{"id":62711,"date":"2026-04-14T04:25:34","date_gmt":"2026-04-14T02:25:34","guid":{"rendered":"https:\/\/housesmarketplace.trio-tv.com\/a-look-at-taylor-morrisons-eye-catching-marketing-campaign\/"},"modified":"2026-04-14T04:25:34","modified_gmt":"2026-04-14T02:25:34","slug":"a-look-at-taylor-morrisons-eye-catching-marketing-campaign","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/a-look-at-taylor-morrisons-eye-catching-marketing-campaign\/","title":{"rendered":"A look at Taylor Morrison\u2019s eye-catching marketing campaign"},"content":{"rendered":"
\n

In an industry that is not known for bold marketing, \u0422\u0435\u0439\u043b\u043e\u0440 \u041c\u043e\u0440\u0440\u0438\u0441\u043e\u043d<\/strong> is looking to set itself apart with an out-of-the-box collaboration featuring Liquid Death<\/strong>. <\/p>\n

The homebuilder and popular beverage company recently announced that they are collaborating to give away a Taylor Morrison house to one lucky winner.\u00a0<\/p>\n

To garner headlines and attention, the prize home will be equipped with a 1,000-gallon tank that will deliver Liquid Death soda-flavored sparkling water from every water fixture and faucet. It will have about a three-day supply of Liquid Death water. After that, the property\u2019s plumbing will return to normal.\u00a0<\/p>\n

\u0412 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0441 The Builder\u2019s Daily, <\/em>\u0422\u0435\u0439\u043b\u043e\u0440 \u041c\u043e\u0440\u0440\u0438\u0441\u043e\u043d<\/a>\u2018s Chief Marketing Officer Stephanie McCarty says that the campaign, which kicked off on March 31, generated over 3,500 leads in the first 24 hours alone. Although the announcement came out on the eve of April Fool\u2019s Day, the campaign is real \u2014 and it\u2019s earned Taylor Morrison exposure in places where homebuilders rarely get attention.\u00a0<\/p>\n

A mutually beneficial partnership<\/h2>\n

The collaboration between the two companies began when McCarty and Mike Cessario, founder and CEO at Liquid Death, shared the stage at the Pacific Coast Builders Conference last summer.\u00a0<\/p>\n

There, the two executives discussed what makes great marketing in the modern age. After the panel, they brainstormed ways that Taylor Morrison and Liquid Death could collaborate. After some back and forth, the idea for the free home giveaway was born.\u00a0<\/p>\n

McCarty presented the concept to the executives as more than just a fun idea, but also as an investment that will yield dividends, and more importantly, leads. Contestants can earn one entry into the giveaway contest for every can of Liquid Death they purchase. Meanwhile, every participant who tours a Taylor Morrison community can earn five entries.\u00a0<\/p>\n

\u201cIf I know I\u2019m going to get the brand lift in awareness, how do I get the lead generation to get the organization excited? That\u2019s where the sweepstakes came in,\u201d McCarty explained.\u00a0<\/p>\n

The contest will carry on until June 30. After that, one lucky winner will win a free, roughly $355,000 home in either the Indianapolis, Orlando or Houston markets.\u00a0<\/p>\n

The collaboration is an unlikely pairing, but it works. For Taylor Morrison, the opportunity to leverage Liquid Death\u2019s following and fan base is invaluable. They are one of the most followed beverage companies on social media, with more than 7 million followers on Instagram alone.\u00a0<\/p>\n

\u201cThey are a premium product. They\u2019re not the cheapest water; people seek them out. They have built a billion-dollar brand in less than five years, and their target demographic is squarely within ours,\u201d McCarty explained.\u00a0<\/p>\n

Exposure in unexpected places<\/h2>\n

Liquid Death sells its drinks in a variety of retailers, like Target, Walmart, convenience stores and grocery stores. The marketing initiative with Taylor Morrison is now displayed prominently in many of those locations.<\/p>\n

\u201cThis is a lead generator. It is also going to lift our brand awareness and put us into the culture in a more relevant way. It\u2019s going to give us brand exposure and advertising in locations that I couldn\u2019t, regardless of how much it costs, otherwise be in,\u201d McCarty said. \u201cTell me the last time you saw a homebuilder advertised in a grocery store.\u201d<\/p>\n

The campaign doesn\u2019t end there. The two companies jointly created a 60-second hero commercial and a 30-second ad to run on TV. To give the initiative another boost, Taylor Morrison stocked model homes with Liquid Death and added QR code displays for entries. The team also emailed all leads who haven\u2019t visited to encourage them to tour a community.<\/p>\n

The timing of the announcement was intentionally aligned with the onset of the spring selling season, a pivotal selling period for homebuilders. It\u2019s become increasingly difficult to get prospective buyers to show up, but thousands will provide their information if they think they could win a free house.\u00a0<\/p>\n

McCarty hopes that the idea will lead to more creative marketing campaigns in the \u0436\u0438\u043b\u0438\u0449\u043d\u043e\u0435 \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e<\/a> industry, which isn\u2019t known for out-of-the-box marketing concepts.<\/p>\n

\u201cPeople think of resale before they think of new home construction. We are trying to flip that script and be known, be culturally relevant and be part of conversations where it\u2019s not very expected,\u201d McCarty said. \u201cI hope, at least for me, when we prove out the success, and we attribute future sales and all the momentum, it just leads to more disruptive, bold, innovative marketing. Because man, our industry needs it.\u201d<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In an industry that is not known for bold marketing, Taylor Morrison is looking to set itself apart with an out-of-the-box collaboration featuring Liquid Death. The homebuilder and popular beverage company recently announced that they are collaborating to give away a Taylor Morrison house to one lucky winner.\u00a0 To garner headlines and attention, the prize […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62711","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nA look at Taylor Morrison\u2019s eye-catching marketing campaign - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/a-look-at-taylor-morrisons-eye-catching-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A look at Taylor Morrison\u2019s eye-catching marketing campaign - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"In an industry that is not known for bold marketing, Taylor Morrison is looking to set itself apart with an out-of-the-box collaboration featuring Liquid Death. 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