{"id":62281,"date":"2026-02-07T03:00:11","date_gmt":"2026-02-07T02:00:11","guid":{"rendered":"https:\/\/housesmarketplace.com\/lofty-details-new-agentic-ai-operating-system-for-real-estate-agents-brokers\/"},"modified":"2026-02-07T03:00:11","modified_gmt":"2026-02-07T02:00:11","slug":"lofty-details-new-agentic-ai-operating-system-for-real-estate-agents-brokers","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/lofty-details-new-agentic-ai-operating-system-for-real-estate-agents-brokers\/","title":{"rendered":"\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Lofty \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u043d\u043e\u0432\u043e\u0439 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0434\u043b\u044f \u0430\u0433\u0435\u043d\u0442\u043e\u0432 \u0438 \u0431\u0440\u043e\u043a\u0435\u0440\u043e\u0432 \u043f\u043e \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438."},"content":{"rendered":"
\n

Lofty<\/strong> is leaning into the next phase of artificial intelligence (AI) in real estate, not just assisting agents, but quietly running much of the business for them.<\/p>\n

The real estate technology company has introduced Lofty AOS, which it describes as the industry\u2019s first agentic AI<\/a> operating system built specifically for brokerages.<\/p>\n

Lofty vice president of marketing Dave Carter told HousingWire<\/strong> the goal is to remove one of the biggest barriers to AI adoption; time and effort required from agents<\/a> to find an optimal fit into their business.<\/p>\n

\u201cIt\u2019s all about the agent productivity,\u201d he said. \u201cThe underlying benefit of (agentic AI) is that it\u2019s automating more and more of the processes, whether they\u2019d be administrative or related to sales and marketing. Those things can really consume a bulk of the agent\u2019s time.\u201d<\/p>\n

Carter said earlier generations of AI in real estate<\/a> failed to deliver on their promise because they still required heavy agent involvement.<\/p>\n

\u201cI think that\u2019s the difference,\u201d he said. \u201cThe difference here is we\u2019re putting so much less burden on the agents to take actions themselves. Broker-owners, in the past, we\u2019re always worried about agent adoption, so they can put some of that behind them.\u201d<\/p>\n

How the system works<\/h2>\n

Lofty AOS coordinates a suite of AI agents that operate simultaneously.<\/p>\n

One assistant prioritizes tasks tied to lead management. A sales-focused agent engages and qualifies leads<\/a>, generates call scripts and analyzes sales calls \u2014 while a social media agent creates and manages content strategies, including scheduling and posting.<\/p>\n

The system also includes a homeowner-focused agent that adds to contact databases and automates valuation-based outreach aimed at potential sellers. Additional agents handle website creation, search optimization and transaction coordination.<\/p>\n

Carter said the operating system is designed to function with minimal agent involvement while still allowing a human to step in when needed.<\/p>\n

\u201cSo, the agent still has full visibility,\u201d he said. \u201cThe agent has control over parameters like when to respond to things, tone to use, certain attachments or disclaimers and so on. Then, in the case of the AI agents, [they] sort of directly interact through chats and emails and text conversations, etc. The agent can still jump into any of those at any point and take over if they want to.\u201d<\/p>\n

He added that automation allows agents to operate at a scale that would be impossible manually.<\/p>\n

\u201cIf the agent was doing it themselves, they might only be able to do that with one or two leads,\u201d Carter said. \u201cNow, they can do it on scale and actually take a real shot at being able to stay in touch with and proactively engage everyone is in their database.\u201d<\/p>\n

Control, compliance and trust<\/h2>\n

One of the biggest concerns surrounding agentic AI is accountability \u2014 particularly around compliance<\/a>, messaging and brand control.<\/p>\n

Carter said Lofty AOS is built to give agents and brokerages oversight rather than take it away.<\/p>\n

That visibility is especially important as brokerages introduce automation to agents who may be less tech savvy or wary of change, Carter added.<\/p>\n

\u201cAutomation shouldn\u2019t mean losing control,\u201d he said. \u201cEven if they\u2019re a little less tech savvy, they still get to define the rules. They still get to approve decisions that are being made and change things as they need to along the way, so they\u2019re still very much in control and there\u2019s still a lot of transparency.<\/p>\n

\u201cThey can review activities and logs and outcomes at any time. There\u2019s plenty of different ways to set up these workflows that will make them feel like it fits in their business and it can truly operate as a partner.\u201d<\/p>\n

Carter also mentioned plans for an upcoming AI studio that would allow broker-owners to build their own custom agents within Lofty AOS.<\/p>\n

Integration and differentiation<\/h2>\n

Lofty AOS is designed to integrate with existing brokerage technology \u2014 including CRMs<\/a> and other tools agents already use.<\/p>\n

\u201cWe have a pretty open system, and one of the things that we that we were shooting for in releasing this was to set ourselves up as being this extensible AI platform that would seamlessly fit into different folks\u2019 tech stacks,\u201d Carter said. \u201cWe have the majority of all the components you would need to run and grow a successful real estate business within Lofty natively. We develop them, but we understand that there\u2019s folks who still love their products.<\/p>\n

\u201cThey might have a CRM system they really like, or a website that they really like. So, either this week or next week, we\u2019ll be launching a new public-facing version of our marketplace, which will help promote, for everyone, all of those different integrations and how they can access them.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lofty is leaning into the next phase of artificial intelligence (AI) in real estate, not just assisting agents, but quietly running much of the business for them. The real estate technology company has introduced Lofty AOS, which it describes as the industry\u2019s first agentic AI operating system built specifically for brokerages. Lofty vice president of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62281","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nLofty details new agentic AI operating system for real estate agents, brokers - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/lofty-details-new-agentic-ai-operating-system-for-real-estate-agents-brokers\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lofty details new agentic AI operating system for real estate agents, brokers - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"Lofty is leaning into the next phase of artificial intelligence (AI) in real estate, not just assisting agents, but quietly running much of the business for them. The real estate technology company has introduced Lofty AOS, which it describes as the industry\u2019s first agentic AI operating system built specifically for brokerages. 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