Recruiting Insight launches agent persona framework for brokerage hiring

Recruiting Insight has released a new strategic guide, “Real Estate Personas and Avatars,” designed to help brokerage leaders diagnose agent motivations and tailor recruiting pitches to specific career stages, the company announced Monday. The framework, built from findings in the firm’s 2026 Agent Migration Report, organizes real estate agents into 11 core personas and introduces a quantitative...

A New Model Lets Real Estate Professionals Own a Stake in AI Disruption

Artificial intelligence is expected to significantly reshape the global real estate industry, a sector often valued in the hundreds of trillions of dollars when including residential, commercial, and land markets worldwide. While real estate has historically lagged other industries in adopting new technologies, advances in AI are accelerating automation, compressing timelines, and changing how value is...

California steps up reform to join the single-stair bandwagon

California lawmakers have been at the forefront of zoning reforms to increase housing supply and affordability. New legislation filed Tuesday would put the state on the path to joining single-stair reform that other states and cities have already adopted. Assemblymember Alex Lee’s newly filed bill proposes increasing housing construction by reforming California’s building code to allow mid-rise...

True Footage lands $40M Series C as appraisal industry hits ‘critical’ AI phase

True Footage has raised a $40 million Series C round led by Cox Enterprises’ Socium Ventures that will fund expansion of its staff appraiser model and its data and analytics platform for lenders and consumers. True Footage launched in 2021 with a thesis that appraisal quality and turn times could be improved by combining W-2 staff appraisers with standardized data collection and software rather than...

The rumors aren’t true. Housing market crash unlikely despite war, high rates

A U.S. housing market crash remains extremely unlikely in 2026 even as the war in Iran strains buyer psychology, according to Logan Mohtashami, lead economic analyst for HousingWire. The conflict with Iran has sent mortgage rates higher over the last five weeks, from a low of 5.99% to a high of 6.64%. Weekly pending home sales last week reached 70,676, down from 72,191 during the same week in 2025...

Residential contractors remain AI-skeptical early on, report finds

The use of artificial intelligence in residential contracting is still in its early stages, with only a minority of contractors fully integrating AI into their workflows. That said, interest in leveraging new technologies is steadily increasing across the industry. That was one of the main findings from ServiceTitan’s 2026 Residential State of the Trades report released on Tuesday. The report...

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