{"id":63021,"date":"2026-05-15T03:09:09","date_gmt":"2026-05-15T01:09:09","guid":{"rendered":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/"},"modified":"2026-05-15T03:09:09","modified_gmt":"2026-05-15T01:09:09","slug":"reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why","status":"publish","type":"post","link":"https:\/\/housesmarketplace.trio-tv.com\/ru\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/","title":{"rendered":"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019"},"content":{"rendered":"
\n

At last week\u2019s Reverse Mastermind Summit<\/a> in Tennessee, Bruce Simmons of American Liberty Mortgage<\/strong> shared some of the secrets behind his successful career as a reverse mortgage originator. His motivational message to the audience centered around helping them answer a key question: What is my why?<\/p>\n

Simmons, who\u2019s based in \u0414\u0435\u043d\u0432\u0435\u0440<\/a>, outlined three key steps he\u2019s learned over the course of more than 20 years in \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0438\u043f\u043e\u0442\u0435\u043a\u0430<\/a> \u2014 a commitment to setting goals, daily actions to achieve them and having the right sales mindset with clients and referral partners. He shared a quote from Tammy Saul of Federal Hill Mortgage <\/strong>that encapsulates his views: \u201cCommitment is the action you take long after the feeling you have when you make the commitment leaves you.\u201d<\/p>\n

Part of that commitment, Simmons said, is to constantly ask \u201cwhy?\u201d and dig beneath surface-level motivations like money or security. Inevitably, the root answers for \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u044b\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b<\/a> and their clients are about retirement security<\/a> and providing financial peace of mind to loved ones.<\/p>\n

In the late 1980s, Simmons experienced a life-changing moment when his dad got sick and required open heart surgery. \u201cI\u2019ll never forget how he looked after that surgery. He was so frail and weak, and he was only 50 years old,\u201d Simmons remarked. \u201cI\u2019ve got to tell you, seeing my dad, who had never been sick a day in his life, suffering like that in the hospital, that was a wake-up call to me.\u201d<\/p>\n

Although Simmons was young and in good shape, having recently left the U.S. Army,<\/strong> his diet wasn\u2019t healthy. His dad\u2019s illness provided a \u201cwhy\u201d to change that. Simmons began to cut out fast food and run. Eventually, he began competing in Tough Mudder events to improve his strength and endurance.<\/p>\n

\u201cWhat I was missing wasn\u2019t discipline. It was commitment, because commitment needs a goal,\u201d he explained. \u201cI didn\u2019t complete all those runs because I was some athlete. I completed them because I had a reason I couldn\u2019t walk away from \u2014 I could see my dad in that hospital every time I felt like I wanted to stop.\u201d<\/p>\n

Like any other type of sales environment, reverse mortgages require patience and tenacity. Simmons cited a \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437<\/a> showing that 80% of sales require five or more follow-ups to close, but more than 90% of salespeople give up before that point.<\/p>\n

He advised fellow LOs to plan out at least a portion of their day the night before, and to use techniques like time blocking<\/a> for client calls and other high-priority tasks. Having an \u201caccountability partner\u201d can also be helpful for staying on track, he said.<\/p>\n

\u201cIf you don\u2019t have somebody in your office that\u2019s going to hold your feet to the fire, look to your left and right,\u201d Simmons said. \u201cThe people in this room, they don\u2019t have to be in your office. You can go across the country nowadays, reach out to somebody and ask them to be your accountability partner.\u201d<\/p>\n

As more proof of his own consistency, Simmons has been doing a 30-minute radio show<\/a> each week for the past nine years that serves as an \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439<\/a> \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a> tool for prospective clients.<\/p>\n

\u201cI pay money to be on their radio show. They don\u2019t pay me; I pay them,\u201d he explained. \u201cI signed the contract and I know my producers there are counting on me to deliver. They hold my feet to the fire. I find a way to get it done. It\u2019s so important to do that.\u201d<\/p>\n

Much of the subject matter of the show is tied to having a positive sales mindset and developing a value proposition. \u201cI look at this and I say, \u2018I help people live a better life with a reverse mortgage,\u2019\u201d Simmons said. \u201cYou\u2019ve got to have that mindset, because if you don\u2019t, nothing else is going to happen.\u201d<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

At last week\u2019s Reverse Mastermind Summit in Tennessee, Bruce Simmons of American Liberty Mortgage shared some of the secrets behind his successful career as a reverse mortgage originator. His motivational message to the audience centered around helping them answer a key question: What is my why? Simmons, who\u2019s based in Denver, outlined three key steps […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63021","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nReverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019 - Houses Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019 - Houses Marketplace\" \/>\n<meta property=\"og:description\" content=\"At last week\u2019s Reverse Mastermind Summit in Tennessee, Bruce Simmons of American Liberty Mortgage shared some of the secrets behind his successful career as a reverse mortgage originator. His motivational message to the audience centered around helping them answer a key question: What is my why? Simmons, who\u2019s based in Denver, outlined three key steps […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/housesmarketplace.trio-tv.com\/ru\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/\" \/>\n<meta property=\"og:site_name\" content=\"Houses Marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-15T01:09:09+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\"},\"headline\":\"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019\",\"datePublished\":\"2026-05-15T01:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/\"},\"wordCount\":662,\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/\",\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/\",\"name\":\"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019 - Houses Marketplace\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#website\"},\"datePublished\":\"2026-05-15T01:09:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#website\",\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/\",\"name\":\"Houses Marketplace\",\"description\":\"International Real Estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/#\\\/schema\\\/person\\\/1276f6cf52b5de6bd341c72ea8c75b0b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/housesmarketplace.trio-tv.com\\\/ru\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019 - Houses Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/housesmarketplace.trio-tv.com\/ru\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/","og_locale":"ru_RU","og_type":"article","og_title":"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019 - Houses Marketplace","og_description":"At last week\u2019s Reverse Mastermind Summit in Tennessee, Bruce Simmons of American Liberty Mortgage shared some of the secrets behind his successful career as a reverse mortgage originator. His motivational message to the audience centered around helping them answer a key question: What is my why? Simmons, who\u2019s based in Denver, outlined three key steps […]","og_url":"https:\/\/housesmarketplace.trio-tv.com\/ru\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/","og_site_name":"Houses Marketplace","article_published_time":"2026-05-15T01:09:09+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/#article","isPartOf":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/"},"author":{"name":"admin","@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b"},"headline":"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019","datePublished":"2026-05-15T01:09:09+00:00","mainEntityOfPage":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/"},"wordCount":662,"articleSection":["Uncategorized"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/","url":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/","name":"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019 - Houses Marketplace","isPartOf":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/#website"},"datePublished":"2026-05-15T01:09:09+00:00","author":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b"},"breadcrumb":{"@id":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/housesmarketplace.trio-tv.com\/reverse-mortgage-vet-bruce-simmons-on-success-in-sales-what-is-my-why\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/housesmarketplace.trio-tv.com\/"},{"@type":"ListItem","position":2,"name":"Reverse mortgage vet Bruce Simmons on success in sales: \u2018What is my why?\u2019"}]},{"@type":"WebSite","@id":"https:\/\/housesmarketplace.trio-tv.com\/#website","url":"https:\/\/housesmarketplace.trio-tv.com\/","name":"\u0420\u044b\u043d\u043e\u043a \u0434\u043e\u043c\u043e\u0432","description":"\u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/housesmarketplace.trio-tv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/housesmarketplace.trio-tv.com\/#\/schema\/person\/1276f6cf52b5de6bd341c72ea8c75b0b","name":"\u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0442\u043e\u0440","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/140237897fb8310eb02b9e9e60bc4c80ec8ee5e10f4896a3c4d6b98a92bf825e?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/housesmarketplace.trio-tv.com\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts\/63021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/comments?post=63021"}],"version-history":[{"count":0,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/posts\/63021\/revisions"}],"wp:attachment":[{"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/media?parent=63021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/categories?post=63021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housesmarketplace.trio-tv.com\/ru\/wp-json\/wp\/v2\/tags?post=63021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}