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A look at Taylor Morrison’s eye-catching marketing campaign

In an industry that is not known for bold marketing, Taylor Morrison is looking to set itself apart with an out-of-the-box collaboration featuring Liquid Death. The homebuilder and popular beverage company recently announced that they are collaborating to give away a Taylor Morrison house to one lucky winner.  To garner headlines and attention, the prize home will be equipped with a 1,000-gallon...

Hong Kong Land Crunch Signals 2027 Housing Squeeze

Hong Kong's near-term residential pipeline is approaching a cyclical high, but a sharp pullback in public land releases is setting the stage for a notable supply gap later this decade, according to new analysis from Jones Lang LaSalle. Data compiled from Hong Kong's land disposal program -- including government land sales, Urban Renewal Authority projects, and MTR Corporation development tenders -- shows a...

Is housing inventory about to turn negative year over year?

Is housing inventory about to go negative? Since mid-June 2025 I’ve been writing that housing market dynamics have shifted, which we could already see in our HousingWire data while it might take other sources six to nine months to show that. This shift should create some negative year-over-year inventory in 2026 and if the Iran war didn’t happen, we might have already seen this happen. The first...

FBI: Cybercrime losses topped $20.8B in 2025, real estate fraud hit $275M

The FBI’s Internet Crime Complaint Center (IC3) received 1,008,597 complaints of cyber-enabled crime in 2025, with reported losses surpassing $20.8 billion — a 26% increase from the previous year. Real estate fraud alone accounted for 12,368 complaints and $275.1 million in losses, showing a continued and growing threat for housing professionals and their clients. Business email compromises — a...

As retirement slips further away, workers prioritize stability and senior home equity

America’s workers are clinging to their jobs at a decade-low quit rate of 2%, driven by fear rather than fulfillment, new data shows. The research from Economist Enterprise surveyed 2,063 full-time employed Americans ages 18 to 62 across industries, including energy, manufacturing, media, financial services and government. It found that 62% of workers now prioritize long-term job security over...

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