marketing + lead nurturing<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-sierra-interactive\" style=\"font-style:normal;font-weight:700\">Sierra Interactive<\/h3>\n<p>From $299.95\/month<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#sierra\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-90183c39 qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png\" alt=\"Perry Real Estate College logo\" style=\"object-fit:cover\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-best-for-affordable-marketing-tools\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for affordable marketing tools<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-wise-agent\" style=\"font-style:normal;font-weight:700\">Wise Agent<\/h3>\n<p>From $41.58\/month<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#wise-agent\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-57d1d276 qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png?w=532\" alt=\"Perry Real Estate College logo\" style=\"object-fit:cover\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-best-budget-all-in-one-crm-platform\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best budget all-in-one CRM platform<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-real-geeks\" style=\"font-style:normal;font-weight:700\">Real Geeks<\/h3>\n<p>From $299\/month<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#real-geeks\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-340eb803 qodef-col-num--4 qodef-col-layout--25 qodef-gutter--tiny qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png?w=512\" alt=\"Perry Real Estate College logo\" style=\"object-fit:cover\"><\/figure>\n<h4 class=\"wp-block-heading\" id=\"h-bonus-nbsp-best-add-on-to-supercharge-your-crm\" style=\"font-size:14px;font-style:normal;font-weight:600\"><strong>Bonus:\u00a0<\/strong>Best add-on to supercharge your CRM<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-fello\" style=\"font-style:normal;font-weight:700\">Fello<\/h3>\n<p>From $165\/month<\/p>\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#fello\">Jump to details \u2193<\/a><\/strong><\/p>\n<p>VISIT<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-hide-on--desktop qodef-block-af10024e qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width best-for-table mobile-best-for\">\n<h2 class=\"wp-block-heading\" id=\"top-picks\">Our picks: The best real estate CRMs for 2026<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-21655fac qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-best-value-for-agents-and-teams-0\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best value for agents and teams<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-follow-up-boss-0\" style=\"font-style:normal;font-weight:700\">Follow Up Boss<\/h3>\n<p>From $58\/month<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:11px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#follow-up-boss\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-b2e387d0 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-best-for-ai-powered-email-marketing-on-a-budget-0\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for AI-powered email marketing on a budget<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-lone-wolf-relationships-0\" style=\"font-style:normal;font-weight:700\">Lone Wolf Relationships<\/h3>\n<p>From $33.25\/month<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#lone-wolf-relationships\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-db9c7ce1 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-best-for-top-producing-agents-and-teams-0\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for top producing agents and teams<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-cinc-0\" style=\"font-style:normal;font-weight:700\">CINC<\/h3>\n<p>From $899\/month for solo agents, $1500\/month for teams<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#cinc\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-2358468e qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-best-for-experienced-buyer-agents-0\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for experienced buyer agents<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-top-producer-0\" style=\"font-style:normal;font-weight:700\">Top Producer<\/h3>\n<p>From $179\/month<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#top-producer\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-14e019b7 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-best-for-automated-marketing-lead-nurturing-0\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for automated marketing + lead nurturing<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-sierra-interactive-0\" style=\"font-style:normal;font-weight:700\">Sierra Interactive<\/h3>\n<p>From $299.95\/month<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#sierra\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-a6dc2a1c qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-best-for-affordable-marketing-tools-0\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best for affordable marketing tools<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-wise-agent-0\" style=\"font-style:normal;font-weight:700\">Wise Agent<\/h3>\n<p>From $41.58\/month<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#wise-agent\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-99e0cec5 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-best-budget-all-in-one-crm-platform-0\" style=\"font-size:14px;font-style:normal;font-weight:600\">Best budget all-in-one CRM platform<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-real-geeks-0\" style=\"font-style:normal;font-weight:700\">Real Geeks<\/h3>\n<p>From $299\/month<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#real-geeks\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-3c3816cf qodef-col-num--2 qodef-col-layout--50 qodef-gutter--small qodef-vertical-align--middle qodef-content--boxed\">\n<h4 class=\"wp-block-heading\" id=\"h-bonus-nbsp-best-add-on-to-supercharge-your-crm-0\" style=\"font-size:14px;font-style:normal;font-weight:600\"><strong>Bonus:\u00a0<\/strong>Best add-on to supercharge your CRM<\/h4>\n<h3 class=\"wp-block-heading\" id=\"h-fello-0\" style=\"font-style:normal;font-weight:700\">Fello<\/h3>\n<p>From $165\/month<\/p>\n<p>VISIT<\/p>\n<p style=\"font-size:12px\"><strong><a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#fello\">Jump to details \u2193<\/a><\/strong><\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-ebc3a9be qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-7e173c1e qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"follow-up-boss\">Follow Up Boss: Best value for agents and teams<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-47d44e1a qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img decoding=\"async\" width=\"286\" height=\"100\" data-attachment-id=\"416151\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/logo-follow-up-boss\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Follow-Up-Boss.png\" data-orig-size=\"286,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo-Follow-Up-Boss\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Follow-Up-Boss.png?w=286\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Follow-Up-Boss.png?w=286\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Follow-Up-Boss.png?w=286\" alt=\"Follow Up Boss logo; a real estate CRM or customer relationship management software\" class=\"wp-image-416151\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Follow-Up-Boss.png 286w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Follow-Up-Boss.png?resize=150,52 150w\" sizes=\"(max-width: 286px) 100vw, 286px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>Follow Up Boss (FUB) strikes the ideal balance between powerful features and affordability for solo agents and teams. Instead of piling on unnecessary bells and whistles, it connects seamlessly with over 250 popular real estate tools, making it the central hub for your business. Think of it as an operating system that allows you to control all the real estate software you\u2019re already using with one login.<\/p>\n<p>Beyond integrations, Follow Up Boss delivers powerful built-in tools to keep you organized and close deals faster. Every plan includes access to a vast library of email and text templates crafted by top agents, built-in texting features and advanced automations called Action Plans. These let you combine emails, texts and tasks into personalized follow-up campaigns for different leads. <\/p>\n<p>A built-in dialer with call logging, recording and AI-generated call transcripts is available as a $39 upgrade for the Grow plan, but included with every team plan. Follow Up Boss\u2019s value proposition is clearest for small teams, but its unbeatable combination of features and value makes it a winner for solo agents as well.<\/p>\n<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>Acts as a central hub to connect and control all your real estate software<\/li>\n<li>Drip campaigns (Action Plans) are highly customizable and can include videos<\/li>\n<li>Intuitive user interface for speed and efficiency<\/li>\n<li>Extensive library of action plans, text and email templates<\/li>\n<li>Daily live and on-demand video training for easy onboarding<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>Dialer is a $39 per month upgrade<\/li>\n<li>Text messages can only be added to Action Plans via third-party tools<\/li>\n<li>No built-in AI features<\/li>\n<li>Mobile app has limited functionality<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>Integrations with 250+ real estate apps<\/li>\n<li>Pre-written email and text templates created by the Follow Up Boss community\u00a0<\/li>\n<li>Pre-built Action Plans created by the Follow Up Boss community\u00a0<\/li>\n<li>Smart Lists show daily task reminders for contacts and leads<\/li>\n<li>Built-in dialer available ($39 upgrade)<\/li>\n<li>Website pixel connects to your IDX website to track properties your lead viewed<\/li>\n<li>Team features include lead routing,\u00a0 leaderboards, AI-powered call recording and transcripts and speed-to-lead analysis<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Free Trial:<\/strong> 14 days<\/li>\n<li><strong>Grow: <\/strong>$58 per month<\/li>\n<li><strong>Pro:<\/strong> $416 per month for 10 users<\/li>\n<li><strong>Platform:<\/strong> $833 per month for 30 users<\/li>\n<\/ul>\n<p>Visit Follow Up Boss<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-2281cbe9 qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-1bb276aa qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"lone-wolf-relationships\">Lone Wolf Relationships: Best for AI-powered email marketing on a budget<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-970e1351 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img decoding=\"async\" width=\"224\" height=\"40\" data-attachment-id=\"522212\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-software\/lone-wolf-logo-2\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/lone-wolf-logo.png\" data-orig-size=\"224,40\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"lone-wolf-logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/lone-wolf-logo.png?w=224\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/lone-wolf-logo.png?w=224\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/lone-wolf-logo.png?w=224\" alt=\"lone-wolf-logo\" class=\"wp-image-522212\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/lone-wolf-logo.png 224w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/04\/lone-wolf-logo.png?resize=150,27 150w\" sizes=\"(max-width: 224px) 100vw, 224px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>Lone Wolf Relationships is an intuitive and easy-to-use CRM that includes everything you need (and nothing you don\u2019t) at a significantly lower price than competitors. Both new and experienced agents will find a lot to love here. <\/p>\n<p>You get intuitive and customizable dashboards, AI-powered email marketing, pre-written email templates and automations that let you create lead campaigns by blending drip emails with scheduled tasks. Lone Wolf Relationships is an excellent choice if you want an AI-powered CRM built for real estate that <em>just works<\/em>, without breaking the bank.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons-0\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>Affordable pricing<\/li>\n<li>AI-powered email marketing<\/li>\n<li>Customizable dashboards<\/li>\n<li>Automations blend email drip campaigns and task reminders<\/li>\n<li>Email template library saves time and energy drafting emails<\/li>\n<li>Syncs with Gmail and Outlook calendars<\/li>\n<li>Seamlessly integrates with other Lone Wolf software, including CloudCMA, websites, eSignature and transaction management<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>No built-in dialer<\/li>\n<li>Limited prebuilt email drip campaigns<\/li>\n<li>No direct MLS connection<\/li>\n<li>Texting feature is only available via paid ugrade<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features-0\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>AI-powered email writing assistant<\/li>\n<li>Customizable automation templates<\/li>\n<li>Pre-written email templates<\/li>\n<li>Texting features available as an optional upgrade<\/li>\n<li>Pre-built automations<\/li>\n<li>Contact activity timeline<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing-0\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Free trial: <\/strong>14 days<\/li>\n<li><strong>Paid yearly:<\/strong> $33.25 per month<\/li>\n<li><strong>Paid monthly:<\/strong> $39 per month<\/li>\n<\/ul>\n<p>Visit Lone Wolf Relationships<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-15d5e68e qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-515c0e53 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"cinc\">CINC: Best for top producing agents and teams<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-ab3002f7 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"100\" data-attachment-id=\"410561\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-lead-generation-ideas\/logo-cinc\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png\" data-orig-size=\"425,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo-CINC\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?w=425\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?w=425\" alt=\"CINC logo; a real estate CRM or customer relationship management software\" class=\"wp-image-410561\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png 425w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?resize=150,35 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Logo-CINC.png?resize=300,71 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>CINC is an all-in-one real estate CRM platform ideal for top-producing buyer agents, listing agents and teams. The platform features a sophisticated CRM integrated with a lead capture IDX website that utilizes AI to attract, qualify and automatically nurture buyer and seller leads based on their behavior.<\/p>\n<p>CINC\u2019s Autotracks feature handles lead-nurturing automation. Using Autotracks, you can create sophisticated drip campaigns that include automated emails, texts and task reminders based on the lead\u2019s behavior on your website. Although CINC is significantly more expensive than our other top picks, the monthly price includes buyer leads.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons-1\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>All-in-one CRM, marketing and lead gen platform\u00a0<\/li>\n<li>Send bulk emails and texts right from the CRM<\/li>\n<li>Autotracks campaigns can include text messages and videos<\/li>\n<li>Automated outreach and follow-ups based on lead behavior\u00a0<\/li>\n<li>Sophisticated lead-nurturing automation\u00a0<\/li>\n<li>Video emails and texts available<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>More expensive than other CRMs (but leads are included in the price)<\/li>\n<li>AI-chatbot is a pricey $200 per month upgrade\u00a0<\/li>\n<li>No AI-powered email or text message writing feature\u00a0<\/li>\n<li>Sophisticated platform with a steep learning curve and setup time<\/li>\n<li>Smaller community than Follow Up Boss<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features-1\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>Sophisticated drip campaign builder (Autotracks)<\/li>\n<li>IDX property search website tracks leads\u2019 behavior\u00a0<\/li>\n<li>AI chatbot trained by real estate agents<\/li>\n<li>Built-in email, text and calling features\u00a0<\/li>\n<li>Home valuation landing pages\u00a0<\/li>\n<li>Agent and client-facing mobile apps<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing-1\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Free trial:<\/strong> Not offered<\/li>\n<li><strong>Solo agents:<\/strong> starting at $899* per month*<\/li>\n<li><strong>Teams:<\/strong> Starting at $1500 per month*<\/li>\n<\/ul>\n<p><em>*Leads are included in all CINC pricing plans. The company does not sell its CRM software without done-for-you lead generation.<\/em><\/p>\n<p>Check out CINC<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0146884 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-hr\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-articles\">Related articles<\/h3>\n<div class=\"qodef-block-container qodef-block-241e79b8\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-418432 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-technology category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-software\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-real-estate-software-1\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"489717\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-software\/featuredimage-real-estate-software-1\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-real-estate-software-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/10\/FeaturedImage-real-estate-software-1.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-software\/\"><br \/>\n\t\tThe best real estate software for 2026: 20 top picks for agents + teams\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-415852 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-technology category-vetted tag-buyer-guide\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/ai-tools-real-estate\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png\" class=\"attachment-full size-full\" alt=\"Featured Image - ai-tools-real-estate\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"563757\" data-permalink=\"https:\/\/www.housingwire.com\/?attachment_id=563757\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Featured Image \u2013 ai-tools-real-estate\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/12\/Featured-Image-ai-tools-real-estate.png?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/ai-tools-real-estate\/\"><br \/>\n\t\t15 indispensable AI tools for real estate agents\t<\/a><br \/>\n<\/h5>\n<\/article>\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-438646 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-technology category-vetted\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/real-estate-apps\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg\" class=\"attachment-full size-full\" alt=\"FeaturedImage-real-estate-apps\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"495710\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/real-estate-apps\/featuredimage-real-estate-apps\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FeaturedImage-real-estate-apps\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/11\/FeaturedImage-real-estate-apps.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/real-estate-apps\/\"><br \/>\n\t\tThe best real estate apps for agents in 2026\t<\/a><br \/>\n<\/h5>\n<\/article>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-17d04668 qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c84a12fb qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"top-producer\">Top Producer: Best for experienced buyer agents<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-81476808 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"100\" data-attachment-id=\"416154\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/logo-top-producer\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png\" data-orig-size=\"592,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo-Top-Producer\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png?w=592\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png?w=592\" alt=\"Top Producer logo; a real estate CRM or customer relationship management software\" class=\"wp-image-416154\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png 592w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png?resize=150,25 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Top-Producer.png?resize=300,51 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>Top Producer is a powerful CRM designed to help you run your entire business \u2014 from first contact to transaction management \u2014 all in one easy-to-use platform. Ideal for experienced buyer agents, Top Producer\u2019s integrated dialer and text messaging tools, sophisticated drip campaign libraries, AI-powered email and text composer and hyperlocal market reports are designed to help you work buyers for the long haul. <\/p>\n<p>Users rave about Top Producer\u2019s direct MLS integration with over 320 boards, a feature many CRMs don\u2019t offer. It allows you to create and send property alerts, including price changes, as well as just-listed and just-sold updates, right from Top Producer \u2014 making you the local market expert. While Top Producer has integrations with popular real estate software, it also provides useful (and surprisingly affordable) upgrades, including an IDX website, exclusive buyer leads and predictive analytics seller leads. <\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons-2\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>Manages the entire buyer pipeline from cold lead to transaction management<\/li>\n<li>More useful and affordably priced upgrades than other CRMs<\/li>\n<li>Pre-built email and text drip campaigns for efficient lead nurturing<\/li>\n<li>MLS data integration for buyer lead nurturing and management<\/li>\n<li>Call, text or email directly from the CRM<\/li>\n<li>AI email and text composer<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>More expensive than other CRMs (but more affordable than all-in-one platforms like CINC)<\/li>\n<li>IDX websites are basic and a $35 per month upgrade<\/li>\n<li>Auto-responders and lead routing features are a $25 upgrade<\/li>\n<li>Limited direct integrations with other real estate apps<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features-2\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>Sophisticated drip campaign tool includes pre-built campaigns<\/li>\n<li>Deep MLS integration with over 320 boards<\/li>\n<li>Custom-branded market reports, just listed, just sold and price change alerts<\/li>\n<li>Well-organized and intuitive dashboard<\/li>\n<li>AI-powered email and text composer<\/li>\n<li>Contact enhancements include headshots, job titles, career changes and more from lead\u2019s social media accounts<\/li>\n<li>Automated home valuation landing pages (available upgrade)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing-2\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Free trial:<\/strong> Not offered<\/li>\n<li><strong>Pro: <\/strong>$179 per month<\/li>\n<li><strong>Pro + Leads:<\/strong> starting at $479 per month, depending on lead volume<\/li>\n<li><strong>Pro + Farming:<\/strong> starting at $599 per month, depending on farm size<\/li>\n<li><strong>Pro Teams 5: <\/strong>$399 per month for five users<\/li>\n<li><strong>Pro Teams 10:<\/strong> $699 per month for 10 users<\/li>\n<li><strong>Pro Teams 25: <\/strong>$1199 per month for 25 users<\/li>\n<\/ul>\n<p>Visit Top Producer<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-b24e87b8 qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-1a5c3349 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"sierra\">Sierra Interactive: Best for automated marketing + lead nurturing <\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-abf24b90 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"100\" data-attachment-id=\"416148\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/logo-sierra-interactive\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png\" data-orig-size=\"782,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo-Sierra-Interactive\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png?w=782\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png?w=782\" alt=\"Sierra-Interactive logo; a real estate CRM or customer relationship management software\" class=\"wp-image-416148\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png 782w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png?resize=150,19 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png?resize=300,38 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Sierra-Interactive.png?resize=768,98 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>Sierra Interactive stands out as one of the best real estate CRMs for its behavior-based marketing and lead-nurturing automations. The platform\u2019s automated marketing campaigns combine text messages, ringless voicemail drops and emails that trigger automatically based on each lead\u2019s behavior on the integrated IDX website.<\/p>\n<p>Lead nurturing automations include Lead Engage, a sophisticated AI-powered text messaging assistant that qualifies, nurtures and engages leads 24\/7. Trained on top-performing nurturing scripts, Lead Engage\u2019s AI can nurture and re-engage prospects for up to 12 months \u2014 ideal for teams with high lead volume and large databases. An integrated auto dialer and advanced lead routing and reporting tools round out the package for teams.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons-3\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>Sophisticated, behavior-based marketing and lead nurturing tools automate repetitive tasks<\/li>\n<li>AI-powered texting assistant automatically engages and nurtures leads 24\/7<\/li>\n<li>Integrated auto-dialer with call lists and ringless voicemail drops\u00a0<\/li>\n<li>Intelligent lead routing to distribute leads effectively among team members<\/li>\n<li>Advanced reporting tools to track ROI and monitor agent performance<\/li>\n<li>Mobile app for managing leads and tasks on the go, with bulk actions and smart filters<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>May not be the most economical option for solo agents<\/li>\n<li>Fewer direct integrations than Follow Up Boss<\/li>\n<li>Websites have limited customization options<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features-3\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>Fully-integrated IDX website\u00a0<\/li>\n<li>Automated marketing and lead nurturing campaigns<\/li>\n<li>AI-powered text messaging assistant<\/li>\n<li>Ringless voicemail drops\u00a0<\/li>\n<li>Bulk text messaging\u00a0<\/li>\n<li>Fully integrated auto dialer\u00a0<\/li>\n<li>Automated listing alerts and market updates\u00a0<\/li>\n<li>Customizable action plans for automated sequences of emails, texts and voicemails<\/li>\n<li>Extensive activity tracking and tagging system for detailed lead management<\/li>\n<li>PPC ad management available<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing-3\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li>Sierra Interactive starts at $299.95 per month for one user<\/li>\n<\/ul>\n<p>Check out Sierra Interactive<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-e416d681 qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-8a605f39 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"wise-agent\">Wise Agent: Best for affordable marketing tools<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-0395a66e qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"100\" data-attachment-id=\"416153\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/logo-wise-agent\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png\" data-orig-size=\"507,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo-Wise-Agent\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png?w=507\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png?w=507\" alt=\"Wise Agent logo; a real estate CRM or customer relationship management software\" class=\"wp-image-416153\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png 507w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png?resize=150,30 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Wise-Agent.png?resize=300,59 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>Wise Agent packs in useful marketing tools that other CRMs charge a premium for. Along with the standard contact management and lead-nurturing tools you get with most CRMs, Wise Agent provides additional tools to market your business and drive leads. Their ad creation tool allows you to create Facebook and Google ads with a single click and send them to the included landing page for conversion.<\/p>\n<p>We also love Wise Agent\u2019s content library. It comes filled with dozens of done-for-you marketing pieces you can quickly customize and send right from Wise Agent. You get everything from blog posts to postcards, saving you time and effort spent creating them on Canva. Wise Agent should be at the top of your list if you want to market your business from your CRM without spending a ton of money.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons-4\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>Done-for-you marketing materials<\/li>\n<li>Drip campaigns can include text messages (with an additional fee)<\/li>\n<li>AI chatbot nurtures leads on autopilot<\/li>\n<li>Built-in dialer with call lists<\/li>\n<li>One landing page included<\/li>\n<li>One-on-one onboarding<\/li>\n<li>14-day free trial<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>Text messaging is an $11 a month upgrade<\/li>\n<li>Marketing materials look a bit dated<\/li>\n<li>UI is less intuitive than Follow Up Boss or Lone Wolf Conversations<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features-4\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>Facebook and Google ad creation tool\u00a0<\/li>\n<li>Landing pages\u00a0<\/li>\n<li>Content library\u00a0<\/li>\n<li>Built-in dialer\u00a0<\/li>\n<li>Built-in AI writing assistant and AI chatbot for lead nurturing\u00a0<\/li>\n<li>Transaction management\u00a0<\/li>\n<li>Lead enhancement<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing-4\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Free trial: <\/strong>14 days<\/li>\n<li><strong>CRM: <\/strong>$49 per month billed monthly, $41.58 per month billed yearly<\/li>\n<li><strong>Enterprise: <\/strong>Call for pricing<\/li>\n<li><strong>Additional team members: <\/strong>$20 per month<\/li>\n<\/ul>\n<p>Check out Wise Agent<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-523dc9ca qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-8295d5a4 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"real-geeks\">Real Geeks: Best budget all-in-one CRM platform<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-81b2a666 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"100\" data-attachment-id=\"412358\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/top-real-estate-lead-generation-companies\/logo-real-geeks\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png\" data-orig-size=\"532,100\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Logo-Real-Geeks\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png?w=532\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png?w=532\" alt=\"Logo-Real-Geeks\" class=\"wp-image-412358\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png 532w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png?resize=150,28 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/Logo-Real-Geeks.png?resize=300,56 300w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>Real Geeks is ideal for agents and teams seeking an affordable, sophisticated all-in-one CRM and IDX website to manage their entire lead workflow. It comes packed with automated tools to generate, nurture and close leads as well as manage your database more efficiently. It\u2019s also an excellent value: All plans include two logins, allowing you to split the cost of the system with another agent for added savings. <\/p>\n<p>Real Geeks offers ample automations for lead generation and nurturing. You can create email, text and video drip campaigns, nurture cold leads with their AI chatbot, send automated property alerts and market reports and even track your leads\u2019 behavior on your website, triggering automated follow-ups. If you\u2019re short on leads, use the built-in Facebook ads tool and home valuation landing pages to generate more.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons-5\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>Advanced lead gen, nurturing and marketing features<\/li>\n<li>Sophisticated automations save time<\/li>\n<li>Activity monitoring tracks leads\u2019 behavior on your website<\/li>\n<li>Drip campaigns can include text messages and videos<\/li>\n<li>Shareable with another agent \u2014 all plans include logins for two users<\/li>\n<li>One-on-one onboarding and on-demand training<\/li>\n<li>13,000 agent mastermind group<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>Relatively steep learning curve<\/li>\n<li>AI chatbot is a relatively pricey upgrade<\/li>\n<li>All-in-one system \u2014 Cannot be purchased without an IDX website<\/li>\n<li>Six-month contract required<\/li>\n<li>No free trial<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features-5\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>Sophisticated drip campaigns\u00a0<\/li>\n<li>Lead activity tracking\u00a0<\/li>\n<li>AI chatbot\u00a0<\/li>\n<li>One-click to send buyer agent agreements\u00a0<\/li>\n<li>Text and email autoresponders<\/li>\n<li>Home valuation tool\u00a0<\/li>\n<li>Client-facing app<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing-5\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Free trial: <\/strong>Not offered<\/li>\n<li><strong>Establish:<\/strong> $299 per month (12-month contract), $499 per month (six-month contract)<\/li>\n<li><strong>Grow:<\/strong> $599 per month (12-month contract), $799 per month (six-month contract)<\/li>\n<li><strong>Expand:<\/strong> $999 per month (12-month contract), $1,299 per month (six-month contract)<\/li>\n<li><strong>Conquer:<\/strong> $1,599 per month (12-month contract), $1,899 (six-month contract)<\/li>\n<\/ul>\n<p>Check out Real Geeks<\/p>\n<\/section>\n<\/section>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-e5c99f3d qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed related-articles-vr\">\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"h-related-article\">Related article<\/h3>\n<div class=\"qodef-block-container qodef-block-c369d3da\">\n<article class=\"qodef-blog-item qodef-e qodef-gutenberg-column post-446061 post type-post status-publish format-standard has-post-thumbnail hentry category-real-estate category-real-estate-lead-generation category-real-estate-technology category-vetted tag-product-review\">\n<p>\t\t<a href=\"https:\/\/www.housingwire.com\/articles\/top-producer-review\/\"><br \/>\n\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg\" class=\"attachment-full size-full\" alt=\"FI Top-Producer-Smart-Targeting\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg 1200w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg?resize=150,84 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg?resize=300,169 300w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg?resize=768,432 768w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"467914\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/top-producer-review\/fi-top-producer-smart-targeting\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"FI Top-Producer-Smart-Targeting\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/FI-Top-Producer-Smart-Targeting.jpg?w=1024\">\t\t<\/a><\/p>\n<h5 class=\"qodef-e-title\">\n\t<a class=\"qodef-e-title-link\" href=\"https:\/\/www.housingwire.com\/articles\/top-producer-review\/\"><br \/>\n\t\tTop Producer review: Features, pricing &amp; alternatives\t<\/a><br \/>\n<\/h5>\n<\/article>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-434caba7 qodef-col-num--1 qodef-col-layout--100 qodef-content--full-width product-box-white\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-317b3426 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\">\n<h2 class=\"wp-block-heading\" id=\"fello\">(Bonus) Fello: Best add-on to supercharge your CRM<\/h2>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-fffbec66 qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--boxed\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\" id=\"placester\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"219\" data-attachment-id=\"528667\" data-permalink=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/fello-new-logo\/\" data-orig-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png\" data-orig-size=\"512,219\" data-comments-opened=\"1\" data-image-meta='{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\"}' data-image-title=\"Fello new logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png?w=300\" data-large-file=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png?w=512\" src=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png?w=512\" alt=\"Fello new logo\" class=\"wp-image-528667\" style=\"aspect-ratio:2.486666666666667;object-fit:contain;width:auto;height:80px\" srcset=\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png 512w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png?resize=150,64 150w, https:\/\/www.housingwire.com\/wp-content\/uploads\/2025\/07\/Fello-new-logo.png?resize=300,128 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\"><\/figure>\n<h4 class=\"wp-block-heading has-text-align-right p-overall-rating\" id=\"h-\"><\/h4>\n<\/section>\n<p>Fello is an AI-powered add-on to your current CRM that optimizes your contact list to uncover viable leads that you otherwise might have missed. With a combination of reliable data sources and AI technology, Fello fills in the gaps of your contact list with behavioral and property data. You\u2019ll know their present address, mortgage information, engagement with your marketing materials and more, which will help to determine the likelihood of them wanting to sell their home. Based on this information, Fello will assign a lead score to each person in your database, allowing you to prioritize who to prospect and when.<\/p>\n<p>Essentially, you\u2019ll be reengaging your current contact list to convert new clients, especially sellers. Once you have the gaps filled in, use Fello\u2019s automated marketing system to send emails and direct mail to your future clients. Also, Fello includes proven templates for every lead type so you can get started right away. <\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pros-amp-cons-6\">Pros &amp; Cons<\/h3>\n<ul class=\"wp-block-list plus-sign-list\">\n<li>Finds likely sellers in your database<\/li>\n<li>Monitors your leads 24\/7\u00a0<\/li>\n<li>Turn cold leads into new opportunities <\/li>\n<li>Real-time notifications<\/li>\n<li>Automated email and direct mail marketing<\/li>\n<\/ul>\n<ul class=\"wp-block-list minus-sign-list\">\n<li>Larger databases cost more money<\/li>\n<li>Some CRMs already have marketing automation<\/li>\n<li>Focused on generating leads from current database, not brand new leads<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-standout-features-6\">Standout features<\/h3>\n<ul class=\"wp-block-list right-arrow-list\">\n<li>Integration with your current CRM<\/li>\n<li>AI-powered lead scoring<\/li>\n<li>Marketing templates and automations<\/li>\n<li>AI insights to optimize your database<\/li>\n<li>Coaching options include objections and scripts<\/li>\n<li>Lead enhancement<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-pricing-6\">Pricing<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Starter:<\/strong> $165 per month, paid yearly, for 500 contacts\u00a0<\/li>\n<li><strong>Growth:<\/strong> $415 per month, paid yearly, for 3,000 contacts\u00a0<\/li>\n<li><strong>Scale: <\/strong>$665 per month, paid yearly, for 10,000 contacts<\/li>\n<li><strong>Enterprise: <\/strong>Custom<\/li>\n<\/ul>\n<p>Check out Fello<\/p>\n<\/section>\n<\/section>\n<h2 class=\"wp-block-heading\" id=\"how-to-choose\">How to choose the right real estate CRM<\/h2>\n<p>There is no one-size-fits-all CRM for every agent. To help you find that diamond in the rough software that can solve your most pressing problems, here are the six most important factors to consider when choosing a CRM:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-features-that-solve-pain-points-for-your-business\">1. Features that solve pain points for your business<\/h3>\n<p>Your CRM should have sufficient features to help your business run smoothly. To determine which features you need, list your pain points that cost you time, money or both, and use them to guide your purchasing decision.<\/p>\n<p>Here are key features to consider when choosing a new CRM:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Contact management: <\/strong>Your CRM should make organizing contacts and leads simple, so you know when to follow up next. Pretty much every CRM offers this basic feature. Extras like lead enhancement and property tracking help you stay organized and efficient.<\/li>\n<li><strong>Lead nurturing: <\/strong>A capable CRM helps you nurture leads efficiently. Look for bulk emailing and texting, automated reminders for follow-ups and drip campaigns that you can customize to fit different groups of leads. A dialer that allows you to call leads directly from your CRM is another helpful lead-nurturing feature to look for.<\/li>\n<li><strong>Texting and calling features: <\/strong>The ability to text and call your leads from your CRM makes it easier to keep track of your lead outreach and follow-up. While many CRMs offer basic texting and calling features, advanced platforms allow you to schedule and send bulk texts and include integrated dialers that can log and record calls and even create call transcripts with AI. <\/li>\n<li><strong>Automation: <\/strong>Automations in your CRM handle time-consuming everyday tasks, so you don\u2019t have to. While advanced automation features might cost extra, the boost in efficiency usually makes them worth the investment. Basic CRMs, such as <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#lone-wolf-relationships\">Lone Wolf Relationships<\/a>, let you send automated emails and schedule task reminders. Advanced platforms, such as <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#real-geeks\">Real Geeks<\/a> and <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#cinc\">CINC<\/a>, utilize AI to automate follow-ups based on how leads engage with your website or respond to your emails and texts.<\/li>\n<li><strong>Lead generation: <\/strong>Many CRMs include tools that enable lead generation within their platforms. If you prefer to generate and nurture leads from your CRM, consider solutions like Top Producer, Real Geeks or CINC, which offer both DIY and done-for-you lead generation options.<\/li>\n<li><strong>Marketing: <\/strong>Your CRM should enable you to quickly create both digital and print marketing materials without requiring separate software. <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#real-geeks\">Real Geeks<\/a> offers an AI-powered blog post creator, and <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#wise-agent\">Wise Agent<\/a> provides a library of marketing materials you can create and send from the platform.<\/li>\n<li><strong>Direct MLS or IDX Integration: <\/strong>Integration with your Multiple Listing Service (MLS) makes it easy to match properties to your leads, track which homes your clients have viewed and send property updates directly from your CRM. IDX integration is beneficial because it allows you to see which properties your leads engage with most on your website, triggering automated follow-ups.<\/li>\n<li><strong>Deal tracking and transaction management: <\/strong>At a minimum, your CRM should offer basic deal tracking, allowing you to monitor deals as they progress. While it\u2019s nice if your CRM includes transaction management, most agents prefer dedicated platforms like Dotloop or Skyslope for this, making comprehensive transaction management a bonus rather than a necessity.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">2. Ease of use\u00a0<\/h3>\n<p>Like any good software, your CRM should be easy to use. At a minimum, it should have an intuitive user interface (UI). The CRM\u2019s most frequently used tools should be prominently displayed on the dashboard. Lesser-used tools should be accessible in two clicks at most.\u00a0<\/p>\n<p>An intuitive and attractive UI might not make or break your business, but the ROI is clear: If you like using your CRM, you\u2019ll spend more time using it.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-scalability\">3. Scalability<\/h3>\n<p>Look for a CRM that offers \u00e0 la carte upgrades that you can add when you\u2019re ready. CRMs such as <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#top-producer\">Top Producer<\/a>, <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#real-geeks\">Real Geeks<\/a> and <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#cinc\">CINC<\/a> offer ample upgrades you can add as your business grows.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-onboarding-training-amp-customer-support\">4. Onboarding, training &amp; customer support<\/h3>\n<p>Today\u2019s CRMs offer sophisticated customization options, but they also come with a steep learning curve. To ensure you\u2019re up and running quickly, choose a CRM that offers high-quality onboarding, training and customer support. <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#follow-up-boss\">Follow Up Boss<\/a> provides live and on-demand training webinars to help you maximize the platform\u2019s potential.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">5. Integrations<\/h3>\n<p>Integrations with popular real estate software are another crucial factor to consider. For example, if you\u2019re using Zillow or <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/ylopo-brec\/\" data-shortcode=\"true\">Ylopo<\/a> for lead generation, your CRM should offer a direct integration with these platforms, allowing those leads to flow seamlessly into your CRM.\u00a0<\/p>\n<p>Replacing all the different software you use with a single, all-in-one platform might sound appealing, but it can also create more problems than it solves. For example, many CRMs include IDX websites. What happens when you want a new website but still want to use your CRM? This is why we recommend finding a CRM that works with your existing tools. You can always add more as your business grows.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">6. Stability<\/h3>\n<p>This might sound obvious, but your CRM should work when you need it to. Slow, buggy dashboards mean wasted time, slower speed to lead and maybe even lost deals. No software is 100% bug-free, but at a minimum, the company that makes your CRM should have a dedicated and competent team keeping it running 24\/7.<\/p>\n<p>Generally speaking, the larger the software company, the fewer bugs and downtime their products have. Of course, no software works 100% of the time. Outages and hiccups are inevitable. The goal is to reduce them to near zero.<\/p>\n<h3 class=\"wp-block-heading\">7. A large user base<\/h3>\n<p>Your CRM should have a sufficient number of customers to facilitate troubleshooting and identify new ways to utilize it. CRMs such as <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#real-geeks\">Real Geeks<\/a> and <a href=\"https:\/\/www.housingwire.com\/articles\/best-real-estate-crm\/#follow-up-boss\">Follow Up Boss<\/a> have mastermind groups with thousands of users. The more users your CRM has, the faster you\u2019ll get answers to your questions and discover new ways to use it to close more deals.\u00a0\u00a0\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"methodology\">Our methodology: How we chose the best real estate CRMs for 2025<\/h2>\n<p>HousingWire is the destination for industry professionals to stay informed and ahead of what\u2019s happening in the constantly evolving U.S. housing market.<\/p>\n<p>To determine which CRMs are best for real estate agents, our team of experienced agents, brokers and coaches evaluated dozens of platforms, weighing the pros and cons of each. We considered both quantitative and qualitative data, such as price, special features, ease of use, return on investment, client support and customer reviews.<\/p>\n<p>We crawled the web so you don\u2019t have to, analyzing a broad sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums. Our goal is to arm you with the best CRM software for your business, regardless of your business goals or budget.<\/p>\n<h2 class=\"wp-block-heading\" id=\"faqs\">Real estate CRM: FAQs<\/h2>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-do-i-really-need-a-real-estate-crm-why-can-t-i-just-use-excel\">Do I really need a real estate CRM? Why can\u2019t I just use Excel?<\/h3>\n<p>Unless you have a photographic memory, an IQ of 175 <em>and<\/em> work 8 days a week, a CRM will help you close more deals and make more money. Period. Even a bare-bones CRM will help you segment your leads and schedule follow-ups and tasks to reach them when they need you.<\/p>\n<p>CRMs increase speed to lead, and more importantly, speed to service. When that hot new pocket listing lands on your desk, a CRM will tell you who might want to see it, even if you haven\u2019t talked to them in years.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-can-i-use-a-generic-sales-crm-instead-of-a-crm-designed-for-real-estate\">Can I use a generic sales CRM instead of a CRM designed for real estate?<\/h3>\n<p>While we generally don\u2019t recommend saving a few dollars a month by using a CRM not designed for real estate agents, our answer to this question remains the same as it was 10 years ago: even a subpar CRM is better than no CRM.<\/p>\n<p>Generic sales CRMs, such as HubSpot or Pipedrive, may be inexpensive or even free, but as the old saying goes, you get what you pay for. While these CRMs might work in a pinch to keep you organized, you\u2019ll need to upgrade to paid versions to get the basic features you\u2019ll need for real estate.<\/p>\n<p>For example, the $14 per month, entry-level plan for Pipedrive doesn\u2019t even include basic email drip campaigns. For that, you\u2019ll need to shell out an eye-watering $39 a month \u2014 that\u2019s the same price as <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/lone-wolf-relationships-brec\/\" data-shortcode=\"true\">Lone Wolf Relationships<\/a>, a full-featured real estate CRM that includes pre-built email and text drip campaigns.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-should-i-use-the-crm-my-brokerage-provides\">Should I use the CRM my brokerage provides?<\/h3>\n<p>The short answer? Maybe. If you\u2019re on a team and they\u2019re offering access to a high-end, third-party CRM platform like <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.housingwire.com\/goto\/cinc-brec\/\" data-shortcode=\"true\">CINC<\/a>, then it would be foolish to pass up the opportunity. Teams and brokerages often get significant discounts on software, so you\u2019ll have access to expensive tools for free.<\/p>\n<p>But if you\u2019re working at a brokerage that uses an in-house CRM platform like KW Command, you might want to consider getting your own CRM.<\/p>\n<p>Here\u2019s why: if\/when you switch brokerages, bringing your lead data to your new brokerage might be challenging. If you leave on bad terms, you might not get it at all. Purchasing your own real estate CRM, even a cheap one, allows you to own your leads and data.<\/p>\n<h3 class=\"wp-block-heading vetted-accordion-header\" id=\"h-are-ai-features-important-for-a-crm-in-2026\">Are AI features important for a CRM in 2026?<\/h3>\n<p>Our take? AI certainly has the potential to revolutionize the CRM space, but as of this update, we\u2019re still not convinced. Unless we\u2019re talking predictive analytics, AI features like Chatbots and writing assistants are helpful but not game changers for CRMs\u2014yet. <\/p>\n<p>That said, older real estate CRM software companies have an unfair advantage. They can use millions of (or even tens of millions) of historical data points from buyers and sellers interacting with their CRM as training data for their AI. <\/p>\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-c0885cca qodef-col-num--2 qodef-col-layout--50 qodef-content--boxed row-newsletter-3\">\n<h3 class=\"wp-block-heading\" id=\"h-real-estate-advice-top-tech-lead-gen-amp-marketing-tools-delivered-to-your-inbox\">Real estate advice + top tech, lead gen &amp; marketing tools \u2014 delivered to your inbox.<\/h3>\n<p style=\"font-size:16px\">Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches. <\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4509319\",\n    formId: \"baa83a9a-0daa-452f-a7c6-38f4addffde5\"\n  });\n<\/script><\/p>\n<style>\n.row-newsletter-3 {\n    background-color: #313A3D !important;\n    padding: 35px 30px;\n}\n.row-newsletter-3 h3.wp-block-heading,\n.row-newsletter-3 p {\n    color: #fff !important;\n    margin-bottom: 15px;\n}\n.row-newsletter-3 p,\n.row-newsletter-3 span,\n.row-newsletter-3 .hbspt-form .hs-richtext {\n    font-family: 'Georgia' !important;\n}\n.row-newsletter-3 .hbspt-form {\n    background-color: #5db7de !important;\n    border-radius: 8px;\n    box-shadow: none;\n    width: 100%;\n}\n.row-newsletter-3  .hbspt-form .hs-input, .row-newsletter-3  .hbspt-form .hs-input:not([type=checkbox]).error {\n    background-color: #fff;\n    border: 1px solid #5db7de !important;\n    font-size: 14px !important;\n    line-height: 16px;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button {\n    background-color: #022f40 !important;\n    color: #ffffff !important;\n    border: 1px solid #022f40 !important;\n    margin-top: 15px;\n    font-size: 1.125em;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-submit .hs-button:hover {\n    background-color: #000 !important;\n    color: #fff !important;\n    border: 1px solid #000 !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form label, .row-newsletter-3 .hbspt-form .hs-form-field label:not(.hs-error-msg) {\n    color: #000000 !important;\n    font-size: 14px !important;\n    line-height: 16px !important;\n    margin-bottom: 2px !important;\n    margin-top: 0px !important;\n}\n.row-newsletter-3 .hbspt-form .hs-form-field .hs-error-msg{\n    color: #7D1725 !important;\n    font-size: 11px !important;\n    line-height: 14px !important;\n    margin-bottom: 2px !important;\n    font-weight: 600 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-input.invalid.error {\n    border: 1px solid #BC2F30 !important;\n}\n.row-newsletter-3 .hbspt-form .hs-richtext p {\n    color: #000 !important;\n    margin-bottom: 0px !Important;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p {\n    font-size: 26px;\n    font-weight: 600;\n    width: 80%;\n    text-align: center;\n    margin: 0 auto;\n}\n.row-newsletter-3 .hbspt-form .submitted-message p:after {\n    content: \"\";\n    width: 100%;\n    background-image: url(https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/05\/Icon-Newletter-2.png);\n    height: 80px;\n    max-width: 80px;\n    position: relative;\n    display: block;\n    background-size: contain;\n    margin: 10px auto;\n    background-repeat: no-repeat;\n}\n.row-newsletter-3 .hbspt-form .hs-richtext h3 {\n    font-family: 'Poppins' !important;\n    font-size: 24px !important;\n    line-height: 28px;\n    margin-bottom: 15px;\n}\n.row-newsletter-3 .hbspt-form .form-columns-0 .hs-richtext p span {\n    font-size: 11px !important;\n}\n<\/style>\n<\/section>\n<p><script>\njQuery(document).ready(function($) {\n  $('.vetted-accordion-header').click(function() {\n    var content = $(this).next('.vetted-accordion-content');<\/p>\n<p>    if (content.hasClass('active')) {\n      \/\/ Collapse the section if it's already active\n      content.removeClass('active').css('max-height', '0');\n      $(this).removeClass('open-toggle'); \/\/ Remove class from header\n    } else {\n      \/\/ Expand the clicked section\n      content.addClass('active').css('max-height', content.prop('scrollHeight') + 'px');\n      $(this).addClass('open-toggle'); \/\/ Add class to header\n    }\n  });\n});\n<\/script><\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to scale your business faster? Today\u2019s real estate CRM software makes it easy to stay organized, generate, convert and nurture leads on autopilot and automate the tedious but crucial daily tasks that build lasting client relationships. Our team of experienced agents reviewed dozens of real estate CRMs to help you find the best fit. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61954","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 7 best real estate CRMs for every budget in 2026 - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/the-7-best-real-estate-crms-for-every-budget-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 7 best real estate CRMs for every budget in 2026 - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"Want to scale your business faster? Today\u2019s real estate CRM software makes it easy to stay organized, generate, convert and nurture leads on autopilot and automate the tedious but crucial daily tasks that build lasting client relationships. Our team of experienced agents reviewed dozens of real estate CRMs to help you find the best fit. 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